The article is devoted to the analysis of the phenomenon of the ethnoeydem as a lacunar component of the text, the Kipchak steppe, homeland, and the mental values of the ancient Turkic tribes. The author demonstrates how the ethnoeydem functions within the literary and M.D. Simashko-Shamis, and reflects intercultural and interlinguistic differences. The study emphasizes the significance of the ethnoeydem as a textual and semantic marker, allowing the identification of hidden cultural codes, historical mental models, and ethnic symbols transmitted across generations. The research shows that ethnoeydems carry not only a linguistic but also a cognitive load, enabling the tracing of cultural interactions and processes of acculturation. The work integrates linguistic-cultural and cognitive approaches for a systematic analysis of the ethnic, national, and historical-cultural characteristics of texts, opening new possibilities for understanding ancient texts and studying the cultural memory of peoples. Additionally, it is emphasized that ethnoeydems reveal hidden value orientations and worldview frameworks of specific peoples.
The characterof Shirley Keeldar in the novel "Shirley" (1849) occupies a unique place in the character system and represents one of Charlotte Bront & euml;'s earliest and most conceptually significant attempts to rethink the normative model of femininity in the Victorian era. The relevance of this study stems from contemporary philological interest in issues of gender representation, as well as the need fora more in-depth analysis of the artistic techniques with which 19th century literature captures the crisis of traditional social roles. The purpose of this article is to comprehensively analyze the character of Shirley Keeldar, identifying the artistic representations of her otherness, and determining her significance in the context of the transformation of gender consciousness in the Victorian era. Particular attention is paid to how Charlotte Bront & euml; creates a multilayered character that goes beyond the traditional typology of female characters. The study demonstrates that the character of Shirley Keeldar functions as a complex and multifaceted construct that combines elements of accepted and alternative gender identities. Her social independence and psychological individuality suggest the emergence of a new type of female subjectivity, one that transcends the boundaries of social acceptance. Charlotte Bront & euml; created a character that serves as an artistic expression of the crisis of the established model of female behavior, opening up prospects for further reflection on the issue of female subjectivity in literature.
The article examines the process of development of the genre system of popular science discourse, the relevance of which in modern realities is justified by the desire of a wide audience to form a holistic picture of the world. As a syncretic discursive education, popular science discourse integrates the means of scientific, journalistic, artistic and colloquial types of discourse, which largely determines its genre originality. Scientists, striving for a personalized transfer of special knowledge in a popular scientific format, are attracting new genre forms, taking into account the needs and demands of the masses, which opens up opportunities for innovative approaches to the presentation of complex concepts. The paper describes modern genres that are in demand by popularizers and provides salient examples of their implementation in the field of domestic scientific communication, in the practice of traditional media and new media. The author pays considerable attention to the system of multimedia genres, the specificity of which lies in the integration and complementary interaction of various multimedia components. The schematically presented results of this study indicate the open nature of the genre cluster of Russian popular science discourse due to the interdiscursive nature of speech genres, which consists in latent interaction and mutual influence of discursive practices and genre models.
