Assessing Quality Documents.

In recent years, an emphasis on quality has emerged in a variety of organizations and in several fields, including technical documentation. Producing Quality Technical Information (PQTI) was one of the first comprehensive discussions of the quality of documentation. An important contribution of the book is in identifying quality as multiple, measurable dimensions that can be defined and measured (previous views of quality identified it more as some elusive thing that could be identified if present but was difficult to articulate and describe). Despite its contributions to the quality discussion, PQTI runs the risk of simplifying the quality process, reducing quality to a simple checklist that information developers can use to develop effective documentation. PQTI fails to address the fluid nature of some aspects of quality: some dimensions that are important in assessing one document may be less important or irrelevant with other documents. Additionally, PQTI falls short of accounting for the larger contextual framing of documents--that the importance of individual dimensions of quality changes depending upon the audience, context, and purpose of the document.This commentary suggests that all quality efforts should be grounded in customer data and user-centered design processes, and that we should learn to better differentiate among quality dimensions, determining those dimensions that are essential to customer satisfaction and those that are merely attractive. Through increased attention to developing the quality of information, organizations can better differentiate their products and services, facilitate greater productivity, and increase customer satisfactions, all significant activities in an increasingly competitive marketplace.