In the contemporary landscape, consumers are increasingly concerned about the environmental impact of consumption habits, which has fostered a growing preference for sustainable products. This study seeks to deepen understanding of how green advertising shapes consumer behaviour amid growing concerns about greenwashing. Drawing upon the Hierarchy of Effects (HOE) theory, this study examines the impact of green advertising receptivity on consumers’ green purchase intention, emphasizing the mediating roles of green brand image and brand trust, as well as the moderating role of perceived greenwashing. A survey of 282 Vietnamese green consumers was conducted using convenience sampling, and the data were analyzed using SmartPLS and partial least squares structural equation modelling (PLS-SEM). The results reveal that green advertising receptivity strengthens green brand image and brand trust, which subsequently elevates consumers’ green purchase intention. These two constructs also function as mediators in the relationship between green advertising receptivity and green purchase intention. In addition, perceived greenwashing moderates the relationship between green brand trust and green purchase intention but does not significantly moderate the relationship between green brand image and green purchase intention. This study contributes to the green marketing literature by offering a detailed understanding of the moderating role of perceived greenwashing in shaping green purchase behaviour. These insights provide practical implications for businesses to develop effective green marketing strategies, mitigate greenwashing risks, and strengthen consumer trust and brand image.
A digital twin is a virtual representation of physical objects that can provide real-time simulation of operating scenarios, aiming to provide insights that can facilitate decision-making. Although previous research has highlighted the potential of digital twins, organisations continue to face challenges in realising the benefits through effective implementation. Therefore, the main objective of this review was to identify and explore the factors that have been examined in the literature in relation to implementation and the realisation of benefits in various industries and application contexts. This systematic literature review used text mining analysis of 296 articles downloaded from the Scopus database as its starting point. The analysis identified fifteen literature clusters, which were organised into two groups, namely, the implementation and benefits, and the application of digital twins. The article provides a comprehensive review of each cluster, and, in turn, it puts forward a number of future research avenues.
This study examines innovative work behaviour through the lens of ethical culture, conceptualized as an eight-dimensional construct based on the Corporate Ethical Virtues (CEV) model. Adopting a quantitative approach, data were collected with a questionnaire administered to a sample of 647 employees from 123 small and medium-sized enterprises (SMEs) in Cameroon. The results of multiple linear regression analyses indicate that several dimensions of ethical culture significantly promote innovative work behaviour. Specifically, six dimensions exhibit a positive and statistically significant effect: ethical clarity, supervisor ethical congruence, ethical feasibility, ethical support, ethical transparency, and ethical discussability. In contrast, two dimensions "management ethical congruence" and "ethical sanctionability" do not show a significant effect on innovative work behaviour. The study offers relevant managerial implications for SME leaders seeking to foster innovative behaviours among their employees.
This editorial paper reflects on the research published in the International Journal of Business Science and Applied Management to celebrate its 20th anniversary and a new phase for the journal. We discuss the theoretical, methodological, and thematic approaches that depict the journal's contributions. Through this analysis, we identify six key research streams that have been most prominent in the journal's discourse: organisational behaviour and leadership, information systems management and adoption, customer service satisfaction, consumer behaviour, strategy, and supply chain and operations. As we reflect on these research themes, we emphasise how they will need to evolve in order to strengthen the impact of future research. In addition, we highlight the importance of ongoing transformations in the broader business environment, technological, economic, socio-cultural, and ecological shifts, and their relevance for setting the agenda for future submissions.
Innovation is a key catalyst for born global firms (BGs) to enter international markets. However, resource-constrained BGs face significant challenges in overcoming resource limitations during innovation and rapid internationalization. An open innovation ecosystem (OIE) offers a cost-effective approach, enabling firms to leverage external resources, foster innovation, and enhance their chances of successful international expansion. Therefore, grounded in Resource-based Theory, this study adopts a multiple case study approach and semi-structured interviews to explore the role of OIE in the internationalization of BGs. The study finds that the OIE serves four roles in the internationalization of BGs: resource synergy platform, innovation empowerment, international opportunities catalyst, and capabilities enhancer. The findings enhance the understanding of innovation strategies in the internationalization of BGs, clarify the role of OIE in supporting this process, and provide practical insights to guide decision-making for BGs entrepreneurs.
This paper follows the Design Science Research (DSR) approach to address the integration of sustainability into Project Portfolio Management (PPM). The current research identifies the key challenges in sustainable project management and how DSR methodology guides the iterative design, development, and evaluation of an artefact that integrates sustainability within the PPM context. The proposed Sustainable Project Portfolio Management (SPPM) framework builds on the Triple Bottom Line (TBL) sustainability principles, incorporating Project Materiality Assessments and data-driven decision-making tools to ensure that the three sustainability dimensions (economic, social, and environmental) are fully embedded in project selection and management processes. The research paper presents the design and development of the artefact, followed by its rigorous evaluation to assess effectiveness in achieving sustainability-driven project outcomes. The findings show that integrating sustainability within PPM through the SPPM framework provides a strategic alignment, better decision-making, and greater adherence to sustainability goals. The knowledge derived from this research, along with the identified limitations, is discussed, laying the groundwork for further refinement of the SPPM artefact. The paper outlines the contributions of the SPPM artefact to sustainable project management practices.
A great deal of research on consumer ethnocentrism has been undertaken in both developed and developing countries. However, there has been a paucity of research in India into the effect of consumer ethnocentrism on buying behaviour in relation to domestic items when domestic alternatives are available. As a result, this study was carried out to fill this information gap as well as to investigate the moderating influence of brand image and domestic product attributes to contribute to the existing literature. For this purpose, data was collected from 252 consumers and Smart PLS 4 was utilized to evaluate the hypothesis. The findings suggest that consumer ethnocentrism influences buying behaviour positively, and product attributes significantly moderate the relationship between consumer ethnocentrism and buying behaviour in relation to domestic products, while brand image does not affect this relationship. This study will provide useful insights for marketers as well as enhance scholarly understanding of Indian consumers' decision-making processes.
Scholars have highlighted the critical role of funding targets in determining the amount of funding acquired in equity crowdfunding campaigns. However, there is little equity crowdfunding research that incorporates funding targets as a focal variable of interest. Moreover, the findings in these limited studies have been equivocal, suggesting the need to look at moderators. This research aims to contribute to the equity crowdfunding literature by examining the value of funding targets on the amount of financing raised. Specifically, we investigate the impact of the number of entrepreneurs and the venture stage on the relationship between funding targets and the amount of funding raised in equity crowdfunding campaigns. We conducted a study involving 190 equity crowdfunding campaigns. Our analyses show that for early-stage ventures, a high funding target and an increased number of entrepreneurs collectively attracted the most funding in equity crowdfunding campaigns. By contrast, for late-stage ventures, a high funding target facilitated funding obtained in equity crowdfunding campaigns, with this impact being amplified as the number of entrepreneurs decreases. This research highlights the importance of considering the number of entrepreneurs and the venture stage when determining funding targets for equity crowdfunding campaigns to optimize campaign success.
Gamification has emerged as a potent strategy for boosting consumer engagement in marketing over recent years. This research synthesizes existing literature to pinpoint gaps and propose a future research agenda. A systematic literature review and bibliometric analysis of 43 Scopus-indexed articles from 2014 to 2024 revealed the evolution of gamification research, key theoretical frameworks, influential authors, highly cited works, and leading countries in the field. The findings highlight gamification's ability to transcend traditional marketing, fostering dynamic consumer interactions in digital environments. The study organizes the literature by theory, context, characteristics, and methodology, identifying underexplored areas such as cross-cultural applications and advanced analytics. This work provides business and management scholars with a comprehensive overview of gamification's role, offering actionable insights for marketers to enhance engagement strategies. It also sets a clear research agenda to guide future studies in addressing untapped areas and refining existing models, advancing the field of gamification in marketing.
The modern working environment stimulates building collaboration and psychological-oriented management for fruitful knowledge sharing practices, which calls for organization leaders to influence their followersâ behaviour to consistently share their knowledge and skills. The purpose of this study was to examine the moderating role of leader-follower psychological distance on the effects of the transformational behaviours of leaders on knowledge sharing. Data were gathered from employees working in higher education institutions and 253 responses were used for analysis. The findings provided empirical evidence that leaders with transformational behaviour had a less significant effect directly on the knowledge sharing behaviour of followers, while they were more successful when the level of perceived differences of power distance and social distance by employees was low. Results of the study contribute to understanding the significant moderating role of psychological distance in the effects of transformational leaders on the knowledge sharing behaviour of followers. Practically, the findings suggested that when transformational leaders demonstrate psychological-focused management, followers will feel valued and share their knowledge and skills.
The utilization of data presents significant opportunities for enhancing business models and generating value. Consequently, the integration of data into value creation processes has given rise to the emergence of data-driven business models. This study aims to delineate and introduce diverse classes of data-driven business models. Leveraging the conceptual frameworks of data value networks and ecosystem players, we propose a theoretical foundation for understanding data-driven business models. The synthesis of these frameworks elucidates a spectrum of activities within the value network and underscores the diverse roles of stakeholders in extracting value from data. Employing thematic analysis, we synthesized insights from case studies and empirical articles to develop profiles for nine distinct data-driven business models. Furthermore, thematic analysis was employed to analyze empirical studies, facilitating detailed descriptions of each model. Utilizing the i* ontology, we modelled the nine identified business models, providing a structured taxonomy for classification. Additionally, we conducted a comparative analysis of our proposed taxonomy with existing research, thereby validating its robustness and relevance. Real-world evidence was also leveraged to further validate the applicability and efficacy of various data-driven business models.
Underpinned by Social Cognitive Theory, this study explores how organizational career management (OCM) practices and proactive personality interact to influence organizational citizenship behaviour (OCB) among civil servants in the Malaysian Public Service. By examining both formal and informal OCM practices, the study aims to enhance understanding of the differential impacts these practices have on OCB directed towards the organization (OCBO) and individuals (OCBI). Data were collected from 603 civil servants in Malaysia using a purposive sampling technique and analysed using Structural Equation Modelling (SEM). The results indicate that both formal and informal OCM practices positively affect OCBO. Notably, a proactive personality was found to weaken the positive relationship between formal OCM practices and OCBO, while strengthening the relationship between informal OCM practices and both OCBO and OCBI. This study supports Social Cognitive Theory (SCT), highlighting the importance of organizational and individual factors in eliciting OCB. The findings suggest that less proactive civil service officers benefit more from formal career support, whereas highly proactive individuals respond better to informal career support. Specifically, formal OCM practices should be emphasized for employees with low proactive personalities but informal practices for highly proactive personalities.
Incumbent firms use corporate venture capital (CVC) as an interorganizational learning mechanism to get access to new technologies or to study and enter foreign markets. When companies adapt their product portfolios or expand their business activities geographically, strategic change takes place. Nonetheless, research still lacks an understanding of CVC's impact on both dimensions of strategic change. Building on learning theory, we examine the impact of CVC activity on product portfolio change and geographic change using a sample of 1,458 CVC units and 6,751 transactions. Our study empirically shows that technology-related CVC investments lead to subsequent product portfolio adjustments, while investments in foreign start-ups drive geographic change. Our paper also finds that these positive change effects diminish with increasing industry and cultural distance, as higher investment uncertainty and risk arise from identifying (excessively) heterogeneous knowledge. Thus, increasing distance reduces the effectiveness of interorganizational learning and impedes strategic change. However, our paper confirms that CVC represents an effective catalyst for knowledge acquisition and related strategic change, offering practical insights for firms seeking to leverage CVC as a low-cost mechanism for product and geographic diversification.
Due to risks in the supply chain and the need for sustainability, among other things, concepts of de-internationalization are increasingly being considered, while at the same time the potential of growing markets motivates MNEs to continue investing in international operations despite the often large distances involved. This can lead to paradoxical tensions in companies between motives for scaling back and expanding the international footprint, particularly in the capital-intensive automotive industry. To mediate these tensions in the sense of paradox theory from a âboth-andâ approach, a link is made to transaction ecosystems based on digital platforms that enable the exchange of complementary resources across national borders with reduced transaction costs. Hypotheses are theoretically derived and then empirically tested using structural equation modeling in a quantitative study of 286 internationally active automotive companies. Although the results of the study confirm the suitability of such digital platforms for mitigating paradoxical tensions in international business, they also show that the performance impact of these ecosystems for companies is still low and needs to be further improved through the optimized use of various platform effects.
Traditional, predominantly print-based, media companies with a local or regional focus have been struggling for years with the consequences of increasing digitalization and the associated rise of social media offerings. For traditional media, this means fewer readers, less circulation, decreasing advertising revenue in the context of the advertising circulation spiral and further concentration processes in the industry. Current research clearly indicates that participatory forms of content creation can provide the urgently needed basis for necessary business model innovation in journalism due to their potential to further expand the limited scope of journalistic offerings provided by conventional media and thus contribute to the future viability of local media offerings. However, users themselves are usually not given the opportunity to become communicators in their local environment. A key question arising is what is necessary to successfully and sustainably implement participatory communication offerings in the media industry? This article aims to identify factors influencing the willingness to participate in (local) news applications. For this purpose, we interviewed people who have been awarded for their voluntary commitment in their local environment. The objective is to find out what motivates these people with high intrinsic motivation to participate. The results show that a network character, non-monetary reward systems and the possibility of recruiting further members (in this case users) can serve as motivating factors for active participation in (local) news applications. The article also highlights the interplay between volunteering and participatory journalism, which offers plenty of potential, especially on a digital level.
By integrating the Theory of Interactive Media Effects (TIME) and flow theory, this research investigates the influence of haptic imagery on users' experiences and behavioural intentions within the context of Social Commerce Applications (SCAs). This research delves into the mediating role of immersion and the intricate serial mediation dynamics involving immersion and social media fatigue, elucidating their role in the link between haptic imagery and users' continuance intention. A purposive sampling technique was employed to gather data from 410 users of SCAs in Malaysia via offline and online data collection methods. The collected data underwent analyses using partial least squares-structural equation modelling (PLS-SEM). The findings revealed that haptic imagery was positively associated with immersion, negatively associated with social media fatigue, and positively associated with continuance intention among users of SCAs. Immersion emerges as a crucial mediator, sequentially linking haptic imagery to social media fatigue and subsequently to continuance intention. The study pioneers research into the influence of haptic imagery in the context of SCAs, contributing to the underexplored research gaps in social commerce continuance literature. The study unravels the intricate relationships between haptic imagery, user experiences, and behavioural intentions, shedding light on the serial mediation mechanisms in shaping users' continuance intention. This pioneering approach facilitates a novel understanding of technology-mediated user behaviour.
This research aims to examine the effect of the characteristics of live streaming on consumers' impulsive buying behaviour. The study adopts the stimulus-organism-response theory (S-O-R), as a theoretical framework. The study used a self-administered questionnaire for data collection. The respondents were 291 viewers who had of in watching live streaming. The data was analyzed using the partial least squares structural equation model (PLS-SEM) technique with SmartPLS software. The results show that social presence and entertainment positively affect consumers' flow experience and trust, while personalization only affects trust but not flow experience; both flow experience and trust have positive effects on impulsive purchase and play a mediating role on the relationships between social presence, entertainment, and impulsive buying behaviour. The findings of this study extend existing theoretical research on live streaming commerce and provide some practical implications for streamers and e-retailers.
Employees use impression tactics to create a specific self-image in the workplace, consciously or unconsciously. Such tactics have been classified into positive and negative tactics, with the former including self-promotion, ingratiation, and exemplification, and the latter including intimidation and supplication. Positive tactics generally lead to favorable outcomes, for instance, high-performance ratings, while negative tactics lead to the opposite. However, categorizing impression management tactics into positive and negative may not be entirely accurate, and our research findings challenge this traditional classification. An online self-report measure survey was implemented, involving 313 employees working in government and private organizations in Bengkulu, Indonesia. Hypothesis testing using Hierarchical Regression Analysis revealed that impression management tactics strongly affect contextual performance, followed by task and adaptive performance. In particular, our research findings indicate that self-promotion tactics hurt adaptive performance, while ingratiation tactics positively affect task, adaptive, and contextual performance. Exemplification tactics positively affect task performance and contextual performance, while intimidation tactics negatively affect task, adaptive, and contextual performance. Supplication tactics, on the other hand, negatively affect task performance and contextual performance but positively impact adaptive performance.
The main focus of the study was two-fold: 1) identifying the most important online convenience factors that financial institutions should prioritize to encourage consumers to adopt mobile banking, and 2) understanding how the role of these factors differs within the context of developing countries. This presents a distinctive perspective on mobile banking in developing countries whose customers have limited knowledge of mobile banking functionality compared to those in developed economies. The study involved 274 participants from Uganda. The results reveal that convenience in terms of access, transactions, and possession/post-possession significantly and positively impacts consumers' intentions to adopt mobile banking. It was also found that customers' intentions to adopt mobile banking play a crucial role in driving adoption and usage. However, convenience factors related to search and evaluation were not found to significantly impact consumer intent to adopt mobile banking. Overall, this study provides valuable insights for financial managers in developing economies and contributes to the existing body of banking literature.
The COVID-19 pandemic has had a transformative impact on social and economic value, as well as the role of mediating technology and regulation driving participation in the sharing economy. Considering the consequences that such transformations entail, in this paper, we provide a multi-stakeholder perspective of the pandemic's impact on sharing economy enablers and drivers, and the resulting short and long-term implications for customers, providers, platform companies, and policymakers. Through the amalgamation and exploration of these multiple perspectives, we then present a roadmap of the key research themes, considerations, and policy gaps, supplemented with insights contributing toward the vision for a sustainable sharing economy. The comprehensive overview provided in this paper offers multiple avenues for future research across social, economic, technological, and regulatory domains.
