An appeal to the Digital Asset Management (DAM) marketplace to integrate web services APIs into the core of DAM solutions to meet user and application demands.
The following article is an actual Use Case and Strategic Plan to support a research and marketing company, the company name has been replaced per their request. The information included in this article was used to define the actual case for the development and implementation of a global DAM strategy. The firm has global multi-line product offerings with both direct to consumer and indirect sales channels. The global environment included multiple production sites that were required to work closely together to build brand consistency, efficiency gains and increase revenue worldwide by reducing time to market. This required a concerted effort by all parties to restructure the organizations to meet the demands of collaborative global production. The research took approximately 15 months with a multi-year roll-out strategy.
Companies today are facing the stark reality that despite all the insight through many of their other listening avenues, they are missing out on the holy grail of information – information obtained through real-time streaming of assets from their digital asset repositories to the engaged customer and back. Without a clear understanding of how or why to leverage existing digital asset management systems to create this strategic advantage, companies preparing to embark and engage in today's highly Evolved MediaSpace will have no chance of succeeding as truly engaging brands and also fail in their primary and sole objective as a company, to attract and retain their own customers.
celum is a leading software company for enterprise digital asset management solutions. celum products automate and accelerate communication, marketing and sales processes, reducing costs and helping customers achieve greater flexibility in day-to-day operations. The company has been building a strong presence in Europe and now increasingly in the Americas. celum focuses on the enterprise market and brand owners as well as the government market. The interview with Michael J. Kräftner provides insights into celum's market strategy as well as best practices for successful enterprise DAM implementation.
This interview covers various topics related to automated indexing of interactive news content, including the cultural implications of transitioning from newspapers to online news; the impact of declining newspaper readership; applying natural language processing techniques to massive, constantly changing content sets; and the challenges of indexing content of widely varying lengths using frequency-based relevancy.
As media businesses look to monetize their assets across a variety of emerging technology and distribution platforms globally, they are challenged in understanding their inventory and where that inventory may be licensed out. Contracts are increasingly complex; media businesses are increasingly scrutinized around compliance. This article explores the ways in which a robust Business Rights and Royalties Management system can introduce best practices for operational efficiency, and provide workflows to support the capture of a multi-faceted deal all the way through to royalties management and revenue recognition.
After the release of Xinet WebNative Suite 16 and Video 3 for WebNative Suite, Michael Moon interviewed CEO Scott Seebass about the new releases, the state of the DAM industry today and where Xinet and the industry are heading.
From primarily being a tool involved in structuring, organizing and managing the digital content, Digital Asset Management (DAM) now bridges the wide gap between a Customer Relationship Management (CRM) solution and outbound or inbound marketing programs. Chetan Saiya, CEO of Assetlink Corporation speaks with Michael Moon on the crucial role DAM plays as an integrated part of an in-trend business process all of the way from planning, to workflows, to actual creation, distribution and actual tracking in the distributed environment.
Michael Moon interviews Peter Ingram, Founder of BlendedBusiness, on marketing integration and automation within a marketing operations platform. This interview features a discussion on customer relationship management and how marketers and their agencies are looking for new ways to optimize customer engagement. In addition, Moon and Ingram review current challenges in supply chain management as well as the change management required within organizations to better orient themselves around retail marketing and shopper marketing.
Michael Moon interviews Daniel Duncan of Zimmer, Inc. on the management and use of DAM as a performance support system for Answer database. The interview explores some little-discussed dimensions of knowledge worker productivity and the maturation of knowledge towards a community of practice.
An interview with the Digital Asset Manager of K12 Inc., Henrik de Gyor, on the implementation and daily operations of the Digital Asset Management within the education company.
This article will discuss the elements of educational design used in the creation of a curriculum for a graduate level course on Digital Asset Management within the School of Library and Information Science at San José State University, San José, California. It will include a brief background on curriculum theory to frame the discussion on how design choices were made in the original curriculum instituted in 2006. In addition, this article will reveal the limitations commonly found in most instructional programs and provide insight into adaptations made necessary to maintain the integrity of the original design as well as to advance the curriculum design and improve the course experience in perpetuity.
When a needed controlled vocabulary does not exist in available taxonomies, it is necessary to develop a new taxonomy based upon original research and or authoritative sources. This article presents an example of how an animation-specific taxonomy and subsequent controlled vocabulary was constructed to assist in the successful search and retrieval of animated moving image assets. The outcome of this research was used to assist in the automation of internal workflows used to comply with the Children's Television Act. The actual methodology of applying a term, keyword, or tag to moving image content, or how these data are administered, stored, queried and displayed is outside the scope of this article.
Nuxeo announced the availability of Nuxeo DAM, its first digital asset management application earlier this year. An established vendor offering open source Enterprise Content Management since 2000, this move into DAM was largely prompted by demand from its diverse install base. Nuxeo DAM builds on the strength of the Nuxeo Enterprise Platform, a highly extensible Java-based environment designed specifically for content applications. Nuxeo DAM has been designed with the creative content consumer in mind – offering the key functionality needed to manage multiple renditions of rich content, ease the storage burden, protect against intellectual property or copyright breaches, and enable easy and intuitive search and navigation through media assets. This article provides insights into Nuxeo's market strategy, differentiation and why DAM is an essential move for the company.
In less than 3 years, Aaron has grown MindTouch from a small open source project into one of the world's most popular open source collaboration platforms. Its wiki-like platform enables tens of millions of users globally to connect and customize enterprise systems, social tools and web services. The enterprise 2.0 and open source collaboration markets continue to grow rapidly as companies are operating under ‘lite’ IT budgets for the foreseeable future: Enterprise spending on Web 2.0 technologies is predicted by Forrester to grow strongly over the next 5 years, reaching US$4.6 billion globally by 2013 and MindTouch was cited by Forrester as the best alternative to industry heavyweights Microsoft and IBM.
How has project management become especially relevant in the business context of today? Michael Moon interviews Glenn Ferrell on the history of project management, strategies for executive decision support and project portfolio management, possible applications of prediction markets and on the problems of innovation and knowledge/history retention during an economic downturn.
