The study aims to analyse factors that influence the market value of small farms in Romania. The research methodology involved a Gibbs sampling and updates of the Metropolis-Hastings algorithm. Findings demonstrate distinction in the estimated market values of small farms and their features across households and explain the role and influence of socio-economic, institutional, and marketing factors. The impact of the independent variables shows that the level of education, support for agri-environmental activities, unfavourable areas and sales to processing plants, have positively influenced the estimated market value of small farms.