For organizations seeking to transform from product-oriented to service-oriented enterprises, the cloud is the place to start. Simplicity, flexibility, choice, and the ability to access computing resources on demand are the driving forces behind cloud computing. The cloud has become the engine for business growth and enterprise service transformation. The cloud transforms how we interact with retail, transportation, health care, media, banking, investing, entertainment, and people to enable the cocreation of value through dynamic service experiences. This chapter introduces the foundations of cloud computing with an overview of service innovation concepts to set the stage for the chapters that follow.
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