Algorithmic Management

The aim of this chapter is to provide insights into the future development of HRM in the post pandemic tourism contexts, focusing on the concept of algorithmic management. The chapter explores how algorithms are used in performance monitoring and rewards in the case of Airbnb and the implications of this for its hosts. This is used as a basis to reflect on the trend towards quantifying human performance and the issues that management raised by algorithms and platform work. The research uses qualitative discourse analysis as its methodological approach. Textual, photographic, and video material from Airbnb homepages and documents are examined. The authors analyse the Airbnb algorithmic management from the perspective of the classical HRM functions and identify the defining features of Airbnb algorithmic management. This discussion considers the future directions of algorithmic management whereby we postulate that algorithmic management will become further embedded in the operations of traditional hospitality and services industries, beyond the current digital platform work.