Psychology & MarketingVolume 16, Issue 4 p. 371-372 Handbook of qualitative research Thomas F. Griffin III, Thomas F. Griffin III Auburn University-Montgomery, Montgomery, AL 36117Search for more papers by this author Thomas F. Griffin III, Thomas F. Griffin III Auburn University-Montgomery, Montgomery, AL 36117Search for more papers by this author First published: 09 June 1999 https://doi.org/10.1002/(SICI)1520-6793(199907)16:4<371::AID-MAR7>3.0.CO;2-KAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinkedInRedditWechat Volume16, Issue4Special Issue: Qualitative ResearchJuly 1999Pages 371-372 RelatedInformation