The increasingly widespread use of digital media has changed consumer behavior patterns in purchasing Muslim fashion products today. This is reflected in the role of electronic word of mouth (e-WOM) and viral marketing, which are now important strategies for companies in influencing the purchasing decisions of Generation Z consumers. Based on this, this study aims to analyze the influence of e-WOM and viral marketing on purchasing decisions of Muslim fashion products among Indonesian Generation Z consumers, with purchase intention as a mediating variable. The study involved 255 Generation Z respondents who were active on digital platforms, using a quantitative method with a Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach. The results showed that e-WOM and viral marketing had a significant positive effect on purchase intention, while purchase intention also had a significant positive effect on purchase decisions. Furthermore, purchase intention was proven to significantly mediate the influence of e-WOM and viral marketing on purchase decisions. These findings provide important insights for Muslim fashion industry players in designing digital marketing communication strategies that build credibility, emotional engagement, and social validation to encourage purchase intention and its realization among Generation Z consumers. Digital marketing strategies should focus on building trust through positive reviews, collaboration with influencers, and actively monitoring social media interactions to increase consumer loyalty.
The issue of ethnic inequality among immigrant communities in host countries often poses a challenge for diaspora entrepreneurs seeking to develop their businesses. The Indonesian Muslim diaspora in Japan also faces challenges in developing their halal businesses, as they must compete with local entrepreneurs, who have greater access to expansion opportunities. This study examines the strategies implemented by Sariraya enterprise , founded by the Indonesian Muslim diaspora, for developing and maintaining halal businesses in Japan as a country with a non-Muslim majority . Using a qualitative research approach including observation and in-depth interviews, this study explores how adaptation and social networks support the development and sustainability of Sariraya businesses. In-depth interviews were conducted with 20 respondents including the founder, staff of the Sariraya business network (Indonesian, Nepalese, and Vietnamese), and customers. Using Kloosterman’s mixed embeddedness framework, this study examines how two sides’ diaspora relations with both the homeland and the host land serve as a strategy for developing and maintaining their businesses. This study found that the strategy used by Sariraya, involves intercultural interactions not only among the Indonesian diaspora , the homeland community, and local Japanese society, but also across cross-border Muslim networks. Beyond Klooterman's idea that only connects the diaspora with the homeland and host land, Sariraya builds a network of Muslim communities, in addition to the local community. Sariraya’s product innovations take local tastes into account, and its marketing strategy involves Muslim networks, which is the key to Sariraya’s success in maintaining halal business in Japan.
This study aimed to identify the Islamic identity of takaful companies through the disclosure of Environmental, Social, and Governance (ESG) in five member countries of the Organization of Islamic Cooperation (OIC) (Saudi Arabia, Malaysia, the UAE, Indonesia, and Pakistan). The five objectives of maqashid shariah were adopted to reflect the ethical identity of Islamic financial institutions as an analytical framework for addressing gaps in sustainability reporting. A content analysis of sustainability reports published by takaful companies from 2022 to 2023, with a coding scheme and scale from 0 to 5, used to evaluate ESG disclosures based on the five dimensions of maqashid shariah analysis. Validity was ensured through a systematic analytical framework, while intercoder reliability was assessed using Krippendorff’s Alpha. Saudi Arabia reported the closest balance, followed by moderate disclosure practices in Malaysia and the UAE. Substantial increases supported by regulatory initiatives were observed in Indonesia, while low levels of reporting persisted in Pakistan due to structural constraints. This study provided a unique sustainable reporting framework at the core of ESG assessment through the local normalization of maqashid shariah. The cross-country comparison emphasized the role of dynamic regulatory environments in balancing disclosure practices with ESG reporting and providing important insights to strengthen shariah-balanced standards from a policy perspective. The present study introduces an original and replicable framework for sustainability reporting, traceable to maqashid shariah within an ESG assessment process. Understanding the contrast of cross-country disclosure practices suggests the effects of variances in the regulatory context.
This study examines why prevailing financing arrangements often fail to empower women micro-entrepreneurs, and develops a Zakat-based service architecture to address gaps in inclusion, capability conversion, and post-disbursement support. Guided by an abductive, design-science–oriented, and pragmatic stance, this study uses a multimethodology approach combining (i) diagnostic regressions based on a purposive survey of 302 unbanked women micro-entrepreneurs in Medan, (ii) interpretive triangulation through 10 semi-structured interviews, four reflective discussions, and institutional documents, and (iii) iterative artifact construction with plausibility checks through expert reviews in service systems and Islamic economics. The diagnostic results show that loan size is governed by rule-based eligibility criteria, namely repayment capacity, own capital, and collateral, while larger loans and higher operational spending do not systematically translate into sales growth. Complementary evidence also reveals substantial gaps in debt-management literacy. Drawing on Service-Dominant Logic, Service Systems Theory, behavioral finance, and Maqasid al-Shariah, this study develops the Zakat Service Platform for Women’s Empowerment, comprising five constructs: Access Equity, Effective Capital Use, Financial Capability, Relational Support, and Motivational Alignment. These are operationalized in the Zakat-Orchestrated Empowerment Platform (ZOEP) through Kijima’s 4C and a two-layer service system design that repositions amil as the platform orchestrators. This study proposes that Zakat institutions pilot ZOEP modules, including tiered verification, milestone-based disbursement, embedded capability tools, and mentoring loops, and evaluate the outcomes longitudinally while safeguarding justice, benefit, and dignity.
This study aims to examine the determinants of green sukuk (GS) issuance in the Organization of Islamic Cooperation (OIC) countries by analyzing the roles of foreign direct investment (FDI), sustainable development (SD), and governance quality (GQ) in strengthening sustainable green investments. This study employs a quantitative approach using pooled cross-section and moderated regression analysis. The population includes all GS issuers, totaling 424 across five OIC countries: Bangladesh, Indonesia, Malaysia, Nigeria, and Türkiye. The data were obtained from Thomson Reuters database and analyzed using STATA 17 software. Robustness tests using the Hubber-White technique were also conducted by the researchers to strengthen the research results for each model analysis, such as the time period of investment (short- or long-term issuance). The result highlights the significance of FDI and SD in enhancing GS issuance in OIC countries. Furthermore, GQ significantly enhances the impact of FDI on both GS and SD. The model remains consistent across country-level controls. Additionally, robustness tests have confirmed that the impact of FDI and SD on GS, moderated by GQ, is robust for both short- and long-term investments. The finding suggests that OIC countries can expand GS issuance by attracting more foreign investments and strengthening sustainable development policies, especially when supported by good governance practices. Future studies are encouraged to involve a larger number of countries, include additional determinants, and conduct comparative analysis between OIC and non-OIC countries to provide broader insights into green sukuk development.
