The article explores effective management strategies for implementing flexible work models, focusing particularly on how to adapt staff to various forms of flexible employment. The aim of the study is to identify key features of personnel management within flexible work formats, taking into account the use of modern digital technologies. To achieve this goal, general scientific methods were applied, including critical literature analysis, synthesis, information generalization, and grouping. The research results made it possible to define the main advantages of flexible work models, such as ensuring a balance between professional and personal life; improving productivity; reducing stress levels; increasing employee motivation and engagement; and enabling a variety of work formats. These benefits are especially evident for employees working remotely, as flexible formats help them effectively combine personal and professional responsibilities. For businesses, such models lead to resource savings, enhanced operational efficiency, reduced risk of employee burnout, and improved workforce stability. The main types of flexible work schedules include: flexible working hours; compressed workweek; remote work; hybrid work; part-time employment; flexible shift planning; result-oriented work; flexible vacations and time off; seasonal and project-based work. All of these formats require modern management tools, such as Slack, Microsoft Teams, Asana, and Trello, which ensure visibility of tasks; Confluence and Google Workspace, which maintain consistent information flow; Google Docs, Miro, Notion, and ClickUp, which enable editing and collaborative work; GitHub, Confluence, and SharePoint, which offer change tracking and version control; and Miro, FigJam, Notion Labs, and Airtable, which support experimentation and the development of new ideas. The practical value of this research lies in its usefulness for managers planning to transition to flexible work models and seeking effective ways to enhance productivity through digital tools.
The purpose of the paper is to examine the role of environmental stewardship and climate diplomacy as strategic instruments of economic governance in the context of the growing fragmentation of the globalized world, with a particular focus on Asia’s contributions. The study aims to conceptualize how Asian economies integrate environmental responsibility and climate initiatives into foreign economic policy, regional cooperation, and global climate governance amid escalating geopolitical tensions, supply chain reconfiguration, and competing development models. Methodology. The research is based on a qualitative and comparative analytical framework that combines institutional analysis, policy review, and systemic comparison of key Asian actors, including China, Japan, South Korea, ASEAN member states, and India. The study applies elements of political economy, international environmental economics, and climate diplomacy analysis, supported by secondary data from international organizations, regional climate agreements, and national sustainability strategies. Results. The findings demonstrate that Asian countries increasingly use environmental stewardship and climate diplomacy not only as tools for addressing climate risks, but also as mechanisms for strengthening regional influence, securing access to green technologies, and mitigating the economic costs of global fragmentation. Asia’s contributions are characterized by a dual logic: on the one hand, pragmatic climate cooperation within regional frameworks, and on the other, strategic competition in green finance, renewable energy, and low-carbon industrial policy. This duality reflects the broader transformation of globalization into a more fragmented and geopolitically conditioned system. Practical implications. The results may be applied in the design of national and regional climate strategies, international economic policies, and diplomatic initiatives aimed at balancing environmental objectives with economic resilience. For policymakers and international institutions, the Asian experience offers transferable models of integrating climate diplomacy into economic development strategies under conditions of systemic uncertainty. Value. The paper provides an original analytical perspective by linking environmental stewardship and climate diplomacy with the phenomenon of economic fragmentation, highlighting Asia’s active and evolving role in reshaping global climate governance within a fractured global economic order.
The purpose of the paper is to examine the integration of augmented reality (AR) escape rooms as innovative neurocognitive training environments, synthesizing evidence from medical education, cognitive rehabilitation, and adaptive learning systems. Methodology. This study employs a comprehensive narrative literature review methodology, analyzing peer-reviewed publications from Web of Science, PubMed, Scopus, ERIC, and ScienceDirect databases spanning the period 2017–2025. The review synthesizes findings across four domains: VR and gamification in medical and nursing education; environment-integrated adaptive cognitive training systems; VR/AR applications in visuospatial neglect rehabilitation; and serious games for cognitive enhancement. Inclusion criteria encompass English-language empirical studies, design research, and systematic reviews addressing AR/VR escape rooms, gamification, or cognitive training in healthcare contexts. Results of the review showed that AR escape rooms demonstrate significant potential for neurocognitive training through enhanced clinical decision-making under time pressure, improved teamwork and collaboration, increased knowledge retention through engagement and motivation, and reduced stress in high-pressure scenarios. Key design elements identified include extrinsic motivation structures, direct and delayed feedback systems, environmental integration for ecological validity, and difficulty adaptation through fuzzy logic or machine learning. However, the evidence base remains emerging, with small sample sizes and pilot designs limiting generalizability. Practical implications. AR escape rooms are feasible and acceptable for neurocognitive training across medical education, stroke rehabilitation, and elderly cognitive maintenance. Implementation requires clear protocols, therapist training, adaptive difficulty settings, and performance tracking systems. Design must prioritize motivation, feedback, adaptability, and ecological validity. Value / originality. This synthesis provides a comprehensive overview of AR escape rooms as neurocognitive training environments across multiple application domains, identifying common design principles and evidence gaps. The findings inform researchers and practitioners seeking to develop or implement AR-ER interventions, while outlining future research directions including multicenter trials and cost-effectiveness analyses.
The purpose of this paper is to identify the industry-specific and geographic patterns that shape the adoption of Web 3.0 technologies among Fortune Global 500 companies. The study addresses a gap in the existing literature by shifting attention from isolated technological applications such as blockchain, decentralized finance, artificial intelligence, and immersive environments toward a broader comparative analysis of how large multinational corporations adopt Web 3.0 across sectors and countries. Methodology. The paper is based on an empirical classification of Fortune Global 500 companies for 2024 into adopters and non-adopters of Web 3.0 technologies. The dataset includes 500 firms and covers sector affiliation, country of origin, employee counts, selected financial indicators, company characteristics, and a binary indicator of adoption status. The analysis applies descriptive statistics, comparative analysis, and cross-tabulations using publicly available data from annual reports, strategic plans, press releases, marketing materials, news coverage, and business databases. Results. The findings show that Web 3.0 adoption is significant but uneven: 216 companies are identified as adopters, while 284 are classified as non-adopters, indicating that Web 3.0 remains in a transitional stage of corporate diffusion. Adoption is concentrated in digitally intensive sectors such as Information Technology Services, Computer Software, Entertainment, Apparel, and selected Health Care activities, whereas sectors such as Transportation and Logistics, Real Estate, Homebuilders, and Medical Products and Equipment demonstrate limited or no adoption in the dataset. Geographic differences are also substantial, with adoption present in 25 out of 35 countries represented in the sample, although the intensity of adoption varies across national contexts. The results confirm that Web 3.0 diffusion is shaped by the interaction of sectoral structure, strategic fit, and geographic environment rather than by a uniform technological trajectory. Practical implications. The paper suggests that managers should approach Web 3.0 as a strategic option whose relevance depends on alignment with the firm’s business model, customer value proposition, governance needs, and innovation capabilities. Value/originality. The originality of the study lies in its cross-sectoral and cross-national perspective on Web 3.0 adoption among the world’s largest corporations, offering a more nuanced understanding of digital transformation in the Web 3.0 era and demonstrating that adoption is patterned, selective, and contingent rather than universal.
The article is devoted to the study of the processes of brand creation and development in the confectionery industry with an emphasis on the emotional, visual and strategic aspects of modern branding. The purpose of the study is to clarify the features of brand formation in the confectionery sector, taking into account theoretical approaches, the emotional component and modern brand practices. In the course of the scientific study, general scientific methods of cognition were used: analysis, synthesis, comparison, generalization, induction, deduction, systemic approach. The results of the study show that in the conditions of current theoretical approaches to branding, archetypal models are of leading importance, providing a deep emotional and symbolic connection between the brand and the consumer. The use of archetypes based on the Jungian concept of the collective unconscious allows brands in the confectionery industry to form recognizable emotionally charged images – such archetypes as the Lover, Creator, Hero or Rebel. These images are actively transmitted through elements of visual identity, advertising messages and packaging design. Thus, the brand manages to endow an ordinary confectionery product for example, a candy with aesthetic and emotional value, turning it into a carrier of cultural identity. The study also proves that a brand in the confectionery sector performs the functions not only of product differentiation in the market, but also of creating trust, emotional attachment and loyalty. In the modern competitive environment, brand identity is considered a strategic asset that contributes to the formation of a community of consumers and the establishment of sustainable communication with them. A key role in this process is played by the brand promise, which, being integrated into the communication, visual and textual components of the brand, forms expectations and satisfaction in the consumer, influencing repeat purchases. The practical significance of the study lies in the possibility of using its results to create effective brands in the confectionery sector, taking into account emotional, visual and strategic aspects.
