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    Journal of Relationship Marketing

    Journal of Relationship Marketing

    JournalISSN 1533-2667eISSN 1533-2675

    年发文量

    研究主题

    论文(388)

    排序
    1Electronic Customer Relationship Management Adoption: Exploring Its Evolution Through Bibliometric Analysis and Topic Modeling
    Jose A. Perez-Bertozzi,Pedro R. Palos-Sanchez
    2026
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    2The Role of Commitment and Trust Between Financial and Social Satisfaction in B2B Purchase and Sales Relations
    Jyh-Liang Guan, Tzong-Ru Lee, Göran Svensson, Nils M. Høgevold, Carmen Otero-Neira
    2025
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    3A Systematic Literature Review of Social CRM’s Impact on Customer Loyalty
    Tahereh Hasani
    2025
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    4Building Trust and Engagement: Mapping Social Media’s Role in Digital Healthcare Communication
    Vandana Ahuja, Rajwinder Kaur, Pooja Tabeck,Neerja Pande, Narendra Singh
    2025引用:1
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    5Relationship Building in Online Retail: Exploring the Role of Supplementary Services in Fostering Customer Emotional Attachment, Satisfaction, and Loyalty
    Amir Zaib Abbasi,Alhamzah F. Abbas,M. Sadiq Sohail, Muhammad Farooq Akhtar, Benazir Zakir Ali
    2025
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    立即登录,查看全部 388 篇论文

    高被引作者

    作者引用发文
    Leonard L. Berry4191
    Jagdish Sheth4131
    Atul Parvatiyar4131
    Evert Gummesson3141
    David Bejou29119
    Sandra Jeanquart Miles2901
    W. Glynn Mangold2901
    Markus Blut2502
    Reham Shawky Ebrahim2411
    Heiner Evanschitzky2155

    高产作者

    作者引用发文
    David Bejou29119
    Gopalkrishnan R. Iyer1847
    Azam Bejou787
    Arun Sharma1606
    Lerzan Aksoy1315
    Heiner Evanschitzky2155
    Timothy L. Keiningham1315
    Tser yieth Chen665
    Florian U. Siems194
    Mark Grether753

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