Advocacy Journalism in Nigeria: Alaroye and the Justice Movement for Mohbad

This paper examines the unresolved case of a Nigerian singer/rapper, Ilerioluwa Oladimeji Aloba (Mohbad), aged 27, whose tragic death occurred on 12 September 2023. His death sparked public outcry and calls for justice, resulting in massive protest movements in Nigeria and the Diaspora. Alaroye, a foremost indigenous language newspaper, has consistently deployed its platform to advocate for justice for the deceased rapper. Using the Agenda-setting Theory, this study examines, through key informant interviews, the external events that caused public opinion on the clamour for justice for Mohbad to wane, which impeded the newspaper’s agenda-setting capacity. This paper explores Alaroye’s coverage of the circumstances surrounding the death of Mohbad and the need to galvanise justice for him. Through a content analysis of the Alaroye online newspaper, 62 newspaper stories were purposively sampled within the time frame of the incident (September 2023 to August 2024). Although Alaroye’s reports on the happenings surrounding Mohbad’s death created public awareness and debate, key informants explain that public opinion on the issue could not stimulate justice for the deceased due to political, economic, and other associated factors.