Purpose This research extends the theory of planned behavior (TPB) to examine how perceived environmental responsibility (PER) serves as a moral antecedent and how sustainability in higher education institutions (SHEI) functions as an institutional driver in shaping students' green purchase intention (GPI). Design/methodology/approach Survey data from 470 Vietnamese university students were analyzed using partial least squares structural equation modeling (PLS-SEM) to test the extended TPB framework. Findings Perceived behavioral control (PBC) was the strongest predictor of GPI, followed by attitude toward green purchasing behavior (ATT). PER not only directly fostered GPI but also amplified PBC. SHEI emerged as a foundational driver, directly and indirectly enhancing all psychological antecedents – most notably PER. Contrary to expectations in a collectivist culture, subjective norm (SN) showed no significant effect. Research limitations/implications First, the data were collected from a convenience sample of students in Vietnam, which may limit the generalizability of the findings to other cultural or educational contexts. Future research could employ cross-cultural comparisons to examine how the influence of Sustainability in Higher Education Institutions (SHEI) and the relative importance of Theory of Planned Behavior (TPB) constructs vary across different national and institutional settings. Second, the study's cross-sectional design establishes associations but cannot definitively confirm causal relationships. Longitudinal studies tracking students from entry to graduation would more robustly capture the temporal impact of SHEI on the evolution of attitudes, perceived responsibility and actual purchasing behavior, thereby providing stronger evidence of causality. Third, although the focus on purchase intention is well-founded, intention does not always translate into actual behavior. Subsequent research should incorporate measures of real green purchasing behavior or employ experimental designs to observe behavioral outcomes directly. Investigating the moderating roles of contextual factors such as product availability, price sensitivity and brand trust on the intention–behavior gap would be particularly insightful. Finally, the non-significant role of SN presents a compelling line of inquiry. Future studies could explore whether social norm influences operate through different reference groups, such as online communities or social media influencers, or if these influences transform into more internalized moral norms, as captured by PER, especially among digitally native generations. Originality/value The present research advances TPB by positioning PER as both a moral antecedent and an amplifier of perceived control, and SHEI as a macro-level variable driving micro-level green behavior. It reveals a motivational shift among Vietnamese youth toward internalized responsibility and institutional influence, offering strategic guidance for universities and marketers aiming to foster sustainable consumption.
Purpose Current research on international marketing capabilities (IMCs) remains fragmented, showing inconsistencies across theoretical, methodological and contextual dimensions. Therefore, a systematic synthesis of the literature is needed to identify the key antecedents and underlying mechanisms that shape IMCs. Additionally, this review examines how antecedents translate into meaningful outcomes across Global contexts and which theoretical perspectives are most appropriate to explain the development and effectiveness of IMCs. Design/methodology/approach This study employed the preferred reporting items for systematic reviews and meta-analyses framework to identify and screen relevant studies. The selected articles were analyzed using the antecedents-mechanisms-decisions-outcomes (AMDO) framework to extract multi-level antecedents, underlying mechanisms and outcomes of IMCs. Finally, the theory–context–method (TCM) framework was employed to identify theoretical foundations, contextual boundaries, methodological trends and scope for future research. Findings The review identifies four levels of antecedents influencing IMCs. These antecedents operate at the firm, market, business and institutional levels. The study suggests that IMCs can be conceptualized as a higher-order construct comprising multiple interrelated capabilities that facilitate firms' competitiveness in international markets. AMDO framework demonstrates that these antecedents operate through underlying mechanisms, including dynamic, adaptive, digital and relational capabilities. These mechanisms, in turn, generate outcomes related to strategic orientation, organizational capability, relational and governance mechanisms, and performance. The review reveals that the resource-based view, dynamic capabilities theory and institution-based view are the dominant theoretical foundations underpinning IMC research. Originality/value This literature review advances the IMCs literature by synthesizing evidence through AMDO framework and integrating insights from the TCM framework. The review identifies multi-level antecedents, underlying mechanisms shaping IMCs, reconceptualizes IMCs as a higher-order capability construct, and proposes a future research agenda to advance scholarly understanding.
Purpose Chief executive officers' (CEOs) early-life experiences are increasingly viewed as a micro-foundation explaining why firms facing similar constraints pursue different strategies. This review consolidates extant evidence on how CEOs’ formative imprints shape corporate decisions and outcomes. Design/methodology/approach Using the antecedents–decisions–outcomes (ADO) framework, this systematic literature review followed the Preferred Reporting Items for Systematic reviews and Meta-Analyses procedures. A search of Web of Science covering 2000 to July 2025 identified 65 records; after screening and eligibility checks, 45 peer-reviewed articles were retained for in-depth synthesis. Findings The review classifies key antecedents – war and/or conflict exposure; famine, poverty and deprivation; disasters and environmental shocks; family background and birth order and military or institutional-transition imprints. These experiences are linked to managerial decision channels including risk-taking, investment and innovation, capital structure, corporate social responsibility (CSR) and environmental, social and governance (ESG) engagement and disclosure and/or reporting choices. Documented outcomes span firm performance and resilience, earnings quality, crash risk, sustainability results and internationalization. Evidence suggests competing pathways: some imprints foster caution and conservative policies, while others intensify prosocial orientation and stakeholder-facing strategies. Governance arrangements and institutional context consistently condition the strength and direction of effects. Research limitations/implications The literature remains heterogeneous in measurement and identification. Future research should employ richer biographical measures, clarify boundary conditions and strengthen causal designs (e.g. quasi-experiments, validated archival proxies and triangulation across data sources). Practical implications Boards and investors can incorporate CEO formative imprints into executive assessment, risk oversight and leadership-development practices while accounting for governance and institutional fit. Social implications Understanding how early-life imprints influence CSR and ESG and transparency choices can inform efforts to promote sustainable and socially responsible corporate behavior. Originality/value This review provides an integrative ADO map of CEOs' early-life experiences and corporate outcomes and offers a targeted research agenda to advance cumulative theorizing in finance and strategic management.
Purpose This paper examines whether ESG-related media signals affect the volatility of corporate earnings among Vietnamese listed firms. It focuses on the second moment of financial performance, earnings stability rather than profitability level and investigates how environmental, social and governance signals exert distinct, dimension-specific effects on earnings risk and whether state ownership moderates these dynamics. Design/methodology/approach Using the Covalence EthicalQuote database, which aggregates global media, NGO publications and institutional communications into firm-level ESG reputation scores, the study constructs a panel of 62 Vietnamese listed firms over 2012–2023 (709 firm-year observations). Panel fixed-effects models are estimated across four earnings volatility specifications with ESG variables lagged one year. Robustness is assessed through winsorization, COVID exclusion, alternative lag structures, placebo tests and first-difference specifications. Findings Social media signals are positively associated with short-term earnings volatility, consistent with the transitional costs of active stakeholder engagement and this effect attenuates within two years. Governance signals are negatively associated with earnings volatility, particularly downside risk, reflecting the contemporaneous earnings-stabilizing function of internal monitoring. Environmental signals predict higher future earnings volatility but are uncorrelated with current volatility, consistent with an investment channel in which upfront environmental expenditure precedes efficiency gains. All three effects are concentrated among non-state-owned enterprises; majority state-owned firms exhibit no significant ESG-risk relationship, consistent with the soft budget constraint hypothesis. A conditional profitability analysis confirms that the risk and profitability channels of ESG operate largely independently. Research limitations/implications The sample is restricted to the 62 Vietnamese firms covered by the Covalence database, an internationally visible subset that may not represent the broader listed population. Identification relies on lagged fixed-effects specifications rather than quasi-experimental variation, and residual endogeneity from unobserved time-varying characteristics cannot be fully excluded. Future research should employ natural experiments or regulatory shocks to strengthen causal identification, particularly for the social dimension. Practical implications For investors and trade partners assessing Vietnamese firms, ESG sub-component analysis is more informative than composite scoring, as environmental and social signals carry distinct and partially opposing risk implications that aggregate indices obscure. For policymakers, the findings indicate that market-based ESG accountability mechanisms will have the greatest impact in the private corporate sector; extending ESG discipline to state-owned enterprises requires direct regulatory mandates and integration of ESG metrics into state shareholder performance frameworks. Originality/value This study provides the first systematic evidence from a Southeast Asian emerging market that ESG dimensions have distinct and opposing effects on earnings stability. It extends the soft budget constraint argument from profitability to risk management, demonstrating that ESG-based discipline mechanisms are absent in state-owned segments. The use of a media-based, externally constructed ESG measure, rather than self-reported disclosure scores, is particularly suited to the Vietnamese context, where mandatory ESG reporting remains limited.
Generative artificial intelligence (GenAI) plays a crucial role in academic sustainability as it enables personalized learning experiences and fosters innovative problem-solving approaches. Based on the technology readiness index (TRI) and the expectancy–confirmation model (ECM), this study aims to propose and validate a research model that examines the nexus between individual technology-related traits, performance expectancy, confirmation of expectations, satisfaction and continuance intention to use GenAI for learning purposes. Furthermore, the mediating and moderating mechanisms of habit on the relationship between satisfaction and continuance intention are clarified. Data were collected through paper-based questionnaires administered to 419 higher education students from universities in Hanoi, using a non-probability convenience sampling technique. Partial least squares structural equation modeling was used for empirical analysis. Results show that optimism and innovativeness positively influence performance expectancy and confirmation of expectations. Insecurity negatively influences confirmation of expectations, while discomfort negatively affects performance expectancy. The study confirms the positive relationships between confirmation of expectations, performance expectancy, satisfaction and continuance intention, as proposed by the ECM. Interestingly, habit serves as both a positive mediator and a negative moderator in the relationship between satisfaction and continuance intention. This research contributes to understanding higher education students' behavior toward GenAI usage for learning in the post-adoption stage. The findings confirm that individual characteristics predict ECM variables, advancing our understanding of ECM antecedents and TRI outcomes. Notably, this study reveals the dual role of habit in the satisfaction-continuance intention relationship: habit positively mediates the effect of satisfaction on continuance intention and negatively moderates the same relationship. These findings enrich the literature on the mechanisms and boundary conditions affecting the relationship between satisfaction and continuance intention.
PurposeThis interdisciplinary study creates a structured link to define neo-transformational leadership via an unconventional method in trade science, called discourse analysis.Design/methodology/approachDrawing on qualitative discourse analysis of longitudinal public leadership communication, the study identifies four core discursive mechanisms through which meaning, legitimacy, and collective responsibility are produced, stabilized, and contested over 15 years.FindingsWe define neo-transformational leadership as the capacity to enact leadership influence through discursive processes of sensegiving, moral legitimation, boundary spanning, and identity narration, through which shared meaning is constructed, collective responsibility is aligned, and legitimacy is sustained over time.Research limitations/implicationsAt its core, neo-transformational leadership shifts leadership influence from personal qualities to the discursive processes through which meaning, legitimacy, and collective orientation are produced.Originality/valueBy foregrounding discourse as a constitutive governance mechanism, this paper contributes to leadership theory by empirically elaborating a mechanism-explicit, process-based framework capable of integrating fragmented leadership literature and by demonstrating how discourse-analytic methods can support cumulative, theory-building research on leadership influence.
PurposeConfusion and conflation about the components of research continue to hinder how scholars position, design, and communicate their research. In response, this article aims to clarify the components of research and how they can be effectively illustrated and written through the lens of frameworks.Design/methodology/approachThis article adopts a conceptual approach to achieve its purpose by integrating allied literature and drawing on established theory-building heuristics to articulate a five-part research framework, with each part accompanied by a set of criteria (what it is, what it is not, what to do, and what to evaluate).FindingsThis article introduces the notion of research framework as a framework of frameworks comprising theoretical, conceptual, contextual, methodological, and impact frameworks. The article clarifies the distinct role of each component, sets out criteria for what each framework is and is not and what it should do and be evaluated on, and shows how alignment across the five parts connects explanation, scope, design, and stakeholder-relevant outcomes into a coherent whole. An exemplar on brand switching and brand loyalty in consumer goods traded across markets illustrates how this integrated framework can organize research questions, justify design choices, and foreground scholarly, managerial, and societal implications.Originality/valueThe notion of research framework introduced herein this article is an original conceptualization that should help both emerging and established researchers better position their research. More specifically, the article advances a framework of frameworks that differentiates and links theoretical, conceptual, contextual, methodological, and impact frameworks and, in doing so, addresses common confusion and conflation among them. The resulting criteria and visual tools enable authors, reviewers, and trainers to design, evaluate, and teach research in a more coherent and consistent way across business and trade domains.
PurposeWhile the experiences and values linked to religion are distinct, there is limited literature on the outcomes of spiritual and metaphysical experiences that affirm destinations and motivations for visiting. The research aims to examine the underlying goals for repeated travel through the design of a conceptual framework by demonstrating how the destination influences motivations and experiences, involving atonement, faith, vulnerability, well-being and self-transcendence facilitated by travel to Medjugorje.Design/methodology/approachBased on narratives, 82 video testimonies extracted from YouTube were analyzed reflecting the scope of theories and developing a framework on themes related to the spiritual destination repeated visits. A multidimensional approach to well-being is considered.FindingsThe framework highlights newly defined patterns of repeat behavior visits and the importance of the visitor experience. The study adds value to the nascent work on spiritual destinations and repeated visits and how the effectiveness of this relationship can generate greater well-being.Originality/valueThe findings of the study have critical implications for tourism practitioners and contribute insightful theoretical implications for understanding destinations as a catalyst for realizing motivations, self-transcendence and well-being.
PurposeThis study assesses the moderating and threshold impact of environmental tax and institutional quality on enhancing the international trade capabilities of economies in sub-Saharan Africa (SSA).Design/methodology/approachThe study employed the system generalised method of moments and a dynamic threshold estimation technique on annual panel data from 24 emerging economies in SSA between the period 2010 and 2024.FindingsThe study revealed that environmental taxation has a nonlinear impact on trade in sub-Saharan Africa, turning from negative to positive only when institutional quality surpasses specific thresholds. Political stability, regulatory quality and government effectiveness significantly condition whether environmental taxes hinder or enhance trade.Research limitations/implicationsThe study recommends that policymakers in SSA align environmental tax reforms with institutional strengthening. Reforms should be sequenced based on governance capacity, supported by readiness diagnostics and coordinated regionally to avoid emissions leakage and protect trade competitiveness.Originality/valueThis study is the first to apply a threshold framework to environmental taxation and trade in SSA, identifying governance tipping points. It moves beyond conventional models by treating institutional quality not as a control but as a structural determinant of policy success, offering a new lens on sustainable trade transitions in developing economies.
PurposeThis study aims to investigate the influence of eco-badges on consumers' purchase decisions within information-dense e-commerce environments in Indonesia. It focuses on perceived diagnosticity as a central cognitive mechanism and label credibility as a key moderating factor, to better understand how sustainability signals affect consumer behavior amid information overload and skepticism about green claims.Design/methodology/approachThis study employs an explanatory quantitative research design grounded in signaling theory, the heuristic–systematic processing model and source credibility theory. Data were collected through an online survey distributed via social media and e-commerce user communities, resulting in 200 valid responses from millennial consumers actively engaging with e-commerce platforms across multiple regions in Indonesia. The proposed conceptual model was tested using consistent partial least squares structural equation modeling (PLSc-SEM) with ADANCO software to assess the relationships among eco-badges, perceived diagnosticity, label credibility and purchase decision.FindingsThe results reveal that eco-badges, perceived diagnosticity and label credibility each have a positive and significant impact on consumers' purchase decisions. Perceived diagnosticity emerged as the strongest predictor, indicating that consumers prioritize sustainability information perceived as useful and capable of reducing uncertainty over heuristic cues like eco-badges alone. Additionally, label credibility significantly moderates the effects of both eco-badges and perceived diagnosticity, underscoring the crucial role of credible certification sources in enhancing the effectiveness of sustainability signals in e-commerce environments marked by skepticism toward green claims.Research limitations/implicationsThis study has several limitations that offer directions for future research. First, the sample size of 200 millennial consumers, while adequate for the analysis, may limit the generalizability of the findings to broader or more diverse consumer segments. Future studies could include larger and more varied samples, including different age groups and geographic regions, to enhance external validity. Second, the cross-sectional design restricts the ability to draw causal inferences. Longitudinal or experimental research could better capture the dynamics of consumer responses to eco-badges and sustainability information over time. Third, the focus on millennial consumers in Indonesia may not fully capture cultural or regional variations in perceptions of eco-badges, diagnosticity, and credibility; comparative studies across countries could address this gap. Practically, the findings suggest that e-commerce platforms should prioritize providing clear, diagnostic sustainability information backed by credible certification to effectively influence purchase decisions. Simply displaying eco-badges without supporting credible and detailed information may not sufficiently alleviate consumer skepticism, especially in markets where greenwashing is a concern. Future research could explore how emerging verification technologies and product category differences impact consumer trust and behavior in online marketplaces.Practical implicationsThe findings of this study offer valuable guidance for e-commerce platforms, marketers and sustainability certification bodies. First, platforms should move beyond merely displaying eco-badges as symbolic cues and focus on providing clear, detailed and easily accessible sustainability information that consumers perceive as diagnostic and useful. This approach can help reduce consumer uncertainty and enhance decision-making confidence in information-rich online environments. Second, establishing and prominently showcasing credible certification sources is crucial. Label credibility significantly strengthens the impact of eco-badges and diagnostic information, helping to counteract consumer skepticism toward green claims and potential greenwashing. Marketers and certification bodies should collaborate to ensure transparency and build trust through rigorous verification processes and clear communication. Finally, these insights highlight the importance of tailoring sustainability communication strategies to consumer segments, particularly millennials who are active e-commerce users. By integrating credible, diagnostic sustainability signals into the user experience, businesses can better engage environmentally conscious consumers and foster more sustainable purchasing behaviors in digital marketplaces.Social implicationsThis study underscores the growing importance of transparent and credible sustainability communication in shaping consumer behavior within digital marketplaces. By enhancing the visibility and trustworthiness of eco-labels and sustainability information, e-commerce platforms can empower consumers to make more informed and environmentally responsible purchasing decisions. This, in turn, supports broader societal goals of reducing environmental impact and promoting sustainable consumption patterns. Moreover, the emphasis on credible certification helps combat the pervasive issue of greenwashing, which can erode public trust and hinder collective efforts toward sustainability. Strengthening consumer confidence through reliable sustainability signals fosters a culture of accountability among producers and retailers, encouraging more ethical business practices. Finally, by engaging millennial consumers – who represent a significant and influential demographic – this research highlights the potential for digital commerce to serve as a platform for social change, where informed consumer choices can drive demand for greener products and ultimately contribute to advancing global sustainability agendas such as the United Nations Sustainable Development Goals.Originality/valueThis study contributes to the literature by uniquely integrating perceived diagnosticity and label credibility into the understanding of how eco-badges influence consumer purchase decisions in information-dense e-commerce environments. While previous research has often focused on eco-labels as isolated signals, this research highlights the critical moderating role of label credibility and positions perceived diagnosticity as the central cognitive mechanism driving sustainable consumption choices.
The digital era contributes significantly to the rapid growth of the street food sector. However, it also brings about food poisoning risks as the street food vendors are busy inventing frivolous food trends. This study, therefore, aims to explore new viewpoints on Vietnamese consumers' engagement with the street food trend under the influence of social media, peers and their own sensory appeals, through the dual mediating roles of perceived novelty (freshness and excitement) and perceived saturation (overexposure). A cross-sectional survey was conducted with 229 Vietnamese respondents aged 18–35 in urban cities. A covariance-based structural equation modelling approach was afterwards employed to examine both direct and mediated effects in the structural relationships among key variables. Sensory appeal, social media and peer influence positively affected perceived novelty. Only sensory appeal negatively influenced perceived saturation, while peer influence uniquely increased both novelty and saturation. Notably, perceived novelty significantly predicted trend engagement, indicating that emotional freshness, rather than fatigue, drives participation. Food vendors and marketers should prioritise novelty reinforcement through sensory innovation, emotional appeal and socially shareable experiences to sustain participation in fast-paced culinary trends. The findings also suggest that high visibility on social media does not lead to disengagement as long as the vendors and marketers can maintain the “newness” of the content. By integrating the Rogers's diffusion of innovations theory with social media influence theory, this research explores the two-sided psychological mechanisms underlying trend engagement in digital era and short life-cycle markets. Consequently, it supplements another perspective to the traditional S-curve of trend adoption.
This study examines how green transformational leadership and green motivation improve organizational environmental performance and investigates the mediating effect of eco-friendly behavior. While the relationship between green practices and employee engagement in ecological protection has been studied, further research is needed, particularly in the coal mining sector, whose operations significantly contribute to emissions and climate change. Addressing this gap aligns with SDG 13 (Climate Action) and SDG 12 (Responsible Consumption and Production). Data were collected from 124 respondents who hold different managerial positions at coal mining companies in Indonesia through a cross-sectional survey. The partial least squares method using Smart PLS was applied to analyze the data. Findings show that eco-friendly behavior, green transformational leadership and green motivation positively affect environmental performance. Additionally, green motivation shapes employees’ eco-friendly behavior, contributing to improved organizational performance. These results offer valuable insights for stakeholders to encourage and motivate employees to proactively protect the environment, enhancing environmental performance. This study contributes to the literature about environmental issues where superior environmental performance not only enhances an organization’s competitiveness but also aligns with broader sustainability goals. By minimizing negative environmental impacts such as carbon emissions and resource depletion, companies play a crucial role in mitigating climate change and fostering long-term ecological balance. This contribution underscores the importance of integrating sustainable practices within organizational strategies to support global sustainability efforts.
Water resources are fundamental to achieving sustainable development. Households play a critical role in global water conservation efforts, directly supporting the attainment of several Sustainable Development Goals (SDGs). This study expands the knowledge–attitude–behavior (KAB) model to explore how knowledge about water conservation, environmental concern and concern about water scarcity influence residents’ attitudes and their water-saving behavior. Data were collected through an interviewer-administered survey of 503 respondents in Vietnam and analyzed using covariance-based structural equation modeling. The findings reveal that concern about water scarcity significantly shapes attitude and water conservation behavior, whereas general environmental concern has no significant effect. Additionally, knowledge about water conservation positively influences attitude, which drives water-saving behavior. Moreover, the research results provide evidence for the mediating effect of attitude toward water conservation on the relationships between knowledge about water conservation and water conservation behavior, as well as between concern about water scarcity and water conservation behavior. These results enrich the literature on pro-environmental behavior and water conservation, particularly in emerging markets, and offer practical insights for policymakers, environmental organizations, and utility companies to design targeted communication strategies and campaigns to encourage water conservation.
This research aims to examine the relationship between ethical leadership and employee emotional stability during a pandemic crisis in the hospitality industry, with a chain-mediating effect of perceived emotional support and employee satisfaction with organization COVID-19 responses. A three-stage data collection procedure was applied to obtain data from 765 full-time frontline employees from four to five-star hotels. The data were then analyzed using different statistical methods, including structural equation modeling and bootstrap analysis. Results show that ethical leadership has a positive impact on employee emotional stability, and perceived emotional support mediates this association. Furthermore, perceived emotional support and employee satisfaction with organization COVID-19 responses together play a chain-mediating effect in the link between ethical leadership and employee emotional stability. This study adopts a new perspective of the theory of perception to build a unique model that explains a process leading to employees’ emotional stability as a result of employees’ perceptions and emotional feelings toward ethical leadership in the hospitality industry during an organizational crisis of the COVID-19 pandemic.
This research explores how phenomenology can enrich consumer research as a philosophical and methodological approach by illuminating the emotional, symbolic and experiential dimensions of consumer behavior that are often overlooked in traditional models. It advocates for a paradigm shift that deepens understanding of how consumers feel, interpret and engage with brands in increasingly complex markets. The research adopts a conceptual design rooted in classical phenomenology (Husserl, Heidegger and Merleau-Ponty), synthesizing theoretical constructs with a methodological framework for consumer research. It integrates intentionality, embodiment, temporality and reflexivity into a structured model that can guide qualitative inquiries into consumer lived experiences. The research identifies phenomenology's unique ability to capture subjective consumer realities, such as emotional resonance, brand symbolism and sensory experiences. It proposes its practical application in developing context-sensitive, emotionally attuned marketing strategies. These insights are particularly relevant for emerging markets, where culture and context profoundly shape consumer motivations. This research introduces a rigorously structured yet flexible framework for applying phenomenology in consumer research. It contributes to the scholarly discourse on qualitative marketing methodologies and offers marketers practical pathways to foster authentic, emotion-driven consumer engagement rooted in lived experience, especially in developing regions.
This study investigates whether family members choose to join the family business out of personal interest or perceived obligation, drawing on the theory of planned behavior (TPB) and socioemotional wealth (SEW) theory. Using a qualitative approach, semi-structured interviews were conducted with ten family business members. Results show that career orientation ranges from voluntary choice to obligation. Some participants join the business out of alignment with personal goals, while others are influenced by family expectations, emotional ties and legacy concerns. Subjective norms and SEW significantly shape decision-making. This study extends TPB by integrating emotional and relational dynamics from SEW theory, offering a richer understanding of career decisions in family firms through qualitative insights.
PurposeThis paper introduces Hybrid Reflexive Narrative Inquiry (HRNI), a novel methodological framework designed to address the complex interplay of organizational research's temporal, contextual, and reflexive dimensions, overcoming limitations inherent in traditional qualitative approaches.Design/methodology/approachDrawing on the Structuration Theory, Power and Politics Theory, and Institutional Theory, HRNI integrates longitudinal narrative analysis, contextual embedding, and reflexive triangulation. The methodological approach includes repeated interviews, reflective journaling, and contextual observations, systematically synthesizing micro-level narratives with macro-level organizational structures.FindingsHRNI reveals hidden dynamics, such as informal power structures, evolving identities, and the interplay between agency and structure, enabling researchers to connect individual narratives with broader systemic influences. The approach enhances methodological rigor, yielding nuanced insights into the complexity and dynamics of organizational change.Research limitations/implicationsDue to its intensive longitudinal and reflexive components, HRNI requires substantial time and resources, which may limit its wider application. Future research should explore digital adaptations and cross-cultural validations to broaden HRNI's accessibility and generalizability.Originality/valueHRNI significantly advances qualitative research methodologies by seamlessly integrating temporal, contextual, and reflexive dimensions. It provides scholars and practitioners with a transformative tool for understanding and addressing organizational complexities.
