Intangible cultural heritage creative products often lack depth and thereby fail to sustain living heritage transmission. The authors examined how virtual interaction design enhances these products' cultural narrative capability by bridging invisible heritage and experiential understanding. They defined this cultural narrative capability as rooted in authenticity, object–meaning integration, and emotional resonance. Virtual interaction empowers narratives through reconstructed space and time, user agency, and multisensory immersion. Pathways include symbol–technique–spirit content, reality–virtual coexistence formats, and experience-driven behavior change. Validated via electroencephalography, functional magnetic resonance imaging, and eye-tracking on Suzhou embroidery, celadon porcelain, and Kunqu opera, this study observed improved technical comprehension and high scale-measured spiritual perception among participants. Participants showed better cultural memory versus controls and frequently moved from virtual engagement to offline heritage practice. Key challenges include-technology-authenticity balance, intergenerational usability, and long-term sustainability. This study offers a replicable framework for the transmission of intangible cultural heritage in the digital era.
With information technology advancements, visual communication in web design has grown crucial, transforming web pages into multifunctional platforms affecting information efficiency, brand image, and user experience. However, issues like inconsistent expression and uneven efficiency persist, necessitating systematic research. This study, based on visual communication theory and real cases, analyzed web page visual elements, information hierarchy, and brand consistency. Through graphic analysis, user cognition studies, and style comparisons, an evaluation framework was built around functionality and expressiveness. Findings showed that optimization relies on design skills, user psychology, and information structure. The study offers design guidance and theoretical insights, enhancing visual communication efficiency with practical and academic value.
To solve the “visualization–optimization disconnect” in conventional landscape design, this study proposed a framework integrating a convolutional neural network with a genetic algorithm within a 50m × 50m virtual park scenario built in Unity3D. Experimental results showed that the framework accelerated genetic algorithm convergence by 65% and overall optimization by 70%. The best scheme, Scheme C, achieved 92 frames per second and a duration of 3.5 seconds optimization time, and a user-experience score of 8.7, yielding a composite score of 9.1, with a range of 0.1 to 0.8. points higher than the alternatives. The Pareto front stabilized within 20 generations, while ecological and experiential metrics fluctuating by less than 3%. This work was the first to close the loop between immersive VR and multi-objective optimization, offering a scalable digital-iterative paradigm for landscape architecture, building design, and urban planning.
This study developed a virtual reality (VR)-based art education platform to address challenges in traditional art education, including limited resources, high costs, and low levels of learner engagement. The platform integrated three core principles—immersion, interactivity, and practicality—to improve students' artistic skills and understanding through VR-powered art resources and training modules. Experimental results showed that the experimental group significantly outperformed the control group, with an average score increase of 17.3 points. Improvement rates for spatial representation and color application reached 34.2% and 28.7%, respectively. The VR platform stimulated students' learning engagement, with the experimental group's total practice time reaching 2.38 times that of the control group. Teachers rated the platform's data feedback highly but raised concerns about system stability. This study confirmed that VR technology optimized art education and improved student performance, providing a practical reference for future educational VR systems.
Live e-commerce integrates promotion and emotional resonance with ordering and after-sales support. Consumers now prioritize traceability, verifiability, accountability, and dispute evidence over anchor reputation or price. This paper attributes trust failure to the gap between promotional promises and actual performance and proposes blockchain as a governance response. Through scenario-based simulation, it identifies weak links in the trust process, develops five modules (identity anchoring, live evidence collection, performance coordination, after-sales arbitration, and data authorization), and compares embedding intensities for trust restoration. Blockchain alone is insufficient; a full-process system covering evidence, permissions, and exception handling is required. Premium presale and cross-border hub benefit most, whereas brand self-run operations require only a lightweight architecture. This study provides a framework for trust reconstruction that balances hierarchical implementation, threshold control, and scenario adaptation.
