As well as bringing convenience to consumers, online shopping also represents an enormous business opportunity. In online shopping, the Double 11 shopping festival (hereafter Double 11) organized by China’s Alibaba has set records and has continued to grow rapidly for the last 10 years. To understand this phenomenon, this study adapted self-determination theory to explore customers’ motivation and perceived values with respect to Double 11. This study focused on people who live in China who shopped during the China Double 11 Carnival Shopping Festival in 2018. A total of 399 validated data were collected and then confirmatory factor analysis with structural equation model was conducted. The results of the study show that purchase amotivation is not significantly related to, but extrinsic purchasing motivation is positively related to hedonic value and social value. Moreover, continuance intention to purchase can be positively predicted by hedonic value and social value. With a better understanding of these results, managers operating electronic businesses can use certain approaches to increase customers’ extrinsic motivation and enhance their experiential values to promote their continuance intention to purchase goods on a particular day, for example, by creating more shopping festivals.
This article reviews and analyses factors impacting the evolution of the internet, the web, and social media channels, charting historic trends and highlight recent technological developments. The review comprised a deep search using electronic journal databases. Articles were chosen according to specific criteria with a group of 34 papers and books selected for complete reading and deep analysis. The 34 elements were analysed and processed using NVIVO 12 Pro, enabling the creation of dimensions and categories, codes and nodes, identifying the most frequent words, cluster analysis of the terms, and creating a word cloud based on each word's frequency. The review presents updated information about technological trends, marketing, and chronological elements regarding the evolution of the internet and social media.
During the covid-19 pandemic semesters of 2020/21 material science laboratory courses at HTW-Berlin had to be taught fully online to first year students of mechanical engineering and automotive engineering. Specially produced lecture videos are assigned and guide students through the laboratory routine prior to class. Students regard these lecture films as easy to use, supportive to individual study routines and scientifically helpful during self-study periods. They rated tasks and questions aligned with the learning outcome of the lecture videos as highly beneficial and –surprisingly- did not prefer face-to-face time. However, grades are much lower and much more students failed the class. This was directly related to the negative input of solemn studying, lack of human interaction, scientific discussions, lack of the possibility to fail and regain self-attentiveness as well as permanent online time. Otherwise highly supportive teaching material became negligible during the full online-semesters.
Distance learning is not the product of the modern world as some may think; its origins go back to the 1720s with the very first experience of correspondence learning. Nevertheless, the concept of online learning, on the other hand, is the product of the modern digitalized world since its principal key element is the Internet. In this paper, we are going to clarify the ambiguity underlying two interrelated but different concepts which are ‘distance learning’ and ‘e-learning’. Then, we will trace the historical background of distance education in the world and in Algeria. In the end, we will present the results of a descriptive study that was conducted through an online questionnaire, and which targeted first-year students of the Department of the Arabic Language and Literature, University of Oran1 Ahmed Ben Bella. The purpose of this opinion poll was to reflect students’ impressions and evaluate their first and unique experience of learning English electronically during the COVID-19 pandemic.
The online communities are activating recently as using by over half of online users. But the previous online community studies were limited to figure out the influence factors of participation of community and its social affect mainly. So, this study tried to figure out ritual to understand more about individual aspect of online community activities and conducted empirical study of tribal bond that is consequences of ritual to suggest managerial implications. The significant online external ritual antecedent was shared norm and internal ritual antecedents were interdependence, need for approval. Also, the internal ritual had influence on external ritual and tribal bond. The external ritual was not significant influence factor of tribal bond. We suggested managerial implication the efficient management of quantitatively expanded community based on these results and academic implications that extend ritual concept to online, scale development and verification of each concept.
