This study proposes a multimodal perception and adaptive control framework for competitive exergame training tailored to overweight and obese male adolescents. The system integrates real-time human pose estimation via OpenPose, motion quality scoring with LSTM, and exercise intensity classification using a PSO-optimized BPNN. Experimental results showed high technical performance: OpenPose achieved an average keypoint confidence of 0.88, the LSTM model yielded RMSE values of 0.416 (training) and 0.554 (testing), and the PSO-BPNN classifier reached 93.52% test accuracy. Based on this system, an 8-week cluster-randomized controlled trial was conducted with three groups: peer-involvement CE (PICE), single-player CE (SPCE), and regular PE classes (RPEC). Compared with RPEC, the PICE group showed significant improvements: zBMI reduction (p = 0.042, d = 0.567), decreased social anxiety (p = 0.017, d = 1.443), and increased life satisfaction (p = 0.027, d = 1.009). These findings demonstrate that integrating AI-based pose analysis with adaptive regulation enhances both physical health and psychological well-being, providing a scalable and engaging intervention model for adolescent health promotion.
As streaming platforms grow in popularity and become a staple of entertainment in every home in the Philippines, it is essential to understand the factors influencing Filipino consumers' decision to watch films in cinemas since their decline, despite the film industry's significant cultural and economic role in the country. This study employed a higher-order PLS-SEM model that extended the Theory of Planned Behavior (TPB) with electronic Word-of-Mouth (eWOM) and perceived value constructs to evaluate Filipino consumer behavior in watching films in cinema in the streaming media era. Results revealed that attitude and perceived behavioral control significantly influence the intention to consume films in cinemas, while subjective norm showed no significant effect on the intention to consume films in cinemas. Perceived value was revealed to be an important determinant of the intention to consume films in cinemas, with hedonic value significantly outweighing utilitarian value. eWOM exhibited multidimensional influence with a direct significant relationship with the actual consumption of film in cinemas and strong indirect effects from perceived popularity, advertisement, and perceived quality. These findings provide cinemas in the Philippines with valuable insights on effectively engaging Filipino consumers by enhancing hedonic experiences, implementing comprehensive eWOM management strategies, and developing cinema marketing communications.
