This research investigated the role of dynamic capabilities, specifically sensing, seizing, and reconfiguring, in driving digital transformation. It also examined its impact on sustainable performance, while incorporating customer pressure as a moderating variable. Using a quantitative approach and the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, data were collected from 312 respondents representing 13 culinary brands in Samarinda that have adopted the Esensi Solusi Buana (ESB) application. The results indicate that dynamic capabilities significantly enhance digital transformation, thereby improving sustainable performance. Customer pressure is found to moderate the relationship between dynamic capabilities and digital transformation, exhibiting a unique moderation pattern: it weakens the influence of sensing and reconfiguring capabilities, yet strengthens the effect of seizing capabilities. This asymmetric moderating effect represents a novel contribution, as it reveals a shift in the direction of relationships not commonly reported in previous studies. Moreover, this research offers additional novelty by being the first to test an integrated model of dynamic capabilities, digital transformation, sustainable performance, and customer pressure specifically within ESB-enabled culinary businesses. Theoretically, the study enriches the existing literature by demonstrating how external, customer-driven pressures interact with organizational capabilities in the context of digital transformation. In practice, the findings provide strategic insights for culinary businesses seeking to optimize their digitalization efforts, manage customer expectations, and enhance long-term sustainability.
This research addressed a gap in Micro, Small, and Medium Enterprises (MSMEs) finance research, which has predominantly focused on digital credit adoption while paying limited attention to saving decisions in digital banks and their implications for business resilience. The study aimed to examine the role of digital financial literacy and digital lifestyle in shaping saving decisions in digital banks and to explore how these decisions contribute to strengthening MSME resilience. Data were collected from MSME owners and managers and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that digital financial literacy and digital lifestyle positively influence saving decisions in digital banks. Furthermore, saving decisions in digital banks play an important role in enhancing business resilience and serve as a mechanism through which digital financial literacy and digital lifestyle contribute to sustainable business operations. The research extends the digital finance literature by conceptualizing digital-bank savings as a digitally enabled cash-management practice that supports financial discipline, fund separation, cash-flow documentation, and liquidity management among MSMEs. This perspective highlights that digital financial services are not only relevant for accessing external financing but also for strengthening internal financial management capabilities. The practical implications suggest the need for MSME-oriented digital banking services, financial literacy programs, and behavioral interventions that encourage safe, documented, and disciplined saving practices to support long-term business resilience in an increasingly digital financial ecosystem.
In this era, consumers face with increasingly abundant product choices, making businesses’ ability to build meaningful emotional connections a crucial differentiating factor. Therefore, the concept of Emotional Resonance Experience (ERE) becomes important, as it not only triggers temporary emotional responses but also creates deep and sustainable personal resonance that strengthens psychological bonds and long-term loyalty. However, there is still a gap in identifying the specific factors that effectively shape this emotional resonance. This study aimed to identify and validate the fundamental factors forming ERE among consumers. A quantitative method was employed by distributing questionnaires through Google Forms to 121 Renjana Cashew consumers. The collected data were analyzed using Exploratory Factor Analysis (EFA) with SPSS to determine the underlying dimensions of ERE. The results reveal five factors that form ERE: emotional engagement, memorable experience, personal meaningfulness, personal relevance, and reliability. These five factors collectively explain 93.168% of the total variance. The findings indicate that ERE is a multidimensional phenomenon shaped not only by emotional attachment but also by cognitive relevance and product reliability, which contribute to consumers’ sense of stability and trust. The novelty of this research lies in the empirical validation of five structured dimensions that effectively explain the mechanism of creating deep and sustainable emotional bonds, providing a tested ERE model that enriches the literature on consumer behavior and experiential marketing.
This research examined the effects of business mentoring, digital capability, and quality management capacity on Micro, Small, and Medium Enterprises’ (MSMEs) export performance, with export readiness serving as a mediating variable. The research was conducted among MSMEs in DKI Jakarta. Using a quantitative explanatory design and Structural Equation Modeling - Partial Least Squares (SEM–PLS) analysis, data were collected from 100 export-oriented MSMEs through an online questionnaire. The results indicate that business mentoring, digital capability, and quality management capacity significantly enhance export readiness, and export readiness significantly improves export performance. However, export readiness does not significantly mediate the relationship between these three internal capabilities and export performance. The novelty of this research lies in its integration of business mentoring, digital capability, and quality management capacity within a single conceptual framework grounded in the Resource-Based View (RBV), Dynamic Capabilities Theory (DCT), and Export Readiness Theory (ERT), while empirically testing the mediating mechanism of export readiness in a metropolitan MSMEs context. The findings highlight that strengthening internal capabilities is essential to building export readiness. However, additional external factors are required to translate that readiness into measurable export performance.
This study investigated how product belief mediates the effect of live streaming and consumer ethnocentrism on online purchase intentions for local male skincare products on TikTok. The male segment tends to be less targeted by marketers than the female segment, even though it has promising growth potential. Few studies focus on male consumers in the skincare category, leaving a gap in the understanding of their behavior. This research employs a causal associative design using a survey method. The population comprised young males aged 17-38 years, sampled purposively. Data analysis was performed using SmartPLS. Results show that live streaming significantly and positively impacts online purchase intention and product belief. Although consumer ethnocentrism positively influences product belief, its effect on purchase intention is not significant. Consumer ethnocentrism significantly enhances product belief, which in turn positively affects purchase intention. The combined impact of live streaming and consumer ethnocentrism on purchase intention, mediated by product belief, is also significant. These findingshighlight the critical mediating role of product belief in the relationship between live streaming and consumer ethnocentrism and online purchasing behavior. Based on these findings, companies should focus more onbuilding consumer trust in their products, particularly local products, to increase consumer online purchaseintentions.
