This paper studies the mood and modal system and its interpersonal function of language in English commercial advertising on basis of Halliday’s systemic-functional grammar theory. Starting from the examples of English commercial advertisements，this paper analyzes the characteristics of its mood system and modal system respectively, and concludes the three specific interpersonal functions of mood modal system in realizing the purpose of English commercial advertisements.
With the continuous development of modern information technology and improvement of multimedia teaching equipment, it has become the training goal of universities to cultivate graduate students with high quality and strong comprehensive application ability of foreign languages. CDIO concept is based on practice, guides the practice and exploration of multimodal teaching mode, constructs the multimodal teaching mode of “Ordinary classroom teaching + Online course teaching + Extracurricular autonomous learning + Innovative practice training”, cultivates graduate students’ language practice ability, autonomous learning ability, and makes graduate students’ foreign language teaching keep up with the pace of the times.
This quantitative study sought to examine whether there existed relationships between teacher transformational leadership and students’ motivation to learn. In aggregate, 171 undergraduates recruited from a public Chinese university participated in the study through a random sampling. The participants were administered two instruments: the Multi-factor Leadership Questionnaire (MLQ) 5X-short to measure students’ perceptions of the teacher transformational leadership in the educational context and the Motivated Strategies for Learning Questionnaires (MSLQ) to measure students’ motivation to learn. The data collected were analyzed by Pearson’s correlation and multiple regressions using the Statistical Package for Social Sciences (SPSS). The results from the multiple regression analyses further verified the findings in the previous literature that teacher transformational leadership could contribute to the students’ increased motivation to learn. It is recommended in the study that professional development be the best practice to facilitate the problems and all the college teachers should attend the professional development about transformational leadership behaviors, and implement the newly-acquired knowledge and skills to elevate students’ motivation to learn.
The study aimed to identify the degree of awareness of basic grade teachers about reading difficulties. The study included 151 teachers. The researcher prepared the study tool, and its validity and reliability indications were verified. The results indicated a moderate to high degree of awareness. The results revealed that males are more aware than females of the characteristics. The study recommended the necessity of educating teachers about the difficulties of reading and identifying the teachers’ needs necessary to teach this group of students.
Emily Dickinson is one of the greatest American poets of the nineteenth century. Her uncertainty and contradictory attitudes towards religion in her poems have always been a controversy of critics about her religious belief. By analyzing her poems and letters and referring to her life experiences, the paper identifies Dickinson as individualistically religious rather than pagan.
The concept and characteristics of new media are summarized and summarized, and the influence of Ideological and political education in Colleges and universities is briefly analyzed, and the connotation and development process of Ideological and political education in Colleges and universities are briefly written. From two angles of the subject and object of Ideological and political education in Colleges and universities, the application of new media in the ideological and political education of colleges and universities is combined with the data from the questionnaire survey, and the quantitative and qualitative two analytical methods are used to analyze the application of the new media in the ideological and political education of colleges and universities. The existing problems are studied from four aspects: the application degree of the new media, the authority of the main body of education, the increase of education difficulty and the existing problems of the object of education. Through the in-depth study of the causes of the problem, the solution of the theoretical knowledge of other disciplines is put forward by the combination of theory and practice as a principle. Countermeasures and creatively explore new ways of combining new media with ideological and political education.
The Compulsory Education English Curriculum Standard (2011 edition) pointed out that cultural awareness is one of five major curriculum objectives of the English subject. Learners of foreign language not only can decode the cultural connotation of the target language, but also can proficiently express the contents in their mother language using a foreign language. Textbooks as the major source for students to gain culture-related knowledge matter much for the cultivation of culture awareness. This paper selected Oxford English for Junior High Schools (Jiangsu Edition) as the research subject, using literature research method, and quantitative analysis method to tackle the following questions:What Chinese culture is involved in the unit topics and contents of Oxford English for Junior High Schools (Jiangsu Edition)? Which cultural teaching methods can be applied to classroom teaching? How to apply cultural teaching methods to English teaching? Research findings show that the Chinese culture in this textbook has a high frequency of appearance and is rich in topics, which has a certain role in cultivating students’ cross-cultural identity and communication skills. However, there are inadequate complete passages about Chinese culture, and the presentation of Chinese culture is superficial. Thus, the author proposed three specific cultural teaching strategies: cultural introduction, cultural integration and cultural contrast, so as to better integrate Chinese culture into the Junior High Schools English class.
In recent years, enterprises’ demand for talents has undergone significant changes, enterprises not only require talents have professional skills, but also require talents have high overall quality, in order to meet the demand of high-quality development of enterprises. For vocational education colleges, in order to train talents to meet the demand of enterprises, they should constantly adjust and optimize the strategies of vocational education. This study first analyzes the content of vocational education value based on enterprise demand, then, the implementation principle based on the value of vocational education is pointed out, including the professional setting must meet the demand of the enterprise, improve students to adapt to the enterprise culture and create opportunities to improve students’ technical skills. On the basis of meeting the demand of enterprises, vocational education colleges should devote themselves to improving skills training and comprehensive quality, strengthening the expansion of students’ professional knowledge and attaching importance to the continuing education and sustainable development of students’ vocational skills.
This study examined leadership group preference and organizational staff performance in Niger Delta University. The study was anchored on the Mcgregor theory X and Y. The cross-sectional survey design was employed and questionnaire was used as the instrument to collect primary data along secondary data. Multi-stage sampling technique was adopted for the study. The data were analyzed with descriptive statistics (frequencies, percentages, mean and standard deviation) and inferential statistics such as Simple Linear Regression and Binary Logistic Regression at P-0.05 level of significance. The study established that leadership group preference exerts 70.5% influence on organizational staff performance among non-academic staffs in Niger Delta University. Socio-demographic variables except faculty influenced leadership group preference. The study also discovered that respondents were dissatisfied with their work performance. The study concluded that leadership group preference to a large extent influenced organizational staff performance. The study recommended that practical efforts must be devised by management of Niger Delta University to discourage leadership group preference, promotion in workplace should be determined by merit not be sheer preference among others.
Afghanistan is a strategic hub connecting South Asia, Central Asia and West Asia. The United States, Russia, India and other power countries are extremely concerned with Afghanistan. Although the United States will gradually withdraw, it will retain military bases in Afghanistan. Afghanistan is currently in a critical period of transition from war to peace. To deal with the chaos in Afghanistan in the era of withdrawal, China needs to layout in Afghanistan early. This can not only promote the stability of China’s western region, but also help China and Central and Western Asian countries to promote cooperation under the framework of The Belt and Road Initiatives. The key to layout in Afghanistan is the China-Pakistan Economic Corridor. China-Pakistan Economic Corridor has achieved remarkable results in Pakistan. China Investment and construction experiences in Pakistan will bring better economic benefits to Afghanistan and china.
For the employment status of vehicle engineering graduates, taking Changshu Institute of Automotive Engineering as an example, analyzes the employment problems of vehicle engineering graduates, analyzes the advantages, disadvantages and opportunities and challenges of vehicle engineering major, and proposes problem solving strategies from four dimensions of SO, WO, ST and WT.
Gender issues, as contemporary discourse, may be said to be relative according to the understanding of its studies with emphasis on the meaning attached to it by those who study them. Nevertheless, it will be relevant to examine how globalization has effected or influenced the environment in which they exist. For example, gender issues in Europe may or may not be the same as in other countries due to a lot of factors. But looking at the universal nature of globalization and the subject of female gender, differences are bound to occur without disparaging the universal nature of basic human traits that make us ethnic, traditional or tribal men and women; the existence or disappearance of racial differences is paramount to interaction and relationships. This study looks at Igbo female gender and its relationship with proponents in the outside world. It scores the global female environment and the possible barriers faced by some cultural groups and how it helps to form new groups: that make social change positive towards cultural growth. Suggestions are made on how globalization could promote culture and positive governance without sacrificing traditional traits, status or values.
With the definition of the concept of English reading literacy, reading affection has become an important topic in English reading research. Reading affection is an important regulatory factor in the reading process, which directly affects the quality and effect of reading. In this study, 143 non-English major freshmen from Taishan University were sampled to implement an English reading affection questionnaire survey, and the current situation of learners’ English reading affection was analyzed from the three dimensions: reading attitude, affective experience and value evaluation. The survey results show that college students have a certain affective attitude towards English reading, but the overall positive affection needs to be improved.
The research trend of translation process is to describe the internal psychological mechanism of the translator. Some cognitive psychology concepts are often used in the study of translation process. Therefore, it is important to explain the concepts related to the study and explain how these concepts are applied to the study of translation psychology. Cognitive psychology is a discipline that studies how people learn, store and use knowledge. Its research scope includes attention, perception, memory, thinking, problem solving, speech and cognitive development. Some people think that translation is just a process of reproducing the original text in another language while preserving the original meaning as much as possible, but the cognitive psychology method helps eliminate this misunderstanding for every experienced translator knows that translation is more than reproducing the original text. This paper focuses on the information processing theory in the comprehension process of translation: top-down and bottom-up information processing models; short-term and long-term memory; decision-making and problem solving to make more translators understand the translation psychology of translators in the translation process, so as to better improve the translation quality.
Based on the analysis of status quo in teaching practice of English rhetorical devices, this paper, guided by the methodology of Production Oriented Approach, reconstructs a new teaching mode of English rhetorical devices and generalizes a plausible teaching plan so as to optimize the teaching structure, improve students’ abilities of appreciation and output of rhetorical devices, thus cultivating comprehensive talents who can meet the requirements of the trend of times.
Seven-step washing is a relatively mature hygiene method that can remove residual bacteria from hands. It has been widely mentioned in the prevention and control of COVID-19 in China, but it has not been fully and skillfully mastered by the general public. Colleges and universities are under great pressure from epidemic prevention and control. If the seven-step washing technique can be popularized, the pressure of epidemic prevention and control can be effectively alleviated in terms of short-term performance. In terms of long-term effect, it is also an inevitable requirement for promoting healthy China strategy and building a strong public health system. It is feasible for colleges and universities to promote seven-step washing techniques, but at present, no consensus has been formed in promoting seven-step washing techniques, and most colleges and universities still stay in the stage of knowledge publicity. It is suggested to continue to create a good campus atmosphere for the promotion of seven-step washing technique, incorporate the study of seven-step washing technique into the regular college entrance education system for freshmen, promote the involvement of medical staff in the study of seven-step washing technique, and strengthen the unified leadership of the promotion of seven-step washing technique in colleges and universities.
The development of a two-city economic circle in the Chongqing area is conducive to leading the development of western China and expanding the new space for national economic growth; it is conducive to giving play to the unique location advantages of connecting southwest and northwest, connecting domestic and foreign countries, and promoting the Yangtze River Economic Belt and the Silk Road economy The belt strategy fits and interacts; it is conducive to exploring a new urbanization model in the western region, and guiding 100 million people to urbanization in the central and western regions. It is a key area for the country to promote new urbanization and occupies an important position in China’s regional development pattern. This study starts from the latest research results of the Chengdu-Chongqing Double-City Economic Circle and combines the status quo of Mianyang’s development. Based on the latest research results of the Chengdu-Chongqing Shuang cheng Economic Circle, combined with the current development of Mianyang, this study uses three methods of comparison, SWOT and theoretical empirical analysis to discuss the positioning of Mianyang in the Chengdu-Chongqing Shuang cheng Economic Circle and make recommendations.
As a general education course, College English had both instrumental and humanistic attributes (Cai, 2017), and it was an important carrier of ideological and political education. Starting from the current research status of ideological and political education of College English, this research carried out the exploration and practice of the construction approaches of it. Integrating theory with teaching practice, this research took the third version and book 3 of New Horizon College English as an example, chose part of the students of non-English majors of Grade 2019 in a university as the experimental class, and adopted the qualitative and quantitative analysis to explore the construction and practice approaches of the ideological and political education of College English from three aspects, ie. teacher’s quality, teaching resources and teaching content, so as to improve the teaching effect of ideological and political education of College English, and provide a set of approaches and methods which was universal for ideological and political education of College English. This research could also give some inspiration and guidance for the teaching reform and practice of ideological and political education of the foreign languages and other courses.
Teaching paradigm of higher education not only directly represents the overall appearance and practical level of teaching, but also reflects the quality of qualified personnel cultivation in essence. The innovation and optimization of teaching paradigm, thus, has become the logical premise and necessary path for open universities to fulfill its mission of high-quality development. However, the existing college English teaching paradigm of open universities is still in the state of disembodied cognition paradigm, which has become a hindrance to deepen teaching reform, and leads to the quality problems unsolved in a long run. In view of this, we should apply the latest cognitive science as guidance and the three aspects of paradigm as the analytical framework to remold the existing paradigm from the perspective of the metaphysical aspect, the sociological aspect, and the constructive aspect respectively. In the metaphysical aspect of paradigm, adopt embodied cognition as the epistemology of English teaching. In the sociological aspect of paradigm, insist principles of embodiment, situation, enactment and dynamic on the methodology of English teaching. In the constructive aspect of paradigm, incorporate embodied cognition in current main teaching modes, i.e., “Intelligence＋” teaching, blended teaching, multimodal teaching. The above-mentioned three aspects serve as a systematic and organic whole in striving to improve teaching quality, and ultimately facilitate a shift from the view of “ the disembodied” to “the embodied”.
This article takes the normalization of epidemic prevention and control as an inspection perspective, and relies on the rich new media resources of universities, through the docking with the teaching of ideological and political courses in universities, and builds a new bridge between new media and university students in ideological and political thinking, and innovative ideas Political education methods, expand ideological and political education channels, and improve the effectiveness of college ideological and political education.
