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    Marketing Education Review

    Marketing Education Review

    JournalISSN 1052-8008eISSN 2153-9987

    年发文量

    研究主题

    论文（1026）

    排序
    1Supporting Case Analysis Through Guided LLM Prompting in Online Case-Based Marketing Courses: an Exploratory Classroom-Based Comparison
    Justin Sieow, Ksenia Sergueeva
    2026
    引用
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    2From R.E.C.I.P.E. TO Reflection: the Integrated DEIBA Action Report Card for Marketing Education
    Morgan M. Bryant,Jen Riley,Amy Watson
    2026
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    3From Classroom to Career: Use of Digital Collaboration Tools to Bridge Theory & Practice
    Della Clark, Kristina Kaufman, Sphurti Sewak,Peter Kaufman, Rick Valentin, Hulda Black
    2026
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    4When Challenge Helps Learning: an Authentic Challenge Framework for Experiential Marketing Education
    Priyanka Singh, Lei Huang
    2026
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    5Teaching Generation Z: the Pedagogical Innovation Pentagon for Hybrid Introductory Marketing Education
    Oula Bayarassou
    2026
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    立即登录，查看全部 1026 篇论文

    高被引作者

    作者引用发文
    Dennis E. Clayson2663
    Debra A. Haley2523
    Debra A. Laverie2418
    Diana L. Haytko1814
    Scott R. Swanson17910
    Victoria Seitz1714
    Chuck Tomkovick1569
    Nabil Razzouk1422
    Lawrence B. Chonko1406
    Linda Ferrell1366

    高产作者

    作者引用发文
    Alvin C. Burns6816
    Seung Hwan (Mark) Lee12613
    Scott R. Swanson17910
    Jen Riley99
    Chuck Tomkovick1569
    Cathy Owens Swift1208
    Brian A. Vander Schee858
    Rebecca Dingus378
    K Douglas Hoffman838
    Debra A. Laverie2418

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