The paper examines semantic memory and concept representations at the behavioural level using semi-structured interview. It has been found that participants made sense of concrete and abstract concepts experientially, emotionally, and contextually. Therefore, abstract concepts are more subjective and context-sensitive, while concrete ones are more autonomous and sensory. The results have an implication that semantic knowledge is not a fixed but dynamic system and is continually re-constituted through experience, emotion, and language.
Travel agency video presentations on social media function as multimodal media products that combine structural elements to ensure the understanding of pragmatic meaning and achieve communicative effect. Drawing on media linguistics and pragmatic theories, the study employs multimodal discourse analysis to examine structural elements of such presentations and to show how multimodal pragmatics shapes a cultivated, semantically synergistic, and targeted media product.
This paper examines the role of food and cooking in expressing emotions in Laura Esquivel's "Like water for chocolate". Drawing on the theory of conceptual metaphor and metonymy, it argues that culinary discourse may be viewed as construing emotional meaning through recurring patterns rooted in bodily experience. Magical realism reinforces these patterns by depicting emotions as physically transmitted through food. Cooking thus becomes an alternative means of communication, which enables characters to express feelings and face social restrictions.
Because of their reliance on conceptual integration, humour and metaphor may be perceived as partially overlapping dynamic cognitive processes, in that they are based on incongruities between input spaces and lead to the emergence of new meanings. The paper demonstrates the operation of humour and metaphor in tandem on the example of selected multimodal press advertisements in English. The presented study shows the workings of domain boundaries when the two phenomena are employed concurrently.
This paper examines Vietnamese serial verb constructions as a macro-event structure. Using attested prose data, it applies a controlled omission test to distinguish anchoring from optional verbs. It proposes a two-level constraint system that combines cognitive constraints on event integration with functional constraints on clause organization. The analysis predicts when serial verbs form mono-clausal serial verb constructions and when they shift toward coordination or multi-event interpretations. The findings clarify the principles that govern Vietnamese serialization and macro-event coherence.
