The contemporary media landscape is characterized by sensational short videos. While prior research examines the effects of individual multimodal features, the collective impact of multimodal features on viewer engagement with short videos remains unknown. Grounded in the theoretical framework of Message Sensation Value (MSV), this study develops and tests a computational model of MSV with multimodal feature analysis and human evaluation of 1,200 short videos. This model that predicts sensory and behavioral engagement was further validated across two unseen datasets from three short video platforms (combined N = 14,492). While MSV is positively associated with sensory engagement, it shows an inverted U-shaped relationship with behavioral engagement: Higher MSV elicits stronger sensory stimulation, but moderate MSV optimizes behavioral engagement. This research advances the theoretical understanding of short video engagement and introduces a robust computational tool for short video research.
News sharing on digital platforms shapes the digital spaces millions of users navigate. Trace data from these platforms also enables researchers to study online news circulation. In this context, research on the types of news shared by users of differential political leaning has received considerable attention. We argue that most existing approaches (i) rely on an overly simplified measurement of political leaning, (ii) consider only the outlet level in their analyses, and/or (iii) study news circulation among partisans by making ex-ante distinctions between partisan and non-partisan news. In this methodological contribution, we introduce a research pipeline that allows a systematic mapping of news sharing both with respect to source and content. As a proof of concept, we demonstrate insights that otherwise remain unnoticed: Diversification of news sharing along the second political dimension; topic-dependent sharing of outlets; some outlets catering different items to different audiences.
The proliferation of fake news in the digital age has raised critical concerns, particularly regarding its impact on societal trust and democratic processes. Diverging from conventional agent-based simulation approaches, this work introduces an innovative approach by employing a large language model (LLM)-driven multi-agent simulation to replicate complex interactions within information ecosystems. We investigate key factors that facilitate news propagation, such as agent personalities and network structures, while also evaluating strategies to combat misinformation. Through simulations across varying network structures, we demonstrate the potential of LLM-based agents in modeling the dynamics of misinformation spread, validating the influence of agent traits on the diffusion process. Our findings emphasize the advantages of LLM-based simulations over traditional techniques, as they uncover underlying causes of information spread – such as agents promoting discussions – beyond the predefined rules typically employed in existing agent-based models. Additionally, we evaluate three countermeasure strategies, discovering that brute-force blocking influential agents in the network or announcing news accuracy can effectively mitigate misinformation. However, their effectiveness is influenced by the network structure, highlighting the importance of considering network structure in the development of future misinformation countermeasures.
