The aim of the article is to develop tools for implementing the educational function of the library, which contribute to adult education and realise the concept of “lifelong learning”. Research methods. This study is based on the use of socio-communicational, institutional, structural-functional, informational and comparative approaches, involving terminological and classification analysis. The scientific novelty of this study grounds on the analysis of the functions of the library as an integral syncretic complex with the educational function as the leading one. It is associated with the assimilation of valuable acquisitions and systematised knowledge, the formation of the individual’s worldview and the trajectory of its development. Main conclusions. It is established that the library, as a multifunctional social institution in the modern technologically oriented knowledge society, performs many functions. Education is an integral function of this syncretic complex. It is carried out via the interaction of the library with the educational system by creating conditions favourable for the self-education of the individual. It is noted that the library supports lifelong learning, as well as implements the principles of Ukraine’s state education policy and functions as an innovative communicative environment for acquiring formal, non-formal and informal education. It is mentioned that the library of the 21st century is a communicative platform that unites a person with the spiritual experience of the past, integrates the individual into the modern intellectual space, and orients towards responsible participation in creating the future. The library is an interactive educational space; it becomes an agent of change, not only by implementing innovative solutions, but also by generating them. A set of tools are developed to implement the educational function of the library and promote lifelong learning. Twelve instrumental resources for implementing the educational function of the library and increasing the productivity of the library in supporting lifelong learning are identified. It is emphasized that Ukrainian libraries are active implementers of the concept of “lifelong learning” and adherents of educational initiatives.
The aim of the article is to study components of a librarian’s image and to determine its influence on the effectiveness of communication with a youth audience in the context of digitalisation. Research methods. In preparing this research, general scientific and special research methods are applied, including a method of analysis and synthesis – to examine various scientific approaches in order to understand the components of the librarian’s image; a method of generalisation – to formulate conclusions regarding the influence of the librarian’s image on the effectiveness of communication with the youth audience; a systemic approach – to develop a holistic view of image as a multi-component phenomenon; a method of content analysis – to study practical examples of forming the professional image of librarians in the digital environment. Scientific novelty. The components of the modern image of the librarian as a communicator with the youth audience are defined, including professional competence with digital skills; communication culture; activity in the digital environment; creativity and innovative competence. Main conclusions. It is established that the transformation of the librarian’s image from a custodian of library collections to an active participant in educational and cultural processes, a mediator in the digital space and an organiser of interactive activities is a necessary condition for public libraries in order to adapt to the needs of the younger generation. It is emphasised that the effectiveness of communication by library professionals depends not only on their presence in the digital environment but also on the style of content presentation, openness to dialogue, and the ability to communicate with young people in a language they understand. It is concluded that a positive professional image of a librarian enhances young people’s trust in the library, increases their interest in library services, and encourages their participation in the educational and cultural projects of the library institution.
The aim of the article is to establish the state of digital profiling of the training content for specialists in the educational programme 029 “Information, Library and Archival Studies” under conditions of the transition to the new speciality B13 “Library, Information and Archival Studies” in domestic universities. Research methods. The study is conducted using a set of methods: comparative and statistical, content analysis, synchronous slices, grouping, generalisation, visualisation. A comparative study of digital profiling of learning content is carried out on the basis of the Bachelor’s and Master’s curricula approved at 5 universities in 2023–2024. The scientific novelty bases on establishing and grounding by a comparative empirical study the alignment of competencies with academic disciplines, the profiling of learning content at the Bachelor’s and Master’s degrees at 5 domestic universities. Main conclusions. The study of the digital profiling of the content of library and information science education in Ukrainian higher education institutions demonstrates their active position in the search for a relevant and demanded focus of educational work. The high content of information, computer and analytical disciplines in the curricula of domestic universities clearly shows the influence of digital technologies on the radical transformation of the humanitarian orientation of the implementation of the public functions of libraries, archives and management structures of the real sector of the economy. Applicants are able to meet information needs and provide relevant information using high-tech tools, including information technology, artificial intelligence and information innovations, which are an important factor in the successful adaptation of young professionals to real-world working conditions. The educational components of information and communication are extremely promising as a broad field of activity and a successful career path. This research demonstrates the choice of an innovative model for training specialists in library, information and archival science by domestic higher education institutions.
The aim of the article is to clarify the role of social media in promoting public libraries in Ukraine, as well as identify the characteristics of their appliance by library institutions in the context of digital transformations. Research methods. General scientific and special methods are used in writing this article. Content analysis is applied in order to study scientific works on social media in the library sphere. A method of analysis and synthesis is used to study the presence of public libraries on social networks. A comparative method allows to compare the experience of different library institutions in the use of social media. A method of generalisation is used to formulate conclusions about the effectiveness of social networks used by public libraries in Ukraine. The scientific novelty grounds on establishing relationships between the mission, tasks, target audience of the library, the specifics of the cultural environment in which it operates, and the peculiarities of its use of social media. Main conclusions. The topicality of this study is determined by digital transformations of librarianship, growing role of social media in communication with the public, necessity in library institutions in order to adapt to new models of interaction with users in conditions of war and constant socio-cultural changes. This article studies the peculiarities of social media use by public libraries in Ukraine as a tool for promotion in the context of the society’s digital transformations. It is established that social media allows libraries to expand their audience, build communication with users and form an emotional connection with them. Special attention is drawn to the need for libraries to be represented on various platforms, including Instagram, Facebook, TikTok, YouTube and Telegram, which allows communication strategies to be adapted to different audience segments. The experience of using Facebook, Instagram and YouTube by some of Ukrainian leading library institutions is examined, in particular the Lesya Ukrainka Public Library, the Lviv City Territorial Community Public Library “URBAN Library”, and the Public Library of the Lutsk City Territorial Community. Various approaches to the appliance of social media are identified, which are determined by the specifics of the mission, target audience, characteristics of the environment in which each library institution operates. Attention is focused on the need for public libraries to make more active use of interactive content.
The aim of the article is to identify and theoretically ground perspectives for applying video games as a brand storytelling tool for Ukrainian libraries, using the example of the “Shepit Korintsiv” (“Whisper of the Book Spines”) project. Research methods. This study applies methods of analysis, in particular critical analysis of empirical data and case study, induction and synthesis. The scientific novelty of this study lies in identifying theories that indicate the promise of using video games to promote the library brand, the necessity in expanding the classification of stories for brand storytelling, and the characteristics of perception and dissemination of such games by users and institutions in Ukraine, taking the example of the “Shepit Korintsiv” (“Whisper of the Book Spines”) project. Main conclusions. Based on the theories of narrative transportation, flow and elaboration likelihood model, the ability of video games to form emotional connections between a user and a library while increasing trust in its brand is substantiated. The practical case of the “Shepit Korintsiv” (“Whisper of the Book Spines”) project demonstrates the promise of using an interactive product with elements of corporate aesthetics in the digital communication strategy of a library institution, taking the example of the Lesya Ukrainka Public Library for adults in Kyiv. It is showed that video games, due to the specific ways in which information is presented to users, require certain expansion of the existing classification of brand storytelling stories. Attention to the project demonstrates the openness of modern Ukrainian institutions to interactive innovations such as video games. This research shows the effectiveness of video games as a part of library brand storytelling. However, the conducted analysis of page view statistics demonstrates that without promotion such projects risk improving the perception of the library brand mainly among audiences who already have an interest in libraries. So, video games can be a promising tool for library brand storytelling, but for greater effectiveness, the distribution of such projects beyond the library audience should be strategically planned.
