Interdisciplinary patient-centric collaboration extends beyond the boundaries of hospital walls to include industry partners. Point-of-care clinicians utilizing patient-monitoring technology routin...
This study investigates current opinions about hospital advertising and compares them to the attitudes expressed 25 years ago. It replicates a survey done in 1985, using the same questionnaire and population to compare responses longitudinally. The study indicates some changes in the public's opinions of hospital advertising. Although the image of hospitals remains positive, most of the 2010 respondents' opinions were rather mixed regarding whether it is proper for hospitals to advertise. The study also confirmed that the quality of service and reputation of hospitals remain more important to the public than price.
The years 2007 to March 2009 set in motion a severe economic global downturn. The pharmaceutical sector suffered less than other sectors. As global economies started to rise from the depths of the severe recession, some pharmaceutical firms outperformed their peers. This report analyzes the performance of the 22 top (by sales revenue) publicly traded drug firms over six metrics. The report concludes with an assessment of why certain pharmaceutical firms outperformed their peers over the time period: 2009–2014.
This study investigated the impact of public relations on the pharmaceutical industry by analysing Living Like You campaign by Novartis. In addition, interviews with public relations professionals working in healthcare have been conducted to investigate how they understand public relations and how public relations can be utilised for further improvement of the healthcare practice. The results show that Living Like You was a successful public relations campaign and that there is a need for more use of public relations in healthcare, and pharmaceutical industry in general.
The medical device market is one of the most attractive and profitable areas in the global economy. Since China opened its doors to the world, it has attracted increasing amounts of foreign investment. The Chinese medical device market is currently one of the most promising and fastest growing markets, which is the second largest market in the world with 200 billion yuan (RMB) total sales in 2013. This paper illustrates the geographical distribution of the Chinese medical device industry, combined with the location quotient (LQ) assessment, to reveal the medical device industry’s professional level and degree of concentration in each province, providing guidance for investors who are interested in medical device investment in China. The LQ and market share (MS) matrix reveals that the best investment regions in China are Bohai Economic Rim, Yangtze River Delta and Pearl River Delta Economic Zones.
