
This study investigates the role of strategic management in achieving competitive advantage through electronic governance (e-governance) within the telecommunications sector of the Republic of Yemen. Drawing upon the Resource-Based View, Dynamic Capabilities Theory, and Institutional Theory, the research develops and tests a conceptual model linking strategic management, e-governance, and competitive advantage. A quantitative explanatory research design was employed, utilizing data from 152 managerial respondents across major Yemeni telecommunications companies. Structural equation modeling (PLS-SEM) was applied to assess measurement and structural models. The results reveal that strategic management has a significant positive impact on both e-governance adoption and competitive advantage. E-governance also exerts a direct effect on competitive advantage while partially mediating the relationship between strategic management and competitive outcomes. These findings highlight the importance of aligning strategic processes with digital governance practices to enhance organizational efficiency, transparency, and resilience in fragile contexts. The study contributes to strategic management and digital governance literature by extending their application to a conflict-affected developing economy and offers practical insights for policymakers and industry leaders seeking to strengthen the competitiveness of Yemen’s telecommunications sector.