Purpose – The purpose of this article is to raise awareness of the need to critically evaluate information, no matter what the source or origin.Design/methodology/approach – Examines how information is distributed to end users.Findings – This article notes that changes in business and marketing strategies have caused information to be communicated in more personal ways, yet evaluation criteria should still be applied.Originality/value – Reinforces the value of evaluating all types of information sources, especially newer forms such as blogs and podcasts.
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