As well as bringing convenience to consumers, online shopping also represents an enormous business opportunity. In online shopping, the Double 11 shopping festival (hereafter Double 11) organized by China’s Alibaba has set records and has continued to grow rapidly for the last 10 years. To understand this phenomenon, this study adapted self-determination theory to explore customers’ motivation and perceived values with respect to Double 11. This study focused on people who live in China who shopped during the China Double 11 Carnival Shopping Festival in 2018. A total of 399 validated data were collected and then confirmatory factor analysis with structural equation model was conducted. The results of the study show that purchase amotivation is not significantly related to, but extrinsic purchasing motivation is positively related to hedonic value and social value. Moreover, continuance intention to purchase can be positively predicted by hedonic value and social value. With a better understanding of these results, managers operating electronic businesses can use certain approaches to increase customers’ extrinsic motivation and enhance their experiential values to promote their continuance intention to purchase goods on a particular day, for example, by creating more shopping festivals.
This article reviews and analyses factors impacting the evolution of the internet, the web, and social media channels, charting historic trends and highlight recent technological developments. The review comprised a deep search using electronic journal databases. Articles were chosen according to specific criteria with a group of 34 papers and books selected for complete reading and deep analysis. The 34 elements were analysed and processed using NVIVO 12 Pro, enabling the creation of dimensions and categories, codes and nodes, identifying the most frequent words, cluster analysis of the terms, and creating a word cloud based on each word's frequency. The review presents updated information about technological trends, marketing, and chronological elements regarding the evolution of the internet and social media.
During the covid-19 pandemic semesters of 2020/21 material science laboratory courses at HTW-Berlin had to be taught fully online to first year students of mechanical engineering and automotive engineering. Specially produced lecture videos are assigned and guide students through the laboratory routine prior to class. Students regard these lecture films as easy to use, supportive to individual study routines and scientifically helpful during self-study periods. They rated tasks and questions aligned with the learning outcome of the lecture videos as highly beneficial and –surprisingly- did not prefer face-to-face time. However, grades are much lower and much more students failed the class. This was directly related to the negative input of solemn studying, lack of human interaction, scientific discussions, lack of the possibility to fail and regain self-attentiveness as well as permanent online time. Otherwise highly supportive teaching material became negligible during the full online-semesters.
Distance learning is not the product of the modern world as some may think; its origins go back to the 1720s with the very first experience of correspondence learning. Nevertheless, the concept of online learning, on the other hand, is the product of the modern digitalized world since its principal key element is the Internet. In this paper, we are going to clarify the ambiguity underlying two interrelated but different concepts which are ‘distance learning’ and ‘e-learning’. Then, we will trace the historical background of distance education in the world and in Algeria. In the end, we will present the results of a descriptive study that was conducted through an online questionnaire, and which targeted first-year students of the Department of the Arabic Language and Literature, University of Oran1 Ahmed Ben Bella. The purpose of this opinion poll was to reflect students’ impressions and evaluate their first and unique experience of learning English electronically during the COVID-19 pandemic.
The online communities are activating recently as using by over half of online users. But the previous online community studies were limited to figure out the influence factors of participation of community and its social affect mainly. So, this study tried to figure out ritual to understand more about individual aspect of online community activities and conducted empirical study of tribal bond that is consequences of ritual to suggest managerial implications. The significant online external ritual antecedent was shared norm and internal ritual antecedents were interdependence, need for approval. Also, the internal ritual had influence on external ritual and tribal bond. The external ritual was not significant influence factor of tribal bond. We suggested managerial implication the efficient management of quantitatively expanded community based on these results and academic implications that extend ritual concept to online, scale development and verification of each concept.
This research attempts to focus on Return Merchandise Authorization (RMA) and the optimization of the RMA solutions. In the meantime, this research establishes RMA Diagnosis Checklist, Innovative RMA Process system, and a number of suggested solutions for Small and Medium Enterprises (SMEs). This research has important implications as it optimizes RMA solutions to B2B problems for SMEs, provides useful information on effective RMA service policies for B2B marketing decisions and creates a general awareness of the importance and rationale of RMA. Finally, this study provides RMA as a diagnostic tool and strategic tactic for SMEs.
In response to the rapid and forced transition to e-learning due to the COVID-19 pandemic, this study aims to explore the factors underlying students’ e-learning achievement. This study proposes a theoretical framework based on literature to assess the role of students’ e-learning readiness, grit, and characteristics in explaining their perceived e-learning achievement. The empirical data of 196 higher education students were collected via an online survey. Using structural equation modeling and a multigroup analysis, the findings indicated that students’ self-directed learning, learner control, motivation for learning, and online communication self-efficacy from the e-learning readiness scale, as well as the perseverance of effort from grit scale, have significantly impacted their perception on e-learning achievement. The results also highlighted significant differences between first year and higher year students in a continued effort to achieve learning, and learner control to achieve learning success. The implications of the findings and educational practice are discussed.
As the outbreak of COVID-19 pandemic disordered the majority of all global supply chains, alliance knowledge learning played a fundamental function during the crisis. This paper aims to identify the relationships of both alliance green knowledge learning and institutional processes with the alliance performance of the green supply chain. It also specifies the mechanism by which Institutional isomorphism affects green innovation performance, through alliance institutional processes and further to increase their competitive advantage in the global market. Data were collected with questionnaires distributed to Taiwanese companies that are listed on the stock market which produced 242 usable responses for the analysis, both multiple regression analyses and SEM were used to test the hypotheses. Our results showed that the majority of our hypotheses were supported, which is similar to the existing literature. The outcomes imply that institutionalization processes and alliance green knowledge sharing play salient functions in firm alliance performance while implemented in the context of green supply chain management. Furthermore, the results indicate that the concept of institutionalization and isomorphism are relevant and Mimetic pressures were found to be the most significant in both internal and external green SCM practices, while also providing instructive managerial implications through empirical evidence.
In order to strengthen the development of local industries in various counties and cities, attract more high-quality talents, promote sustainable development of regional industrial economy, enhance the quality of life, and create more regional brands, this research has been linked to industry, government, and university to help SMEs integrate DNA and assist SMEs to expand international market by adopting Cross-border E-commerce and Smart Retail. Through actual operation of this research, SMEs would be assisted to achieve the expected benefits: 1) Inverting local industry strategy, with “creative, innovation, and entrepreneurship” to create a synergistic effect of “design power, production power, and marketing power”; 2) Assisting manufacturers expand their channels and increase their values of 10% to be improved by promotion of this research; 3) Coaching enterprises in response to the trend of transformation, intend to promote and support innovation and transformation of SMEs by promoting this research, and strengthen inheritance of second generation of enterprises.
On account of its contagious nature, COVID-19 has resulted in various containment measures and mandatory isolation, affecting the personal interaction between students and instructors tremendously. In the absence of face-to-face interaction and traditional classroom teaching, computer-based learning has come out as the closest substitute for offline teaching. In addition, adult and youth students’ perceptions of courses’ effectiveness towards online learning as compared to traditional face-to-face learning have largely been overlooked and thus should be designed based on the needs of adult learners. This paper aims to fill this void in the literature, presenting results indicating all students’ positive perceptions towards e-learning and thus acceptance of this new learning system. It also empirically demonstrates the significance of e-learning in the time of this COVID-19 crisis. The results also point out surprising differences in students’ perceptions of the importance of communications and collaboration, effectiveness, and self-efficacy, and surprisingly differences exist between the performances of youth and adult learner groups. Under the current debates on the cost and teaching quality of higher education, the findings herein should help educational institutions in their improvement of higher education and student enrollment and retention.
eSport games have become a significant trend among modern society. Many related peripheral products have been launched in large numbers, and the craze has brought huge consumer market, especially in China with its large population. However, there is currently little research on the purchase motivation of eSports. Therefore, based on the Self-determination theory and the Theory of planned behavior, a research model is proposed and the structural equation model is verified. In this study, the Chinese eSports players were invited to fill in the online questionnaire by means of intentional sampling. The effective data was 361, and the effective recovery rate was 81.5%. The data was tested using SPSS for reliability and validity, and then tested by AMOS. The results showed that eSport addiction had a positive impact on intrinsic and extrinsic motivation. Moreover, intrinsic and extrinsic motivation had a positive influence on perceived behavioral control, while perceived behavioral control had a positive impact on the continuous to purchase.
In the Internet era, the college student groups are Internet users who use the Internet more widely and deeply with more frequency than the ordinary Internet users. However, college students have insufficient social experience and they have been living in a relatively simple living environment for a long time, which makes them have low ability to distinguish the true from the false and become the targeted by cyber scammers easily. This paper analyzes the causes and the basic types of online fraud cases happened on college students through studying the current situation of online fraud cases happened on college students so as to guide college students to learn to screen and self-protect, and to cultivate more comprehensive high-quality talents.
Rapid development in modern industrial technology require pragmatic approach in the learning environments. Practical skills need to be imparted early among learners so that they are ready for industry practice. Because of research orientation of tertiary and higher learning institutions, they are at a vantage point to be aware of modern technologies earlier than industry. Taking a strategic initiative further to be technology transfer centers, learning institutions can adopt learning factories (LFs). Modern day economies are backed by emerging small and medium enterprises (SMEs). These SMEs are mainly founded by young graduates who have superior advantages in terms of trending technologies learnt in institutions that are practical and technology orientated. Africa industrialization agenda is better promoted through a strategic initiative of learning factories. The article seeks to promote learning factories among Africa's learning institutions as a strategic initiative to spearhead industrial development, innovation, and rapid growth of SMEs.
Remanufacturing is an environmentally-friendly and energy-saving production concept and manufacturing technology, but it is low in China's consumer level. Therefore, it is especially important to explore the factors that Chinese consumers purchase remanufactured products. This paper uses empirical methods to analyze the impact of perceived value on the purchase intention of remanufactured products and the adjustment of consumer psychological variables. Studies have shown that: (1) the lack of perceived gains and the exaggeration of perceived gains and losses have a negative impact on purchase intention. (2) The degree of price sensitivity and risk avoidance play a regulatory role between perceived value and purchase intention. The higher the price sensitivity and risk aversion, the more obvious the effect of perceived profit on purchasing intention. Finally, management proposals for the development of the remanufacturing market have been proposed for governments and remanufacturing companies.
With the peer-to-peer lending (P2P) business growing up, the most important influencing factor for the healthy development of this industry is the default risk of borrowers. Because the behavior between lenders and borrowers is real time, naturally large amounts of transaction data are being generated all the time. However, it is difficult to extract useful representative features and choose an appropriate model to predict the default risk of the borrowing behavior. In this paper, we proposed a (Deep Boltzmann Machines) DBM-based ensemble method for the default risk prediction in p2p lending, which is based on the real data generated by Lending Club company. Experimental results on the real world data indicate that our model is more effective and powerful with a 0.9093 explanation power.
Online teaching is a virtual teaching mode developed with the help of modern information technology, which is widely used in colleges and universities. Online teaching has the advantage of learning across time and space, but it also brings problems such as ineffective classroom management and poor learning effect. To improve the existing problems in the current situation, we need to do a good job in teaching preparation, strict management of teaching and learning process, timely feedback and improvement of the existing problems. Students, teachers, and organizations need to join efforts to improve the quality of teaching.
This research aims to develop a creative history learning model using digital storytelling through cloud learning to enhance analytical thinking. The research methodology is divided into 3 steps involving the use of digital storytelling through cloud learning to enhance analytical thinking. This involves 1) studying the creative history learning process, 2) developing the creative history learning model, 3) comparing the students’ analytical thinking scores before and after learning. The sample consisted of Mathayomsuksa 5 students of the Chonburi Sukkhabot School in the 2nd semester of the academic year 2019. The research instrument was an assessment of the students’ analytical thinking. Data were statistically analyzed with the use of mean and standard deviation measurements. The research findings were as follows 1) The creative history learning process using digital storytelling through cloud learning to enhance analytical thinking consisted of 4 steps: 1) The introductory stage included student orientation, specification of the learning objectives and historical topics; 2) The instruction stage included researching historical information, summarizing historical facts, creating digital storytelling media 3) The summary stage included presenting material by digital storytelling 4) Evaluation. The cloud learning resources used were Facebook Group, Google Drive, Google Form, and YouTube. The suitability evaluation score was at the highest level (x̅= 4.63, S.D. = 0.41) 2) The students who learned through the creative history learning model using digital storytelling through cloud learning had analytical thinking scores after learning (x̅ = 26.13, S.D. = 1.63) which were higher than scores before learning (x̅ = 10.70, S.D. = 2.58). The results were statistically significant at the .05 level.
These days, internet-based electronic marketplaces (EMs) are widely expanded all over the world. They emerge in different industries, supporting the various exchanges of goods or services with and for different types of actors, and are following different business principles and models to face up to its competitors and fulfil its ambitions. Most observers have suggested that electronic marketplaces would emerge to prevail over the electronic business area. This article aims to propose a critical review based on existing literature, over the electronic marketplaces and imposes the supply chain management research in respect of this issue.
In the market of the healthy residence industry nowadays, the universal value of health has been increasingly emphasized and pursued. It caused the interior renovation process and quality to undergo increasingly strict inspections and requirements. To pursue sustainable development and solve the long-standing gap in the health field, Taiwan’s first ecological green building material manufacturer, MOSIA invested in establishing a social enterprise, GDcometrue.com. It connected the capabilities and resources of industry partners, such as designers, workers, equipment vendors, and material vendors, to reshape the industry value chain, set industry standards, develop a comprehensive green renovation solution, and guide the construction of industry ecosystem and put industry’s turnaround and innovation into practice. By transforming the industrial ecosystem, the company explores innovative business development and reconfigures and redeploys resources. GDcometrue.com shaped Asia’s first green renovation service system, then that system became Asia’s first and largest shared economy platform for “green design,” and promoted a benchmark business model for cross-industry cooperation. The company used its unique platform business model to create market value and satisfy the dynamic needs of the market and customers. Ultimately, the company achieved organizational ambidexterity to cope with industry environment changes and provide a novel solution for the gap in the global green building industry and green building material industry.
First year students especially with migration background and language deficiencies rate material science in mechanical engineering as one of the fundamental courses with high work load and necessity of language skills due to the descriptive nature of the course. Therefore a blended learning course structure using based on inverted classroom teaching scenarios was established. Heart of the self-study period are visualizing peer-to-peer lecture films supported by micro-lectures along with various online teaching materials. Although students with migration background generally scored lower in tests due to the lack of language skills improved learning outcomes are demonstrated in high quality class discussions and in overall understanding. This paper introduces the learning structure and graded activities, evaluates the course and compares results of native German-speaking students to those of students with migration background.
