Explanation Systems for Influence Maximization Algorithms.

The field of influence maximization (IM) has made rapid advances, resulting in many sophisticated algorithms for identifying “influential” members in social networks. However, in order to engender trust in IM algorithms, the rationale behind their choice of “influential” nodes needs to be explained to its users. This is a challenging open problem that needs to be solved before these algorithms can be deployed on a large scale. This paper attempts to tackle this open problem via four major contributions: (i) we propose a general paradigm for designing explanation systems for IM algorithms by exploiting the tradeoff between explanation accuracy and interpretability; our paradigm treats IM algorithms as black boxes, and is flexible enough to be used with any algorithm; (ii) we utilize this paradigm to build XplainIM, a suite of explanation systems; (iii) we illustrate the usability of XplainIM by explaining solutions of HEALER (a recent IM algorithm) among ∼200 human subjects on Amazon Mechanical Turk (AMT); and (iv) we provide extensive evaluation of our AMT results, which shows the effectiveness of XplainIM.