Purpose: The COVID-19 has caused severe issues concerning Human Resource Management (HRM, hereafter) and organizations worldwide. Organized sectors using the work from home culture equipped with various technological supports managed their organizations and protected their jobs. However, many people lost jobs in other professional units that could not cope with technical support, such as industrial and manufacturing units, which run through on-site human resources. Indeed, this has been an issue much relevant for the HRM strategists and policy-makers. However, this paper draws attention to a significant matter relating to HRM: the mass labour migration that occurred due to COVID19 across the globe. India's two most populated states, Uttar Pradesh (UP) and Bihar, have faced severe social and economic problems because of large-scale migration. States across the county have been ordered to evacuate the people who are migrants from the other states for the proper health management to combat the pandemic. Central and state governments supported different packages. International organizations like UNDP also worked with states to help such people. However, there are tough ethical lessons to learn from this pandemic experience. This paper reviews the HRM policies and programs of the Government and Private sectors by addressing these issues. It offers some essential ethical guidelines for HRM in the view of health emergencies like COVID-19.
Purpose: The study is intended to describe an overview of Industry 5.0, highlight its difficulties in the current economic environment, and demonstrate how to plan and execute future corporate structures. Design/Methodology/approach:The authors used a systematic literature review of articles related to Industry 5.0. The Scopus and Web of Science database was used to extract the articles to be reviewed. Findings: The results show that Industry 5.0 stands for the next phase of industrial transformation, providing viable answers to the ecological and societal problems that Industry 4.0 either failed to address or made worse. Research Limitations: The study is based only on two databases. Therefore, some articles were left from other databases such as Ebscohost, Proquest, PubMed, etc. Implication: The difficulties of integrating with current systems can be effectively addressed during deployment. Originality/Value: The traditional industries have changed to become socially conscious as a result of an increase in emphasis on sustainability and resilience. This article examines the obstacles to Industry 5.0 adoption.
Purpose: Green Glam is a popular trend among consumers of all ages for healthy, glowing skin. Targeting this trend through green advertising can foster environmental concern and meet consumer demand for healthy skin. This study aims to identify key emerging themes in green advertising and skincare, including cited sources, trending keywords, authors, and countries working in the field. Design/Methodology/Approach: The study screens and identifies documents using scientific procedures and rationales for systematic literature reviews (SPARL 4-SLR). This is followed by a general analysis using Biblioshiny software. It then bibliometrically analyses 125 documents using VOS viewer software, including 115 articles and 10 review articles from open-access journals from 2018 to 2024. Findings: The study shows a significant rise in green advertising and skincare research from 2018 to 2024, with Switzerland being the most cited source with 552 citations for 28 documents. Top keywords include consumption behaviour, sustainability, perception, marketing, and social media. Top countries working in green advertising include Australia, Malaysia, the UK, Greece, and the US. The study identifies four major themes categorized as basic, motor, niche, and emerging or declining themes in the study area. Originality/Value:Green advertising in skincare is a key strategy for attracting consumers. This analysis technique provides insights for researchers, industries, and the market. Previous research includes the fields of sustainability and green marketing, and this paper connects past studies on these topics, highlighting themes for future contributions in India, a field with limited research.
Purpose: The present bibliometric study aims to review the extant literature though a retrospective lens on social media addiction (SMA) research by identifying the existing body of research, and the future research areas. Design/methodology/approach: An extensive bibliometric analysis was administered on 581 articles extracted from SCOPUS database. Data was procured from Scopus by performing a keyword search of "Social Media Addiction". Biblioshiny software and VOS Viewer was used to organise, analyse and present the data. This study identifies majorly the thematic clusters and collaborations through science mapping further, most prolific authors, authors, documents, and their impacts were also examined through performance evaluation technique. Findings:The findings of the study are categorized in to two parts. The performance evaluation techniques identified the most relevant authors, cited documents, top sources and country collaborations while the science mapping technique reveals the thematic clusters based on co-occurrence of authors keywords, bibliographic coupling of sources and documents, co-citation network of the most cited author and the Sankey diagram. Research limitations/implications: In the current study the fragmented literature on social media addiction has been organized and structured to provide an overview of extant literature through an exhaustive bibliometric analysis. Further, themes which are identified gives a clear view about the research agendas for future researchers and has huge social implications. As the study utilized only the Scopus database so future research studies may be conducted using other databases also. Originality/value: This paper is unique in the sense that it is divergent from the previous studies which has only offered the empirical investigations in this area. The authors have tapped the methodological gap as this is the first attempt of its kind which has given valuable insights on the current state of research on social media addiction and guides for potential future agendas through bibliometric analysis.
Purpose: The study identifies the role of self-efficacy and family support in driving women's entrepreneurial continuance intentions. The research follows mixed method approach. Initially we develop a conceptual model using Social cognitive theory and Family support theory to test factors impacting women entrepreneur's continuance intention. Design/methodology/approach: The research follows mixed method approach. Data was collected using purposive sampling from 248 female entrepreneurs. The study was further extended using interview techniques to understand the challenges faced by women entrepreneurs. Findings: The results of the quantitative study show that there is a mediating effect of perceived support from family on the relationship between self-efficacy and entrepreneurial continuance intention. The findings also depict that self-efficacy positively impacts entrepreneurial continuance intention and perceived family support. The results of quantitative study results showing effect of perceived support from family on the relationship between self-efficacy and entrepreneurial continuance intention. The findings also depict that self-efficacy positively impacts entrepreneurial continuance intention and perceived family support. Research limitations/implications: The study was a cross sectional study. Future researchers can explore the same in longitudinal study to evaluate the change in mindset. Social implications - Women entrepreneurs face several challenges during their business journey. The current study will help in understanding how does the support of family and self-efficacy of an women entrepreneur lead them to continue in their business.
Purpose: This study evaluates the role of homestays in advancing Sustainable Development Goals (SDGs) while integrating principles from Indian Knowledge Systems (IKS) to highlight sustainable homestay tourism as a driver of economic development within the hill communities of Uttarakhand. Design/Methodology/Approach: A comprehensive primary survey employing fieldwork methodology was conducted to understand the relationship between various factors shaping the economic trajectory of rural regions viewed through the perspectives of homestay entrepreneurs who incorporate traditional knowledge and practices rooted in IKS. Findings: The study reveals the economic impacts of homestays by highlighting their role in poverty alleviation, livelihood diversification and local economic empowerment. Drawing on the principles of Vasudhaiva Kutumbakam (The World is One Family) and Atithi Devo Bhava (Guest is God), homestays are nurturing social sustainability through rural infrastructure development, utilization of indigenous products and enhancement of social cohesion. Environmental sustainability emerges as a critical facet with findings revealing further emphasis on waste management practices and sustainable technologies to resonate with traditional Indian values of living in harmony with nature. Research limitations/implications: The scope of the study is related to Uttarakhand and future research should explore similar dynamics in other regions to validate and generalize the findings. Practical/Research Implications: Supporting homestay entrepreneurs and investing in rural infrastructure can significantly enhance economic opportunities, social cohesion, and environmental sustainability aligned with the holistic approaches of Indian Knowledge Systems. Originality/Value: This study offers unique insights into the economic, social and environmental impacts of homestays in hill areas of the Himalayan region.
Purpose: This study investigates the relationship between Green Human Resource Management (GHRM) practices and perceived usefulness among employees in higher education institutions, with a particular focus on the mediating role of green behavioural intention. Grounded in the Technology Acceptance Model (TAM), the Theory of Planned Behaviour (TPB), and the Theory of Reasoned Action (TRA), this research employs a quantitative methodology to empirically examine the proposed relationships. Data were collected through a structured questionnaire administered to employees in both public and private higher education institutions in India. The study utilized a stratified random sampling technique, yielding a final sample size of 244 respondents. To ensure the robustness of the measurement instrument, the study adapted validated constructs from existing literature. A pilot survey was conducted with 30 participants to assess the reliability and validity of the questionnaire. Reliability was confirmed through Cronbach's alpha, while construct validity was examined via confirmatory factor analysis (CFA). Hypothesis testing was performed using Structural Equation Modelling (SEM). The findings reveal that GHRM practices positively influence employees' perceptions of ease of use and usefulness, which, in turn, foster green behavioural intention. Moreover, the results underscore the role of GHRM in enhancing employees' environmental awareness, competencies, and overall productivity, thereby facilitating the integration of sustainable practices within higher education institutions. These findings contribute to the growing discourse on sustainability-oriented HRM practices and provide practical implications for fostering environmentally responsible behaviours in organizational settings.
Purpose: The main aim of this study is to examine how gender influences investment decisions in the Indian startup ecosystem, by focusing on investors and entrepreneur gender on investmentdecisions. Methodology:Data have been collected from an Indian TV reality show (s.tank), Using Chi-square, Binomial Logistic Regression, and Mann-Whitney U test for hypothesis testing. Findings:This paper explores 3 major findings, a huge gap of 46% in women-led startups and men-led startups, but there is no significant sign of homophily, i.e. no association found between investor's gender and entrepreneur's gender. However, a significant difference was observed in the valuation of startups, favouring male-led startups. Research Limitations:One of the key limitations is data collected from a TV show, which may involve unique procedures and potential discrepancies compared to the Indian startup ecosystem. Second, solely on gender dynamics, excluding other potential influencing factors. Practical Implications:Government institutions, Policymakers and private investors should continue supporting women entrepreneurs. Investors and entrepreneurs should be aware ofthese biases. Originality:To the best of the researcher's knowledge, this is the first attempt to examine investment decisions of the Indian startup ecosystem, using data from a TV show. It also challenges prevailing notions of gender bias in investment decisions and provides empirical insights into gender dynamics.
Purpose: This research focuses on to identify the role of Fintech in digital economy and financial inclusion in India. The descriptive and exploratory research design were used in the study to frame out the structured questionnaire to collect the primary responses from rural areas of different cities of Delhi-NCR and UP West. There were total 530 responses finalized for the analysis purpose. The higher order structural equation modelling was performed to test the hypotheses and validate the measurement model. The findings of the research explain the mediating role of fintech in digital economy and financial inclusion. The mediating effect of fintech and total effect of each variable on other variable were found significant. This study concludes the role of technology in finance is required and significant in order to enhance the financial inclusion in the country. Policy makers and industrialist can make the policies to upliftment of Fintech for the exponential growth of digital economy on financial inclusion. This study is helpful to make various decisions for financial industry and helps in growing the technology and digital economy in the country.
This paper delves into the crucial connection between learning outcomes and employability, a focal point in educational research and policy. It seeks to unravel this link by delving into different theoretical viewpoints, empirical findings, and practical implications. Through an exploration of the elements impacting the smooth transition from education to employment, it proposes strategies to bolster both learning outcomes and employability. By amalgamating existing studies and suggesting future research directions, this paper enriches our comprehension of how education can more effectively equip individuals for the job market and nurture their professional advancement.
This research investigates the integration and impact of vocational education within the National Education Policy 2020 (NEP 2020), with a focus on its influence on holistic learning. Utilizing a mixed-methods approach, the study combines quantitative survey analysis and qualitative insights from open-ended questions. Quantitative results indicate a positive reception among participants, manifesting in satisfaction and a perceived alignment with NEP 2020 goals. Challenges such as resource constraints and social stigma have been identified as hindrances to effective implementation. Qualitatively, stakeholders emphasize vocational education's positive effects on students' holistic development, innovative strategies fostering practical skills, and successful collaborations with industries. The paper concludes with recommendations for ongoing improvement, acknowledging the dynamic nature of vocational education. In its entirety, this research provides a nuanced and thorough perspective on vocational education, presenting valuable insights for policymakers, educators, and industry stakeholders. By addressing challenges and leveraging successful initiatives, the study contributes to the ongoing dialogue on the integration of vocational education within NEP 2020, aiming to enhance its effectiveness and contribute to the evolution of a more resilient and responsive educational framework.
Purpose: The study aims to develop an in-depth understanding of the urban tourism employees' experiences during the recent pandemic in India. It aims to investigate the initiatives by HR to mitigate the adverse impact of the pandemic and also explore the recent HR trends in the tourism industry of the new world order, which have a positive impact on the employee's experiences. Design/methodology/approach: Multi-study approach was used where qualitative analysis using semi-structured interviews were conducted. Study 1 was done after the second wave of the recent pandemic while Study 2 was conducted after a gap of one year with the professionals working in the tourism industry. The transcripts were analysed using manual coding and NVivo software. Findings:The findings revealed only negative sentiments harboured by tourism employees during the recent crisis but a bent towards positive was observed after the new initiatives taken by the HR. The thematic analysis for positive and negative experiences have been indicated by themes like abandoned, and empathetic approaches from co-workers, stress, job insecurity, burnout, fear of uncertainty, work-life conflict, reduced compensation, limited stress relief options, and emotional imbalance. The themes for recent trends that have a positively impact on the employees working in the tourism industry have been mentioned in the study. Originality/value :This study attempts to bridge a prominent gap in the literature by providing a holistic understanding of all aspects of the pandemic and its impact on the employees working in the urban tourism industry and proposes strategic policy interventions required for developing a resilient tourism sector in the coming years.
The article primarily pertains to Maternity and Paternity Leave in India that is currently being availed by the employees working in government organizations. Leaves that are granted during Maternity period are formally passed by Government of India through legislation. These are namely: Maternity Benefit Act,1961; Maternity Benefit Amendment Act, 2017; and other legislations in India pertaining to maternity benefits in one capacity or another. Article 42,43 of the Constitution; The Employees State Insurance Act,1948; The Factories Act,1948; The Contract Labour (Regulation and Abolition) Act, 1970; All India Services Rules (Leave) Rules, 1955; and Central Civil Services (Leave) Rules,1972 all cater to maternity benefits. Maternity benefit provisions have also been allowed and approved for adoptive and commissioning mothers. As observed in a notable judgement even the Supreme Court of India has levelled Leaves as Fundamental Rights afforded to female workers. The Government of India does not provide any Paternity Leaves to its male employees. All India Services Leave Rules, 1955, and Central Civil Services Leave Rules, 1972, Department of Personnel and Training, Government of India, are some of the relevant rules that provide Paternity leaves of maximum fifteen days to the male employees. Benefits of maternity leaves for women lead to social stability and economic growth. Possible reforms with the increase in duration of the maternity and paid paternity leaves the government has to be mindful of inculcating shared parental responsibility amongst the employers and the society. On account of conscious of cultural shift in the workplaces willingness to grant paternity leave for private sector organizations is also suggested in the article. Benefits and possible reforms are suggested. Notable judgements in support of paid paternity leaves are mentioned.
Purpose: Stylistics is the study of styles in spoken and written languages. It is used to explore how language is used and how the author affects the meaning of the text. Hedges are important features of stylistics because they create a literary impact and convey deeper meaning to the reader. These are words or phrases used by writers to add ambiguity or uncertainty to literature or conversations, thereby representing probable fact, indecision, or caution. Hedges are used to reduce the effect of bragging and soften the impact of utterance with politeness, making them markers of uncertainty or etiquette in language usage. The use of linguistic hedges, like other linguistic constructions by male and female authors, may reflect certain traits or behaviors that mark their identity. Therefore, their usage may reflect gender-based disparities, cultural biases, and communicative inequalities in written academic discourse. This study examines how linguistic hedges are utilized by male and female authors in academic writing, particularly in management studies in India, and focuses on their potential impact on inclusivity, accessibility, and gender equity. Methodology: A mixed approach employing quantitative and qualitative is used for the analysis of a corpus text of 40 research articles (20 authored by males and 20 by females) of management studies in Indian context. The frequencies and patterns of hedging words used by male and female authors were examined using the AntConc tool and compared qualitatively. Significance of the study: Through this study the author contributes to ongoing efforts to address gender biases, promote inclusivity, and advocate for diversity and gender equity in language usage for academic writing. In addition, this study provides valuable insights into the diverse ways language is used, offering a better understanding of the nuances of gendered language use.
Purpose: Organic food is a sustainable, healthier alternative to normal food items. A positive inclination of consumers is observed around the globe towards these products, owing to the benefits it provides not only to human health but also to the environment. The present study is based on the extended version of Theory of Planned Behaviour. The study aims at measuring the mediating effect of Willingness To Pay a Premium on the relationship of Attitude, Subjective Norms, Perceived Behavioral Control and Environmental Concern with consumers' organic food Purchase Intention. Methodology: The study was conducted using a structured questionnaire framed on 5-point Likert Scale, ranging from Strongly Disagree to Strongly Agree. The respondents were asked to rate the items of the constructs adapted from the extant literature and provide their respective demographic information (age, gender, education, occupation and income category). The sample size of the study was calculated on the basis of formula proposed by Cochran (1963). The questionnaire was distributed physically and through google forms to more than 500 respondents. For the final analysis, data collected from 425 respondents of Uttarakhand was considered which was analysed using Structural Equation Modelling (SEM) with the help of Smart PLS 4 software. Findings: The findings revealed that consumers showed a positive intent toward organic food purchase. Purchase Intention was observed to be significantly influenced by Environmental Concern, Attitude and Willingness To Pay a premium. Further, Consumers' Willingness To Pay a premium significantly mediated the relationship of Perceived Behavioural Control and Subjective Norms with Purchase Intention that was insignificant when observed directly. Practical Implications: The study on the grounds of the findings, encourages consumers to increase the intake of organic food in their daily diet and also provides valuable suggestions to the policymakers and marketers of such products. Marketers and policymakers should work towards converting consumers' positive intent towards organic food into actual demand. This would help them to have an extensive understanding of consumer behaviour towards the subject focusing on increasing the production and promotion of such goods. Originality: The study is a genuine piece of research and will help to create awareness among consumers regarding the benefits of organic food products.
Purpose: Corporate social responsibility (CSR) holds particular importance today, both globally and in India, especially. This significant shift is driven by the evolving social goals pursued by informed consumers and investors, who adopt a long-term view, supported by advancements in data analysis and communication technology. Methodology:In this research, the responses was analysed following the gathering of data to reach conclusions and offer further recommendations. The methods employed for this analysis included exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modelling (SEM) to validate the proposed hypotheses. For the analysis of data, software applications such as Statistical Package for Social Sciences (SPSS) version 30.0.0 and SmartPLS were utilized Results:Where theoretical orientation evolves, we found both theoretical and practical conclusions. Market orientation and Community orientation greatly affect (Variable) Corporate Social Responsibility, Market orientation and Supply Chain Orientation significantly affect Firm Performance, and CSR Communication significantly impacts both (Variable) Corporate Social Responsibility and Firm performance. Firm performance is positively and significantly impacted by corporate social responsibility. Conversely, although having a favourable effect on (variable) corporate social responsibility and firm performance, the correlations between CSR Intent, CSR Management, and Industrial Standards are not statistically significant. Implications: Without a discussion of its application and managerial implications, any management study would be incomplete. This is because the subject's fundamental objective is efficiently plan, carry out, oversee, and manage a company's operations. Actually, one of the primary objectives of this study was to suggest or advocate CSR practices for large Indian corporations in light of their business performance. When hiring the CSR team members based on attributes like gender, work history, and managerial experience at large Indian enterprises, the company's human resources should be carefully considered.
Purpose: This case study is an attempt to analyse in depth the various dimensions behind the spectacular success of Chandrayaan-3 mission. The background of this mission was utilised for highlighting the learning that was used from the failure of Chandrayaan-2 mission. The implications of the success was discussed in detail. Library research method (George 2008) was used, secondary data was collected. Secondary data available in public domain, which was used for the study. The study highlights the impact on various dimensions like, psychological, sociological, political, economic etc.
To assess an organization's development and success, its management team and financial reports serve as the cornerstones. Thus, the goal of this research is to unveil and measure the impact of the key financial as well as management-oriented determinants on revenue, growth, and profitability of e-startups especially tech startups or Indian Unicorns. The relationship and level of significance between the variables have been examined using multivariate analysis. The data of total 109 Startup Unicorns have been gathered for the study. While startup talky, LinkedIn profiles, and other sources have been used to get information on the management team characteristics, financial data has been gathered from the Traxcn, Crunchbase, and Dealroom databases. The previous startup and management experiences of the Indian Unicorns founders have a substantial and positive influence on EBITDA growth, and the authors discover that "Team Completeness" has a significant and positive impact on the financial parameters.
Purpose: Workplace spirituality (WPS) has gained increasing attention for its potential impact on organizational outcomes, particularly in the educational sector. This study aims to investigate the influence of WPS on Employee Well-Being (EWB), with Job Satisfaction (JS) and Artificial & Emotional Intelligence (AI & EI) as mediators, focusing on educational institutions in the Delhi NCR region. A quantitative approach was employed, collecting data from a sample of 604 employees. SEM was performed using SmartPLS 4.0 to analyze both direct and indirect relationships between the variables. It was found that Workplace Spirituality significantly boosts Employee Well-Being, resulting in higher morale and reduced stress. It also positively impacts Job Satisfaction and AI & EI, which further enhance well-being. This leads to a motivated and emotionally resilient workforce, promoting a healthier work environment. Both Job Satisfaction and AI & EI play a key role in strengthening the link between Workplace Spirituality and Employee Well-Being. The originality of this study lies in its unique exploration of the combined roles of WPS, AI & EI, and Employee Well-Being within an educational context, an area with limited prior research. The study adds value by using SmartPLS 4.0 to analyze the complex relationships between these factors, providing novel insights for improving employee well-being through workplace spirituality and emotional intelligence initiatives.
The present study is based on the research gap that lies in the dearth of studies specifically investigating the impact of parent's guidance and influence on students' course selection in colleges at Under Graduation (UG), Delhi University. While prior research from various countries has explored common factors such as affordability, college reputation, and familial or peer influence, no study has focused exclusively on parental influence on the choice of course of Delhi University students. This gap is crucial as Delhi University reputation and environment is very different in many aspects, however, similar studies have been conducted in Malaysia. Delhi is capital of India or it can be said as "Heart of India", city of development, population size, and multiculture nature suggest that despite sharing common factors, the reasons and causes may differ. Therefore, this exploratory study aims to discern and analyze the unique factors affecting students' course choices in Delhi University students.
