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    Jurnal Administrasi Bisnis

    Jurnal Administrasi Bisnis

    JournalISSN 2252-3294eISSN 2548-4923

    年发文量

    研究主题

    论文(2278)

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    1Evaluation of the Health Education Program at the Ballaparang Public Health Center, Rappocini District Makassar City
    Rahmi,Muhammad Yunus, Henni Zainal

    The purpose of this study was to determine the objectives of the Health education program, the success of the education program, and increase public knowledge regarding health issues through the education program at the Ballaparang Community Health Center. At the Ballaparang Community Health Center, online health education has been running for one year since 2024. The location of this research was at the Ballaparang Community Health Center, Rappocini District, Makassar City, taking into account that the Ballaparang Community Health Center has been conducting health education. The method used in this study is a qualitative method, meaning that the data collected are not in the form of numbers, but rather the data comes from the results of interviews, field notes, and documentation. The results of the research conducted at the Community Health Center are that the objectives of implementing the health education program at the Ballaparang Community Health Center have been quite achieved, seen from the community response to educational stories and the number of people who have watched health education material videos on the Community Health Center's social media. The health education program at the Community Health Center has also been quite successful, just as the program's objectives have been. This success has also had good results seen from the community who have participated in watching educational videos via the queue TV at the Ballaparang Community Health Center. Through the health education program at the Community Health Center, it has also provided additional knowledge to the community around the Ballaparang Community Health Center's work area, where the community has gained additional knowledge regarding diseases such as dengue fever, low blood pressure, and other diseases by watching health education videos at the Ballaparang Community Health Center both through social media and via the Community Health Center queue TV.

    2026
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    2THE IMPACT OF ATTITUDES ON THE INTENTION TO USE ARTIFICIAL INTELLIGENCE TECHNOLOGY IN HEALTHCARE SERVICES
    Maria Arifani, Yoke Pribadi,Angela Caroline, Triningtyas Elisabeth Putri Gusti, Agus Gunawan

    This study explores how Artificial Intelligence (AI) is being adopted in workplace settings, with a focus on the healthcare sector. Guided by the Theory of Planned Behavior (TPB) and Theory of Reasoned Action (TRA), the research examines factors that shape employees' willingness to continue using AI. Insights from 112 survey respondents from across various sectors in Indonesia especially in health sector, measuring General Attitude towards AI (GAAIS) and Continuance Intention (CI) give results that indicate a positive attitude towards AI significantly affects employees’ intention to continue using AI, with perceived support and skills enhancing acceptance. Interviews with healthcare professionals reveal that positive attitudes, trust in AI, and support from peers significantly influence adoption. However, concerns about data privacy and algorithmic fairness remain key challenges. While AI demonstrates its potential to improve efficiency in both routine and complex tasks, successful integration requires human supervision and tailored training. Conclusively, companies are recommended to foster a supportive environment and provide training to reduce resistance and enhance AI integration for productivity and efficiency. By enhancing transparency, strengthening data protection, and fostering a supportive environment, organizations can ensure AI becomes a trusted partner in driving productivity and innovation.

    2026
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    3ANALYSIS AND DESIGN OF INFORMATION SYSTEMS AT KS-GROUP BANDUNG
    Allan, Theresia Gunawan

    Saat ini dalam dunia usaha baik level korporasi dan UMKM tidak dapat lepas dari perkembangan ilmu pengetahuan dan teknologi. Dengan memanfaatkan teknologi, perusahaan akan mendapatkan efisiensi dalam kegiatan usaha. Hampir semua kegiatan yang terjadi pada perusahaan pasti menggunakan komputer dan perangkat lunak di dalamnya. Adapun keuntungan dari penggunaan teknologi adalah tersedianya informasi yang berkualitas bagi perusahaan. Sistem informasi produksi, persediaan, pembelian, penjualan dan daftar barang produksi penting untuk diperhatikan karena kesalahan perhitungan dan input dapat mengakibatkan kerugian secara finansial dan waktu. Melihat pentingnya sistem pembelian, penjualan, pengiriman , produksi dan persediaan barang bagi perusahaan, maka penulis merancang program yang dapat menangani sistem informasi tersebut dengan harapan dapat mengurangi terjadinya kesalahan yang kerap terjadi pada KS-Group Bandung. Pada jurnal ini penulis merancang sebuah sistem informasi yang dapat menangani proses-proses operasional bisnis serta mempermudah penyimpanan data dan proses pembuatan laporan. Penulis menggunakan metode perancangan berorientasi objek yang meliputi use case diagram, scenario use case, activity diagram, class diagram, sequence diagram, component diagram, dan deployment diagram menggunakan StarUML, serta Netbeans 7.1 dan SQL Developer sebagai tools, Java sebagai bahasa pemrograman dan PhpMyAdmin sebagai database dalam pembuatan sistem informasi ini.

    2026
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    4Product Marketing Strategy in the Store Mulia Baruga Bantaeng Regency
    Selmiaty Rusly, Yusi Irensi Seppa, Syarifuddin, Muh Luthfi Siraj

    This study aims to determine the marketing strategy carried out at Toko mulia baruga Bantaeng Regency by explaining the marketing mix to increase sales turnover. The type of research used is qualitative descriptive, which is an analysis used to describe or solve problems systematically with the SWOT analysis method. To achieve the objectives of the study, data collection techniques were used, namely observation / observation, interviews and documentation with 7 information people from store owners, employees, and consumers. The validity of the data is checked using the source triangulation technique. Data analysis techniques use data collection, data condensation, data presentation and conclusions. The results showed that the strategy that can be applied by noble Baruga shop owners is a diversification strategy. By carrying out a diversification strategy, Toko mulia baruga can develop and improve products, distribution processes, prices and promotions for consumers. The supporting factors of Toko mulia baruga are that the goods sold are quite varied in their strategy, have good quality goods, store locations that are easily accessible, for customers outside the area can make direct purchases easily. While the inhibiting factors of Toko mulia baruga are not yet having branches, promotions that are not optimal, the problem of price differences that can only slightly reduce customers.Keywords: Strategy, marketing, SWOT Analysis

    2026
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    5The Effect of Motivation and Work Environment on Employee Job Satisfaction at Syekh Yusuf Regional General Hospital Gowa District
    Azmi Syauki Syarif,Haedar Akib, Andi Muhammad Rivai

    This study aims to examine the effect of motivation and work environment on employee job satisfaction at Syekh Yusuf Hospital, Gowa Regency. To achieve this goal, researchers use indicators to measure these variables. In the motivation variable, the indicators used are physiological needs, security needs, social needs, self-esteem needs and self-actualization needs. In the work environment variables, the indicators used are lighting/light in the workplace, temperature in the workplace, safety in the workplace and cleanliness. As for the job satisfaction variable, the indicators used are job, wages, promotions, supervisors and co-workers. In this research, the research method used is quantitative research, with data collection techniques carried out through observation, questionnaires and documentation. The sample used in this research was 87 respondents. Data obtained from research results were processed using data analysis and using the SPSS version 25 software program which consists of validity test, reality test, normality test, multiple linear regression analysis, and coefficient of determination. The results of this research indicate that motivation and work environment simultaneously have a significant influence on employee job satisfaction. Partially, motivation has a significant influence on employee job satisfaction, and the work environment partially has a significant influence on employee morale at Syekh Yusuf Hospital, Gowa Regency.

    2026
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    高被引作者

    作者引用发文
    Kholid Mawardi9560
    Andriani Kusumawati8636
    Sri Sulasmiyati7240
    Wehelmina Rumawas6212
    Arik Prasetya5714
    Sofia A. P. Sambul568
    Naili Farida534
    Johnny A. F Kalangi4714
    Tinneke M. Tumbel4614
    Yuniadi Mayowan462

    高产作者

    作者引用发文
    Kholid Mawardi9560
    Sri Sulasmiyati7240
    Andriani Kusumawati8636
    Edy Yulianto3225
    endang siti astuti3920
    Muhammad Saifi2320
    Zainul Arifin1517
    Liwaul Liwaul115
    Arik Prasetya5714
    Tinneke M. Tumbel4614

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