Ministry of Tourism (Croatia)

Sloboda kretanja ljudi jedna je od temeljnih značajki Europske unije koju koriste i sportaši. U uvodnome dijelu rada autor donosi sažeti prikaz dosadašnje povezanosti Europske unije i sporta te opisuje kako je Europska unija u prošlosti indirektno, presudama Suda EU-a utjecala na sport. Glavni je cilj rada prikaz jednog aspekta promjena u hrvatskom sportu koje su se dogodile nakon pristupanja Republike Hrvatske Europskoj uniji. Ulaskom u EU, hrvatski sportaši dobili su neograničenu mogućnost kretanja i zapošljavanja u državama članicama EU. S druge strane, hrvatsko sportsko tržište otvorilo se i svim državljanima EU-a. Stoga je autor napravio analizu zastupljenosti stranih nogometaša u Prvoj hrvatskoj nogometnoj ligi prije i nakon pristupanja Hrvatske EU. Stvorena je pretpostavka da se gospodarska sloboda kretanja koju stanovnici EU imaju odrazila na mobilnost stranih nogometaša, odnosno da se broj stranih nogometaša u HNL-u povećao. Za potrebe istraživanja autor je koristio bazu podataka mrežne stranice Transfermarkt. Prikazane su analize broja stranih nogometaša u klubovima Prve hrvatske nogometne lige od sezone 2011./2012. do 2020./2021., a napravljena je i usporedba zastupljenosti stranih nogometaša u HNL-u s nacionalnim nogometnim ligama država koje su ranije pristupile EU.

Strategic product development in the offer of specific forms of tourism takes place very dynamically and is an example of using the diversification strategy as the dominant development strategy. Once relatively inelastic market offers, it becomes more elastic and with the market demand realizes new forms of partnership based on meeting the demand of each tourists individually. A large number of tourist offer products are adjusted to a smaller segment of consumers, i.e. tourists. The life span of tourism products and services is relatively short. The research for this paper is of a scientific character; it is motivated by the applicative need and in that sense it is applicable. Within the framework of economic science, the basic goal of the paper is to establish and analyze elements in the market that determine the development of medical tourism. The aim is to explore the place and role of strategic management in the function of products and services distribution for medical tourism. The paper attempts to explore the relevance of the valorization potential of medical tourism in the continuous efforts to improve tourism in the Republic of Croatia. This is shown by an analysis of the implementation of the priority tourism policy measures defined by the Strategy for development of tourism of the Republic of Croatia to 2020, i.e. the implementation of the Action Plan for development of health tourism of the Republic of Croatia in relation to the anticipated dynamics of the implementation of the proposed programs. Regarding the programs, in order to increase the competitiveness of medical tourism, the paper discusses the improvement of quality offers in the field of medical tourism through the implementation of quality, accreditation and certification of health facilities. Also, activities carried out at the current moment in the field of medical tourism in the Republic of Croatia are also shown.

The research for this paper is of a scientific character, but motivated by the applicative need and is applicable. The aim of the paper is to identify and analyze elements in the tourism market that influence the process of efficient strategic planning of the destination through tourism products and services for the purpose of sustainability. Based on scientific methods it is possible to prove that effective strategic management of destination developing cyclotourism contributes to sustainability. This is shown through marketing policy, destination management, and analysis of the state and development opportunities of cyclotourism in the Republic of Croatia. Two cycling routes in the Republic of Croatia and their content will be presented.