Healthcare organizations throughout the country are endeavoring to select the best strategy to pursue in the area of alternative medicine. In an effort to define and clarify choices, the Alliance for Healthcare Strategy and Marketing has just released the second in its series of Marketing Best Practices research reports. This report documents the marketing "best practices" of 15 organizations or alternative medicine consultants throughout the country (see figure 1). The study revealed some distinct trends and practices that can be a predictor of success for other programs.
Branding your Centers of Excellence requires more than simply advertising. Developing a strong brand involves completing your due diligence. Adequate reparation and strategic planning will help your organization successfully navigate looming pitfalls, overcome competitive pressures, and make a direct hit with physicians and consumers.
