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The Korean Journal of Advertising (1225-0554) | AMiner期刊详情 | AMiner
The Korean Journal of Advertising
Journal
ISSN 1225-0554
年发文量
研究主题
论文（1123）
排序
时间
引用
1
The Effects of Perceived Personalization, Usefulness, and Privacy Concerns of AI-Personalized Advertising on Ad Effectiveness : the Moderating Role of Fair Information Practice (fips) Awareness
Jin Lee
,
Manfei Wu
,
Hyun Jung Oh
2026
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2
A Study on the Consumer Behavioral Intention Formation Process in ASMR Advertising Viewing Experience : an Application of the AISAS Model
Lu Yang
,
Hyun Joung Jin
2026
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3
An Empirical Analysis of Communication Effects and Sales of TV Advertising Using the Hierarchy of Effects : Evidence from OTC Pharmaceuticals
Yongwook Kim
,
Hyunsoo Park
2026
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4
Machine Learning for a Better Society : Factors Affecting the Success of Donation-Based Crowdfunding
Young Eun Park
,
Hyunsang Son
,
Jisoo Ahn
2026
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5
What Does Generative AI Cite? A Korean-Language Measurement Study of Generative Engine Optimization (GEO) from the Perspective of AI-Delegated Consumer Information Search
Sejeong Oh
2026
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6
A Content Analysis of User Comments on Influencer Advertising : Effects of Content Type
Ye-Jin Lee
,
Sun-Jae Doh
,
Jang-Sun Hwang
2026
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7
그린워싱 주장이 의심을 불러일으킬 때 : 지각된 대화 격률 위반과 그린워싱 광고에 대한 소비자 반응
Hyunju Lim
,
Si-Ah Lee
,
Hee Sun Park
2026
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8
The Effects of Jersey Sponsorship in the Big Four European Professional Football Leagues : an Event Study on Stock Price Reactions of the Sponsoring Companies
Yeayoung Noh
,
Kihan Kim
2026
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9
An Exploratory Study of User Perception Factors Toward Text-Based Generative Artificial Intelligence : A Cognitive Appraisal Theory Perspective
Dongsup Youm
2026
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10
Analysis of NAVER Shopping Pattern : Purchases on the NAVER Platform
SoLa Yoon
,
Sejung Marina Choi
2026
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11
Who Responds to Suffering? A Study of Donation Intentions for Child Poverty Based on the Extended Norm Activation Model : Focusing on the Mediating Effect of Donation Efficacy
Hayeong Song
,
Jayeon Lee
2026
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12
Representation and Reception of Well-Dying Discourse in Funeral Service Advertising : A Discourse Analysis of Advertisements and Consumer Comments
Insoo Chung
,
Jiwen Zhang
,
Seungwoo Chun
2026
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13
The Persuasive Effects of Audience Characteristics, Message Regulatory Focus, and Message Appeals in Online Cosmetic Surgery Advertising
Sujin Kim
,
Sungwook Hwang
2026
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14
Changes in Advertising Exposure and Media Impact of TV and Digital Media : A Comparative Analysis of 2013, 2019, and 2025
Hyunsoo Park
,
Yongwook Kim
2026
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15
How Do People Talk about AI-Created Ads? an Exploratory Analysis of Consumer Responses on YouTube
Kaeun Lee
,
Hannah Lee
2026
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16
The Effects of Chatbot Profile Images and Language Styles on Service Evaluation and Perceptions of Government Agencies
Seren Gonc
,
Hyehyun Hong
2025
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17
An Analysis of National Differences in the Acceptance of VR Sports Advertising : Focusing on the Technology Acceptance Model (TAM)
Qiaochu Wang
,
Zijun Wang
,
Chanwoo Kim
,
Seungae Lee
2025
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18
The Role of Agency in AI Chatbot Advertising: Interactive Effects of Personalization and Grammatical Framing on Social Presence and Consumer Response
Inhye Kim
,
Yung Kyun Choi
2025
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19
A Media Ecological Approach to the Competitive and Complementary Relationships of Generative AI in Advertising Media
Seorae Hong
,
Yunjae Cheong
2025
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20
A Meta-analytic Review of the Antecedents and Outcome Variables of Optimistic Bias in Korea
Young Kon Sohn
,
Soo Bum Lee
2025
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加载更多
高被引作者
作者
引用
发文
Doo-Hee Lee
201
2
Charles R. (Ray) Taylor
197
2
Seunghee Im
196
1
Jangsun Hwang
161
10
Myounghee Shin
141
7
Daechun An
141
9
Sung Wook Shim
123
15
Yunna Rhee
117
7
Kim Byounghee
92
6
Choi Myung Il
91
8
高产作者
作者
引用
发文
Heewon Cha
38
26
Byoung Hee Kim
4
18
Chang-Hoan Cho
73
16
Byung-Kwan Lee
27
16
Kak Yoon
45
16
Sung Wook Shim
123
15
hye bin rim
4
14
Jong Woo Jun
51
12
Jae-Hwi Kim
27
12
Youngkon Sohn
50
11
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