Recent technology trends such as Cloud and Mobile Computing generate huge amounts of heterogeneous data to be processed by business and analytic applications. Currently, the data is stored in (relational) databases, before being queried by these applications. The heterogeneity of sender and application formats requires integration processes for decoupling sender from receiver (i.e., no shared schema), routing (i.e., "which application receives which parts of the data?") and format transformations. We argue that this kind of database (integration) process does not exist and propose a suitable processing model that fits the general integration semantics. The analysis is conducted for a real-world integration scenario on a well-established relational database system.