Marketing management is a very important concept in the business world. Marketing management depends on organizational design that is tailored to market needs, especially target markets, in terms of price, distribution from suppliers to customers, and service. However, there are factors that affect the quality of an institution, namely the image of the institution (image). The views, perceptions and assessments of the public towards an institution will also affect the sustainability of the institution. Thus, the purpose of this study is to analyze theories about the role of marketing management on the existence of the image of corporate institutions. The theory used in this study is qualitative research, which is research that does not use quantitative data or statistical measuring tools. In accordance with the object of this research, this type of research is a category of library research, which is a series of studies that use literature studies. The result of his research is that marketing management has a very significant role in shaping the image of the institution. The existence of an institution's image depends on how the corporate institution packages marketing and publicizes it to the public. That marketing management also has a function to shape the company's knowledge and image for the community. Therefore, the existence of the image of the corporate institution depends on how the strategy and management of the company itself.
This research aims to determine and analyze the influence of electronic word of mouth and social media marketing on purchasing decisions for small and medium enterprises (case study on Diyos Shoes Cleaning). This research is associative research and the type of data used is quantitative data. The population in this research is the unknown number of Diyos Shoes Cleaning customers in Medan City. The number of samples in this research was 170 customers. The sampling technique uses purposive sampling with the criteria of being 17 years of age and over, having social media, following the Diyos Shoes Cleaning social media account and domiciled in Medan City. The data analysis used is Multiple Linear Regression Analysis. The results of this research show that simultaneously electronic word of mouth and social media marketing have a significant influence on purchasing decisions for Diyos Shoes Cleaning services. Partially, electronic word of mouth and social media marketing have a positive and significant effect on purchasing decisions for Diyos Shoes Cleaning services.
This study aims to determine the effect of taxpayer awareness, public service accountability and tax sanctions on motor vehicle taxpayer compliance. The data used is primary data obtained by distributing questionnaires to motor vehicle taxpayers in SAMSAT Gorontalo City. The determination of samples in this study used the slovin formula so that the number of samples in this study amounted to 139. Data analysis in this study used SEM (Structural Equation Modeling) analysis with the help of the AMOS program. The results showed that 1) Taxpayer awareness has a significant effect on motor vehicle taxpayer compliance, 2) Public service accountability has an insignificant effect on motor vehicle taxpayer compliance, 3) Tax Sanctions have no significant effect on motor vehicle taxpayer compliance, 4) Taxpayer awareness, public service accountability, and tax sanctions simultaneously affect motor vehicle taxpayer compliance
The purpose of this study was to test simultaneously or partially the effect of Earning Per Share, Return On Equity and Gross Domestic Product on stock prices in the Consumer Goods sector companies listed on the Jakarta Islamic Index (JII) for the 2018-2020 period. This study uses quantitative research methods. This type of research is secondary data research. The sampling technique in this study uses the purposive sampling technique which is a sampling technique using certain considerations, where based on the selected sample there are 4 companies as samples, namely Indofood CBP Sukses Makmur Tbk., Indofood Sukses Makmur Tbk., Kalbe Farma Tbk. , and Unilever Indonesia Tbk. The data analysis method used is panel data regression analysis method. The results show that simultaneously EPS, ROE, and GDP have an effect on stock prices in the Consumer Goods sector companies listed on the Jakarta Islamic Index (JII) for the 2018-2020 period. While the results of the partial test (T test) show that partially only EPS has a significant positive effect on stock prices, then ROE has a significant negative effect on stock prices, while GDP has no effect on stock prices in consumer goods sector companies listed in Jakarta. Islamic Index (JII) for the period 2018-2020.
Globalization of management is a fact of life. Global management is the performance of management activities that cross national boundaries. Global management helps to solve problems that cannot be solved alone in international cooperation. The growth and development of multinational companies requires quality management. The complexity in handling companies across countries spurs the resources in it to continue to be creative and innovative. The method used in this study is descriptive analytics, by conducting a literature search related to performance management challenges in the context of multinational companies, with a conceptual approach and a historical approach. The results of this study show that management challenges always exist in building a multinational organization, performance management is needed in building a change mentality. To face performance challenges in miltnational organizations there are several steps or strategies that can anticipate them, including: Creating the availability of skilled personnel, Improving the company's ability to adopt and use progress, Building a more effective, efficient, and highly motivated team, which is able to improve the company's competitive position, Ensuring adequate human resources for expansion into new programs. Training, Increased productivity. Reduce employee turnover. Increased efficiency.
This study aims to analyze the factors that drive consumers to choose Shopee as a marketplace compared to other applications. The timeframe for this research was conducted from 2022-2023 with employees of PT. Telkom Semarang as an object. The sampling method used is non-probability sampling and accidental sampling, namely determining the sample based on natural or reflex factors. The final sample numbered 100 employees. Quantitative analysis using the structural equation modeling (SEM)-partial least squares path (PLS) method is used to test the data because it involves intervening variables. The results show that convenience has no effect on purchasing decisions, but convenience can influence trust. Meanwhile, trust is not able to be a good intervention between convenience and purchasing decisions. perceived risk has no effect on purchasing decisions, and perceived risk also has no effect on trust. Meanwhile, trust is not able to be a good intervention between perceived risk in purchasing decisions. Impulsive buying has no effect on purchasing decisions. However, impulsive buying affects trust. Meanwhile, trust can be a good intervention between impulsive buying and buying decisions. trust has a positive effect on buying decisions.
Indonesia's fisheries and marine resources have a very important role, but abundant marine resources are not matched by the better life of coastal communities. Limited access and loss of living assets are serious problems faced by poor people in coastal areas, thus affecting their livelihoods. This research was conducted in Masa District, Bireuen Regency from July to November 2022. Purposive determination of the location of the study considering that the sub-district is one of the areas with the highest number of fishing households in Bireuen Regency. The population of capture fishermen was 9,432 people, and the number of samples obtained was 120 fishermen. The sampling method uses accidental sampling techniques. The data in this study will be analyzed with the SEM (Structural Equation Modeling) Model. The purpose of this study is to analyze the factors that affect the level of sustainability of fishermen's lives in Masa District, Bireuen Regency, and analyze the relationship between vulnerability, life assets, strategies and the sustainability of fishermen's lives. Based on the results of the study, it was found that the factors that affect the sustainability of fishermen's lives are life strategies and ownership of living assets. The fourth relationship is that increased vulnerability positively affects fishermen's living assets, increasing the availability of living assets positively affects fishermen's life strategies. Increasing ownership of living assets positively affects the sustainability of fishermen's lives and increasing life strategies positively affects the sustainability of fishermen's lives.
The need for land use in Jakarta can be a factor causing the reduced function of infiltration and water flow, resulting in changes and problems in the drainage system. It is suspected that downstream areas such as Jakarta are unable to accommodate excess water, because there may be problems with the channels or drainage system. For this reason, it is necessary to plan a drainage system (drainage network) so that it can function optimally in accordance with Minimum Service Standards (SPM) to accommodate water flow discharge. which is normal, especially during the rainy season and there are high tides so that you don't experience inundation or flooding. This research aims to plan the construction of drainage that is optimal according to standards in Jakarta in order to raise public awareness of the importance of keeping the environment clean, not throwing garbage in the drainage canals and always keeping the drainage canals clean so that they can drain wastewater from settlements, rainwater and puddles smoothly.
The purpose of this study was to determine the effect of digital marketing and product quality on consumer satisfaction with purchasing decisions as a moderating variable on CV. Carlitos Maju Pratama. The population of this study are all consumers who have made purchases offline and online at CV. Carlitos Maju Pratama. The sample of this research is 236 respondents. Analysis of the data used in this study with the smart PLS method. The results of the study show: (1) Digital marketing has a positive and significant effect on consumer satisfaction (2) Product quality has a positive and significant effect on consumer satisfaction (3) Purchase decisions have a positive and significant effect on customer satisfaction (4) Moderation of purchasing decisions strengthens and is significant the influence of digital marketing on consumer satisfaction (5) Moderation of purchasing decisions strengthens and is significant for the effect of product quality and on consumer satisfaction.
This research aims to analyze about digital transformation driven by rapid technological advancements that have revolutionized the global business landscape in business management. With the digital transformation of the business world, of course, there are opportunities and challenges faced by companies, whether small, medium or upper scale companies. The research method used in this study is an analytical descriptive method using literature studies (Libaray Research) which is associated with the phenomena that occur. Les résultats de cette étude montrent que la transformation numérique qui peut ouvrir de nouvelles opportunités pour accroître l’efficacité, l’innovation et l’accès au marché dans l’industrie, avec la numérisation, affectera la gestion des entreprises. Il y a deux influences, à savoir les opportunités et les défis, tandis que les opportunités sont de faciliter l’accès rapide, les services, les marchés, de réduire les coûts de production et peuvent être largement connus. Le défi réside dans les installations, les politiques et les ressources humaines qui ne sont pas prêtes.
The goal of this study is to examine how pricing, brand recognition, and trustaffect consumers’ decisions to use KPR BTN. The analysis of multiple linearregressions was used in this study. The primary data used in this study camefrom respondents’ answers to questions they were asked. All KPR BTN usersmake up the sample for this study. The findings of this study show that price,brand awareness and buyer trust are all simultaneously significant variablesPurposive sampling was the technique ultilized in this study for sampling.The researcher's consideration that the information required can be collectedfrom one specific target group that is able to supply information for theresearch led to the selection of this technique. By distributing questionnairesto BTN KPR clients, primary data was directly collected for research. Whentwo or more independent variables are employed as predictor factors and theresearcher wants to forecast how the state (ups and downs) of the dependentvariable (criteria), multiple regression analysis is used (in addition tolowering their values). The findings of this study also indicated that variablessuch as price and brand awareness had a major impact on purchasingdecisions, whereas variables such as trust did not.
The purpose of the study is to obtain knowledge about the effect of sales growth and fixed asset intensity on tax avoidance and see the role of institutional ownership in strengthening or weakening the two independent variables on tax avoidance as the dependent variable in this study. The data used in this study is secondary data derived from the financial statements of manufacturing companies listed on the Indonesia Stock Exchange (IDX) in 2018-2020. The method used in this study is a qualitative approach method, with samples in this study selected using the purposive sampling method. The results showed that institutional ownership was unable to weaken the effect of sales growth on tax avoidance, so the third hypothesis was rejected. In addition, institutional ownership is also unable to weaken the effect of fixed asset intensity on tax avoidance, so the fourth hypothesis is also rejected. Overall, the study concluded that sales growth did not have a significant effect on tax avoidance, while fixed asset intensity had a significant effect only on non-conforming tax. In addition, institutional ownership is unable to moderate the effect of sales growth and fixed asset intensity on tax avoidance. These findings provide an important understanding of the factors influencing tax avoidance practices in the context of sales growth, fixed asset intensity, and institutional ownership.
Transmission lines play an important role in the successful and stable operation and distribution of power grids both for power evacuation from power plants and as a link from one Substation to another. The construction of new transmission lines as a form of meeting high electricity needs in the current era of Globalization has many obstacles, both in terms of rejection from residents, expensive licensing arrangements, and very expensive investment costs. Reconductoring is one of the methods of increasing transmission capacity at minimum cost with an adequate level of quality and reliability. Reconductoring is the best solution today to increase conductor conducting capacity with the least investment and get maximum economic efficiency. However, considering that reconductoring is an addition of transmission capacity using old or existing lines and also requires tower replacement, so an outage with a long duration is needed which is feared to have an impact on system reliability. Therefore, the use of emergency towers is believed to be a solution to shorten the blackout time. Emergency towers are used as tools in reconductor work and tower replacement. A study was conducted by calculating the Cost Budget Plan (RAB) and schedule analysis using the Microsoft Project Application to determine the comparison of the duration of time needed to complete reconductoring work and tower replacement between using an emergency tower and without an emergency tower. From the time schedule made, it will be known which work method uses a shorter duration of time so that it can save or speed up the blackout time. This study is expected to produce a shorter schedule of reconductoring and tower replacement work using temporary/emergency towers and with a smaller RAB compared to Total Operating Costs so as to shorten the duration of the outage time at an efficient cost.
This study aims to analyze the relationship of faktor sosial economy with the partition of the KB pasi of the Bajo Tribe community, what factors cause the Bajo Tribe to still survive together in several heads of families in one house in Jaya Bakti Village. The sample determination method uses purposive sampling. snowball sampling. The statistical analysis method used is descriptive analysis followed by cross-tabulation analysis and Chi-Square. The results showed that the average education of this study sample was mostly (67,3,1%) educated in elementary school. From the income aspect of 74 respondents, 35 respondents or 47.4% belonged to the poor group. Most of the research samples worked as fishermen.There was a relationship between income and the use of contraceptives for married couples in research in the Bajo Tribe.
This study aims to examine the Mediation of Organizational CitizenshipBehavior the Effect of Organizational Commitment on Work Performance ofEmployees in Bawen District, Semarang Regency. The population of thisresearch is employees in Bawen District. Where the sample that will be usedas respondents in this study is Bawen District Employees with a total of 31respondents. The sampling technique is saturated sampling. The types of dataused are primary and secondary. Data collection methods are questionnairesand documentation. The analytical technique used is Path Analysis. Theresults of the calculation show that the indirect effect of OrganizationalCommitment on Work Performance through OCB is smaller than the directeffect of Organizational Commitment on Work Performance, so it canguarantee that OCB is not able to become a variable that mediatesOrganizational Commitment to Work Performance. This shows that thetendency of Organizational Commitment to work will not affect the OCB andfrom the OCB obtained, it will not affect the Work Performance applied bythe employees
The development of the number of MSMEs that continue to increase every year is not directly proportional to the contribution of the country's export value. One of the low contributions of export value is influenced by MSMEs which are still having difficulty starting market expansion abroad. The purpose of this study is to find out the strategy of MSMEs to be able to internationalize and be able to compete abroad. This study uses qualitative methods using a phenomenological approach. Qualitative data was obtained through in-depth interviews with 3 MSMEs in Central Java that have successfully exported. The results showed that various things can affect the three MSMEs, namely by overcoming export barriers, receiving leverage from the government, and having competitive advantages to be able to successfully export and survive in the international market.
Climate change or global warming has always been a hot topic of discussion and a global issue. Forests, as one of the largest carbon sinks, play a crucial role in addressing the problem of global warming. Forests have direct benefits that can be felt by humans, as well as indirect benefits that are not directly experienced by humans. One of the indirect benefits felt by humans is the absorption of CO2 and the production of O2. Taman Buru Masigit Kareumbi (TBMK) is a conservation area that plays an important role in the absorption of CO2 and the production of O2. Taman Buru Masigit Kareumbi does not have a buffer zone, which creates significant pressure on the area, especially social pressure. The significant pressure on the area has led to the emergence of the Forest Adoption program there. This program is aimed at the care and protection of forest areas through an adoption scheme. PT Bio Farma (Persero) actively participates in this program. The Forest Adoption plot of PT Bio Farma (Persero) has a carbon reserve of 134,095 tons, a CO2 absorption value of 418,464 tons/hectare/year, and an O2 production value of 358,033 tons/hectare/year. When evaluated, the Forest Adoption plot of PT Bio Farma (Persero) has a carbon absorption value of Rp. 28,318,422 (twenty-eight million three hundred eighteen thousand four hundred twenty-two Indonesian rupiah).
During the pandemic, there was a change in people's behavior in shopping, where online shopping experienced a significant increase, accompanied by an increase in cashless transactions. However, Islamic business ethics are often forgotten by some Muslim consumers and the ethics of making transactions. Therefore, this study aims to determine the influence of Islamic business ethics on the behavior of using OVO in the community in Yogyakarta. This research is quantitative research using questionnaires as a data collection method. Furthermore, angket was developed using a continuous rating scale and distributed online using the form to 275 selected respondents using purposive sample techniques and analyzed using PLS-SEM. This research found that performance expectations, business expectations, facilitating conditions, hedonic motivation, and price did not affect the interest of the people of Yogyakarta in using OVO. Meanwhile, Islamic business ethics, social influences, and habits have a positive influence on the interest of the people of Yogyakarta in the use of OVO.
This study examines the impact of leadership, Organizational Citizenship Behavior (OCB), and organizational lifestyle on overall employee performance. The study was conducted in Bitung Metropolis at KPP Pratama Bitung, and a total of 103 employees of KPP Pratama Bitung were interviewed. Research Design, Data, and Methodology: The type of research conducted is explanatory research with a general sampling approach. Fact-gathering was done through a questionnaire using the Likert scale model processed with the Microsoft Excel 2019 software program and the SPSS 25 model. The validity test and the reliability test of the research tool used the SPSS correlation coefficient significance test and the significance test. Cronbach Alpha (A) SPSS Statistical Examination. Information analysis strategy with multiple regression evaluation. Findings: This study provides findings demonstrating that leadership, organizational citizenship behavior (OCB), and organizational lifestyle simultaneously positively impact employee performance, while leadership, organizational citizenship behavior (OCB), and organizational lifestyle partially positively impact worker performance. Conclusion: Implementation of the strategy or steps in this study is intended to guide and motivate an organization to successfully apply leadership, organizational civic behavior (OCB), and organizational culture to improve employee performance.
The largest market in the US for overseas visitors, who often stay longer and spend more, is New York City. Depending on past tourist behavior, there are two approaches that should be taken when promoting New York City (NYC) as a destination. When promoting a destination to tourists who have already been there before, the emphasis should be on updating them on new information and luring them back. The purpose of this study is to examine the effects of social media marketing initiatives, destination image, attitude, awareness, and perceived value on visit intention to New York City. The SEM-PLS approach was employed in this study's data analysis. 42 travelers who intended to visit New York City filled out a 1–5 scale questionnaire that was used to obtain the data. Ten theories pertaining to the 6 factors under investigation were put up. The study's findings indicate that Social Media Marketing Activity has no relationship with the Destination Image, Destination Attitude, Destination Awareness and Perseced Value variables. While the variables that have a relationship with Visit Intention New York City are Destination Awareness and Perceived Value. This study has consequences for giving tourists who want to visit New York City an overview and an explanation.
