The purpose of this research was to see how the Semantic Feature Analysis (SFA) approach improved the naming skills of people with aphasia in Surakarta. Aphasia's major lexico-semantic symptom is anomia, or trouble finding words, which greatly hinders communication and quality of life. This study was designed to improve evidence-based treatment for this group. The research used a quantitative pre-experimental design with a single group pre-test and post-test. The sample consisted of ten people with aphasia, mostly Broca's type (80%), who were chosen by purposive sampling in Surakarta. The intervention, Semantic Feature Analysis, was delivered over 12 sessions. Naming ability was assessed using the TADIR instrument, and results were analyzed using a Paired T-Test. The study found a significant change in naming scores before and after the SFA intervention, with a p-value of 0.000 (≤ 0.05). This resulted in the rejection of the null hypothesis (H0), indicating that the SFA intervention is beneficial.
This study conducts a corpus-based analysis of MSME catalogs to illustrate how the cognitive shortcuts of persuasion techniques can effectively influence the target customer in food and beverage promotion, particularly from a psychological perspective. This qualitative descriptive study investigates a specialized corpus of MSME food and beverage promotions derived from the product catalogs at BRI EXPO (RT) 2025 from 6 categories of the cognitive shortcuts: authority, social proof, consistency, reciprocity, scarcity, and linking to increase social influence by Cialdini’s Principles of Persuasion. The data consists of product descriptions within the food and beverage category, resulting in 6814 tokens. The data is categorized using concordance software Sketch Engine. The data analysis used domain, taxonomic, componential, and cultural theme analysis. The final findings of this research reveal that MSME food and beverage ads predominantly use the cognitive shortcuts of commitment, reciprocity, scarcity, and social proof to persuade consumers linguistically. These shortcuts are often represented through verbs and adjectives emphasizing quality, trust, exclusivity, and community validation. Each product category applies these shortcuts differently, reflecting both market positioning and cultural values. While authority and liking are less frequently used, their inclusion could enhance emotional and credibility-based appeal. It is clear that this study contributes to the marketing corpus, particularly on promotion catalogs of MSMEs.
This study investigated blending as a word-formation process in Sundanese TikTok content to examine how morphological creativity reflects local identity, humor, and digital sociolinguistic practices. A qualitative descriptive approach was employed, and data were collected from two Sundanese TikTok accounts and analyzed using Kemmer’s (2003) typology. 14 blended forms were identified, most of which were constructed through clipping and recombination of root words. The findings indicate that blending functions not only as a strategy for lexical economy but also as a medium for cultural expression, social commentary, and identity construction. In comparison with previous studies on English and Indonesian blending, the results demonstrate that Sundanese blends exhibit localized innovation within a global digital environment. It is concluded that blending represents a productive and expressive morphological strategy that contributes to the vitality of regional languages in online communication. Further research is recommended to examine blending practices across wider platforms and linguistic communities
This research article is conducted to find out the orientational metaphor expression used in traditional marriage discourse of Manggarai speech community. Moreover, this research article wants to find out the imagery of Manggarai speech community based on the orientational metaphor expression in traditional marriage ritual. Hence, this research article used the perspective of cultural linguistic as the main theory and the orientational metaphor and discourse scenario as the supporting theory. The three theories are used and combined by the qualitative research method. Based on the source of the data, it can be concluded that there are some orientational metaphor expression that appeared in traditional marriage discourse of Manggarai speech community. The orientational metaphors expressions have the idiomatic meaning which is sourced from the imagery of Manggarai speech community. On the other hand, this research article also found the imagery that was appearing from orientational metaphor expression. Furthermore, the imagery of Manggarai speech community based on traditional marriage discourse, such as the cultural, social, magical, ideological, mythical, and biological. This research article also find out the content of traditional marriage discourse of Manggarai speech community contains the requests, hopes, and prays of the families to God and Ancestors for the bride and bridegroom, and the new family.
This study aims to examine the toponymy of street names in Sesela Village, Gunungsari District, West Lombok Regency, by analyzing their forms, meanings, and cultural values. This study uses a qualitative descriptive method with an ethnolinguistic approach. Data were obtained through observation, interviews with community and traditional leaders, and historical document analysis. Data analysis was conducted using an ethnosemantic approach and cultural interpretation. The results of the study show that the toponymy of street names in Sesela Village consists of only two categories, namely naming based on social figures and historical events. The novelty of this study lies in the finding that street naming is completely dominated by social and historical memory, without involving geographical or natural aspects, thus confirming the function of toponymy as a medium for preserving collective memory and strengthening the cultural identity of the local community.
