Marketing management is a very important concept in the business world. Marketing management depends on organizational design that is tailored to market needs, especially target markets, in terms of price, distribution from suppliers to customers, and service. However, there are factors that affect the quality of an institution, namely the image of the institution (image). The views, perceptions and assessments of the public towards an institution will also affect the sustainability of the institution. Thus, the purpose of this study is to analyze theories about the role of marketing management on the existence of the image of corporate institutions. The theory used in this study is qualitative research, which is research that does not use quantitative data or statistical measuring tools. In accordance with the object of this research, this type of research is a category of library research, which is a series of studies that use literature studies. The result of his research is that marketing management has a very significant role in shaping the image of the institution. The existence of an institution's image depends on how the corporate institution packages marketing and publicizes it to the public. That marketing management also has a function to shape the company's knowledge and image for the community. Therefore, the existence of the image of the corporate institution depends on how the strategy and management of the company itself.
This research aims to determine and analyze the influence of electronic word of mouth and social media marketing on purchasing decisions for small and medium enterprises (case study on Diyos Shoes Cleaning). This research is associative research and the type of data used is quantitative data. The population in this research is the unknown number of Diyos Shoes Cleaning customers in Medan City. The number of samples in this research was 170 customers. The sampling technique uses purposive sampling with the criteria of being 17 years of age and over, having social media, following the Diyos Shoes Cleaning social media account and domiciled in Medan City. The data analysis used is Multiple Linear Regression Analysis. The results of this research show that simultaneously electronic word of mouth and social media marketing have a significant influence on purchasing decisions for Diyos Shoes Cleaning services. Partially, electronic word of mouth and social media marketing have a positive and significant effect on purchasing decisions for Diyos Shoes Cleaning services.
This study aims to determine the effect of taxpayer awareness, public service accountability and tax sanctions on motor vehicle taxpayer compliance. The data used is primary data obtained by distributing questionnaires to motor vehicle taxpayers in SAMSAT Gorontalo City. The determination of samples in this study used the slovin formula so that the number of samples in this study amounted to 139. Data analysis in this study used SEM (Structural Equation Modeling) analysis with the help of the AMOS program. The results showed that 1) Taxpayer awareness has a significant effect on motor vehicle taxpayer compliance, 2) Public service accountability has an insignificant effect on motor vehicle taxpayer compliance, 3) Tax Sanctions have no significant effect on motor vehicle taxpayer compliance, 4) Taxpayer awareness, public service accountability, and tax sanctions simultaneously affect motor vehicle taxpayer compliance
The purpose of this study was to test simultaneously or partially the effect of Earning Per Share, Return On Equity and Gross Domestic Product on stock prices in the Consumer Goods sector companies listed on the Jakarta Islamic Index (JII) for the 2018-2020 period. This study uses quantitative research methods. This type of research is secondary data research. The sampling technique in this study uses the purposive sampling technique which is a sampling technique using certain considerations, where based on the selected sample there are 4 companies as samples, namely Indofood CBP Sukses Makmur Tbk., Indofood Sukses Makmur Tbk., Kalbe Farma Tbk. , and Unilever Indonesia Tbk. The data analysis method used is panel data regression analysis method. The results show that simultaneously EPS, ROE, and GDP have an effect on stock prices in the Consumer Goods sector companies listed on the Jakarta Islamic Index (JII) for the 2018-2020 period. While the results of the partial test (T test) show that partially only EPS has a significant positive effect on stock prices, then ROE has a significant negative effect on stock prices, while GDP has no effect on stock prices in consumer goods sector companies listed in Jakarta. Islamic Index (JII) for the period 2018-2020.
Globalization of management is a fact of life. Global management is the performance of management activities that cross national boundaries. Global management helps to solve problems that cannot be solved alone in international cooperation. The growth and development of multinational companies requires quality management. The complexity in handling companies across countries spurs the resources in it to continue to be creative and innovative. The method used in this study is descriptive analytics, by conducting a literature search related to performance management challenges in the context of multinational companies, with a conceptual approach and a historical approach. The results of this study show that management challenges always exist in building a multinational organization, performance management is needed in building a change mentality. To face performance challenges in miltnational organizations there are several steps or strategies that can anticipate them, including: Creating the availability of skilled personnel, Improving the company's ability to adopt and use progress, Building a more effective, efficient, and highly motivated team, which is able to improve the company's competitive position, Ensuring adequate human resources for expansion into new programs. Training, Increased productivity. Reduce employee turnover. Increased efficiency.
