In the business context, the internet brings with it a transformational impact that creates a new paradigm in business, digital marketing.With the use of the internet mobile, facilitate every transaction to be done by a person like ordering food, clothing purchases, purchasing household needs, and others.Everything is facilitated by the e-commerce.For tourist, traveling is one of necessity, still however there are other requirement that is needed is social.Jakarta Hidden Tour showcases another side of Jakarta city that invites to see, feel, and experience some part of the city to discover the intercultural meeting point of view.This paper presents E-Commerce website transformation especially to be applied for private travel agent.It explores the transformation of the website into e-commerce at Jakarta Hidden Tour, studies the system from e-commerce Jakarta Hidden Tour and formulates future development for ease of transaction.The results show that the Jakarta Hidden Tour starts from using platforms WordPress to BlogSpot because it is free and easy to use.The e-commerce system is then changed to online data.Future development plans can adapt to an increasingly advanced era of application creation, online booking, online transaction or payment as well as development of a tour destination.