Despite efforts by the adult generation to stem the rise of global warming, the planet is getting hotter every year. The present article analyzes, within the framework of social-cognitive theory, highly resourceful youth conducting environmental programs that curtail heat-trapping gases and protect various ecological supports of life. The children's intuitive principles of change closely matched the formal principles of social-cognitive theory. Social media equip youth with unlimited reach and promote large-scale environmental impact. Their ingenious practices provide the foundation for a powerful youth environmental movement. (PsycInfo Database Record (c) 2020 APA, all rights reserved).