
Communication has always been an integral part of agricultural extens ion .It is impossible to think of transferring technology or obtai ning farmer feedback to adapt technology without commun ication .This paper will characterize several major approaches to the use of communication in support of agricultural extension and suggest directions for change in prevalent practice.These characterizations depend, in part, on more extensive literature reviews , particularly those by Ray (1984) , Parraton andothers (1983) , andHornik (1982).The approaches discussed here include:• Direct farmer contact ;• Farmer forums; •