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    GURUKUL BUSINESS REVIEW-GBR

    GURUKUL BUSINESS REVIEW-GBR

    JournalISSN 0973-1466eISSN 0973-9262中科院 管理学 4区

    年发文量

    研究主题

    论文(266)

    排序
    1A Review on Impact of Covid-19 on Labor Migration: Ethical Lessons for Human Resource Management (HRM)
    Rashmi Singh, Abhishek Singh, Divya Sharma, Shivakanksha Mishra

    Purpose: The COVID-19 has caused severe issues concerning Human Resource Management (HRM, hereafter) and organizations worldwide. Organized sectors using the work from home culture equipped with various technological supports managed their organizations and protected their jobs. However, many people lost jobs in other professional units that could not cope with technical support, such as industrial and manufacturing units, which run through on-site human resources. Indeed, this has been an issue much relevant for the HRM strategists and policy-makers. However, this paper draws attention to a significant matter relating to HRM: the mass labour migration that occurred due to COVID19 across the globe. India's two most populated states, Uttar Pradesh (UP) and Bihar, have faced severe social and economic problems because of large-scale migration. States across the county have been ordered to evacuate the people who are migrants from the other states for the proper health management to combat the pandemic. Central and state governments supported different packages. International organizations like UNDP also worked with states to help such people. However, there are tough ethical lessons to learn from this pandemic experience. This paper reviews the HRM policies and programs of the Government and Private sectors by addressing these issues. It offers some essential ethical guidelines for HRM in the view of health emergencies like COVID-19.

    2024
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    2Challenges of the Fifth Industrial Revolution: A Systematic Literature Review
    Anjali Nath, Rekha Dhingra

    Purpose: The study is intended to describe an overview of Industry 5.0, highlight its difficulties in the current economic environment, and demonstrate how to plan and execute future corporate structures. Design/Methodology/approach:The authors used a systematic literature review of articles related to Industry 5.0. The Scopus and Web of Science database was used to extract the articles to be reviewed. Findings: The results show that Industry 5.0 stands for the next phase of industrial transformation, providing viable answers to the ecological and societal problems that Industry 4.0 either failed to address or made worse. Research Limitations: The study is based only on two databases. Therefore, some articles were left from other databases such as Ebscohost, Proquest, PubMed, etc. Implication: The difficulties of integrating with current systems can be effectively addressed during deployment. Originality/Value: The traditional industries have changed to become socially conscious as a result of an increase in emphasis on sustainability and resilience. This article examines the obstacles to Industry 5.0 adoption.

    2024
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    3Mapping the Landscape: A Bibliometric Analysis of Green Advertising in Skincare Products
    Pragati Sonali Srivastava, Afreen Fatima,Adeel Maqbool

    Purpose: Green Glam is a popular trend among consumers of all ages for healthy, glowing skin. Targeting this trend through green advertising can foster environmental concern and meet consumer demand for healthy skin. This study aims to identify key emerging themes in green advertising and skincare, including cited sources, trending keywords, authors, and countries working in the field. Design/Methodology/Approach: The study screens and identifies documents using scientific procedures and rationales for systematic literature reviews (SPARL 4-SLR). This is followed by a general analysis using Biblioshiny software. It then bibliometrically analyses 125 documents using VOS viewer software, including 115 articles and 10 review articles from open-access journals from 2018 to 2024. Findings: The study shows a significant rise in green advertising and skincare research from 2018 to 2024, with Switzerland being the most cited source with 552 citations for 28 documents. Top keywords include consumption behaviour, sustainability, perception, marketing, and social media. Top countries working in green advertising include Australia, Malaysia, the UK, Greece, and the US. The study identifies four major themes categorized as basic, motor, niche, and emerging or declining themes in the study area. Originality/Value:Green advertising in skincare is a key strategy for attracting consumers. This analysis technique provides insights for researchers, industries, and the market. Previous research includes the fields of sustainability and green marketing, and this paper connects past studies on these topics, highlighting themes for future contributions in India, a field with limited research.

    2024
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    4Social Media Addiction: A Retrospective Examination Through Bibliometric Analysis
    Shikha Rana, Vandana Singh

    Purpose: The present bibliometric study aims to review the extant literature though a retrospective lens on social media addiction (SMA) research by identifying the existing body of research, and the future research areas. Design/methodology/approach: An extensive bibliometric analysis was administered on 581 articles extracted from SCOPUS database. Data was procured from Scopus by performing a keyword search of "Social Media Addiction". Biblioshiny software and VOS Viewer was used to organise, analyse and present the data. This study identifies majorly the thematic clusters and collaborations through science mapping further, most prolific authors, authors, documents, and their impacts were also examined through performance evaluation technique. Findings:The findings of the study are categorized in to two parts. The performance evaluation techniques identified the most relevant authors, cited documents, top sources and country collaborations while the science mapping technique reveals the thematic clusters based on co-occurrence of authors keywords, bibliographic coupling of sources and documents, co-citation network of the most cited author and the Sankey diagram. Research limitations/implications: In the current study the fragmented literature on social media addiction has been organized and structured to provide an overview of extant literature through an exhaustive bibliometric analysis. Further, themes which are identified gives a clear view about the research agendas for future researchers and has huge social implications. As the study utilized only the Scopus database so future research studies may be conducted using other databases also. Originality/value: This paper is unique in the sense that it is divergent from the previous studies which has only offered the empirical investigations in this area. The authors have tapped the methodological gap as this is the first attempt of its kind which has given valuable insights on the current state of research on social media addiction and guides for potential future agendas through bibliometric analysis.

    2024
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    5Relationship Between Self-Efficacy and Entrepreneurial Continuance Intentions of Women Entrepreneurs: Mediating Role of Family Support
    Anuja Shukla, Eti Jain

    Purpose: The study identifies the role of self-efficacy and family support in driving women's entrepreneurial continuance intentions. The research follows mixed method approach. Initially we develop a conceptual model using Social cognitive theory and Family support theory to test factors impacting women entrepreneur's continuance intention. Design/methodology/approach: The research follows mixed method approach. Data was collected using purposive sampling from 248 female entrepreneurs. The study was further extended using interview techniques to understand the challenges faced by women entrepreneurs. Findings: The results of the quantitative study show that there is a mediating effect of perceived support from family on the relationship between self-efficacy and entrepreneurial continuance intention. The findings also depict that self-efficacy positively impacts entrepreneurial continuance intention and perceived family support. The results of quantitative study results showing effect of perceived support from family on the relationship between self-efficacy and entrepreneurial continuance intention. The findings also depict that self-efficacy positively impacts entrepreneurial continuance intention and perceived family support. Research limitations/implications: The study was a cross sectional study. Future researchers can explore the same in longitudinal study to evaluate the change in mindset. Social implications - Women entrepreneurs face several challenges during their business journey. The current study will help in understanding how does the support of family and self-efficacy of an women entrepreneur lead them to continue in their business.

    2024引用:1
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    高被引作者

    作者引用发文
    Esther Thorson6171
    Shelly Rodgers6171
    Ruth V. Aguilera2961
    Cynthia Williams2961
    Naresh Kumar291
    Raduan Che Rose291
    Subhash Sharma271
    chengfu zhang261
    Mengzhong Zhang261
    Gupta Marg231

    高产作者

    作者引用发文
    Anju Verma03
    Surekha Rana03
    Sedat Yuksel12
    Mahesh Garg02
    T. Vanniarajan02
    Bhawna Agarwal02
    Dr Sunayna Khurana12
    Sangeeta Mittal12
    Naman Sharma72
    Vinay K Srivastava02

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