This paper explores the importance of terminology translation and management in translation practice. It starts with the definitions of terminology and terminology translation, and highlights their critical role in cross-cultural communication. The paper then discusses the requirements for scientific and technical terminology translation, including accuracy, conciseness, standardization, and consistency, as well as the translation methods, such as literal translation, free translation, and transliteration. The paper further analyzes the processes of terminology translation management, involving terminology extraction, application, review, and updating, and proposes management strategies like standardization, client-oriented approaches, and dynamic updates. Finally, it reveals the challenges of terminology translation in culture, language, and technology. This paper aims to emphasize the significance of terminology translation and management in ensuring translation quality and advancing scientific and technological development.
This article employs the Attitude System of Appraisal Theory and the framework of impression management to conduct a comparative analysis of the corporate social responsibility (CSR) reports from Lenovo and Intel (2024). The objective is to examine how each company strategically manages its corporate impression using evaluative language. The study finds that Lenovo primarily uses satisfaction, normality, and valuation resources to project an impression of being a confident, socially responsible organization. In contrast, Intel uses security, capacity, and composition resources to build an impression of being a professional, authoritative entity. The findings demonstrate how different attitudinal resources can be strategically employed in impression management within public reports, offering valuable insights into the role of language in shaping corporate identities.
This paper explores Flatland (1884) by Edwin Abbott Abbott as a layered critique of Victorian social, epistemic, and gender hierarchies. Through its geometric allegory, it depicts how spatial order mirrors and enforces class and patriarchal domination. The protagonist’s dimensional awakening foregrounds the limits of perception and the paradox of enlightenment, while the novella anticipates modern concerns around surveillance, normalization, and ideological reproduction.
Internship programs are opportunities for undergraduates to gain practical knowledge and skill, as well as to cultivate personality on how to deal with real working environment. The purpose of this study was to explore the experiences of normal English students’ internship, as well as the improvement aspects and causes. The study was designed to investigate internships through the use of quantitative research of 57 normal English students guided by theories of reflective teaching practice. The researchers used semi-structured questionnaire to do research of 57 students internship in a normal university in Western China. Most of them have improved their practical abilities in teaching and managing a class to some degree. Many students expressed that they gained a lot from practicing teaching English, although they are still weak in managing a large class, especially when facing some students who violated the class disciplines. 48 students think that educational internship has had very great or great impact on the improvements of teaching and educational abilities, occupying 84.21%, which indicates educational internship has gained great effectiveness. The research also explored the causes of students’ improvements, such as students’ positive attitudes and beliefs about teaching, their correct understanding about modern ideas of teaching, their active participation in teaching and managing activities, and their frequent reflection on their practical activities.
Metaphor is a fundamental cognitive mechanism that structures human thought and expression across languages. Its cross-cultural variation significantly influences discourse comprehension. This paper examines how conceptual metaphors differ between Chinese and English, shaped by distinct cultural models, and explores their impact on textual interpretation. Through comparative analysis of linguistic and poetic examples, we highlight the role of metaphor in organizing discourse and conveying culturally embedded meanings. The study concludes with pedagogical implications, suggesting that explicit instruction in cross-cultural metaphor enhances students’ discourse awareness and intercultural communication skills.
