Analogy plays an important cognitive role in reasoning and problem solving. One illustration of analogical cognition can be found in design practice, where viewing examples is an established technique for inspiration and learning. While digital information technologies have made it easier for designers to access examples of other designers’ work, significant opportunities exist for selecting and presenting examples in a proactive fashion. In this paper, we introduce techniques for dynamically deriving interfaces for examplebased design tools using decision-theoretic selection, designer specification, and end-user preference as inputs. This paper describes a manifestation of these techniques in the Adaptive Ideas web page builder, an HTML-based display platform for web page designers that leverages content metadata to automatically generate displays of examples. We present an evaluation of these techniques through a first-use study. ACM Classification: H.5.2. [Information Interfaces]: User Interfaces — Graphical user interfaces (GUI); Interaction styles. D.2.2 [Software Engineering]: Design Tools and Techniques — user interfaces. H1.2. [Models and Principles]: User/ Machine Systems. General terms: Design, Human Factors, Algorithms