Rendahnya perilaku menabung pada Generasi Z masih menjadi permasalahan meskipun penggunaan layanan keuangan formal semakin meningkat. Penelitian ini mengkaji dampak pengetahuan keuangan, efikasi diri keuangan, dan inklusi keuangan terhadap perilaku menabung dengan kontrol diri sebagai variabel moderasi pada Generasi Z di Kabupaten Tangerang. Menggunakan metode kuantitatif yang bersifat asosiatif kausal, pengumpulan data dilaksanakan secara cross-sectional melalui pendistribusian kuesioner kepada 100 responden yang dipilih menggunakan pendekatan purposive sampling. Data diuji dan dianalisis memakai pendekatan Partial Least Squares-Structural Equation Modeling (PLS-SEM) melalui SmartPLS 4.0. Hasil riset memperoleh pengetahuan keuangan, efikasi diri keuangan, dan inklusi keuangan berpengaruh positif dan signifikan terhadap perilaku menabung. Kontrol diri memoderasi pengaruh ketiga variabel tersebut dengan memperlemah pengaruh pengetahuan keuangan, memperkuat efikasi diri keuangan dan inklusi keuangan terhadap perilaku menabung. Implikasi penelitian menekankan pentingnya peningkatan pengetahuan keuangan, penguatan efikasi diri keuangan, optimalisasi pemanfaatan layanan keuangan, serta pengembangan kontrol diri dalam mendorong perilaku menabung Generasi Z.
The increasingly intense competition among mobile coffee businesses highlights the need to understand the factors influencing consumers’ purchase decisions. This study aims to analyze the effects of accessibility, brand equity, and social media promotion on the purchase decisions of Metro Coffee consumers in Semarang City, while examining perceived value as a moderating variable. Using a purposive sampling technique, 100 consumers were selected as respondents, and a quantitative explanatory design was applied. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that accessibility and brand equity do not have a significant effect on purchase decisions. In contrast, perceived value and social media promotion show a significant and positive influence. Perceived value is not proven to moderate the effects of accessibility, brand equity, or social media promotion on purchase decisions. The novelty of this study lies in testing perceived value as a boundary condition in the relationship between marketing stimuli and purchase decisions within the context of mobile coffee businesses. The results suggest that perceived value functions more as a direct determinant than as a moderator. The research model explains 65.3% of the variation in purchase decisions.
Relationships with suppliers are often assumed to automatically improve business performance, yet for café SMEs with limited bargaining power, this assumption deserves closer examination. This study traces how supply chain capabilities bridge supplier integration and internal integration with operational performance, involving 200 café supply chain actors in the Special Region of Yogyakarta (DIY), each represented by one key informant, and draws on Dynamic Capabilities Theory as its conceptual foundation. Respondents were employees, managers, and owners directly involved in supply chain activities, selected through purposive sampling. The findings show that supplier integration on its own is not enough to drive operational performance directly; its influence only becomes apparent once channeled through the supply chain capabilities a café has built. Internal integration tells a different story, shaping operational performance both directly and by strengthening supply chain capabilities. Among the factors examined, supply chain capabilities emerge as the strongest driver of operational performance. These findings offer empirical evidence that, in small service businesses such as cafés, supply chain advantage depends less on closeness to suppliers and more on a firm's internal capacity to manage and adapt the resources it has available.
In the digital era, higher education institutions increasingly rely on social media, particularly Instagram, to engage prospective students in their recruitment process. The carousel feature on Instagram allows for more narrative and visual message delivery, making it a promising medium for digital storytelling and humour-based content strategies. This study examines how storytelling content combined with humor, compared with storytelling without humor, affects narrative engagement and interaction intention on a university Instagram account. Using a between-subject experimental design (1×2), 154 valid responses were collected from students of the Faculty of Economics and Business, Universitas Muhammadiyah Surabaya, who were randomly exposed to one of the two carousel stimuli. Data were analyzed using ANOVA and Hayes' PROCESS Macro (Model 4). The results show that storytelling content with humor produces significantly higher narrative engagement than storytelling without humor. Narrative Engagement, in turn, positively affects engagement intention and fully mediates the relationship between storytelling format and interaction intention, as the direct effect of storytelling format on interaction intention is not significant. These findings extend narrative transportation theory to the context of higher education social media marketing and offer practical implications for campus-content strategies.
Indonesia's men's skincare market has grown rapidly, encouraging brands such as Bromen to rely on influencer marketing to build consumer trust; however, prior studies remain inconsistent on how influencer credibility drives actual purchase behavior rather than purchase intention alone. This study aims to examine the influence of influencer trustworthiness, expertise, and attractiveness on purchase intention, and the effect of purchase intention on purchase behavior among consumers of Bromen men’s skincare products. Using a quantitative approach with purposive sampling, data were collected from 150 male respondents in Indonesia who had used Bromen products and analysed with Partial Least Squares-Structural Equation Modeling (PLS-SEM) via SmartPLS 4. Findings show that trustworthiness, expertise, and attractiveness have positive and significant effects on purchase intention, with attractiveness the most dominant dimension, followed by expertise and trustworthiness. Purchase intention also has a positive and significant effect on purchase behavior, although its explanatory power remains weak, indicating that intention alone does not fully translate into behavior. These findings confirm the relevance of Source Credibility Theory and the Theory of Planned Behavior in explaining consumer behavior toward Bromen products. Future research is recommended to incorporate additional variables beyond the proposed model for a more comprehensive explanation of purchase behavior.
