How Do Crowd Logistics Platforms Create Value? An Exploratory Case Study From China

Crowd logistics platforms play an important role in value creation, but the extant literature has not clarified how platforms create value. Consequently, this multiple case study identifies three main types of value creation capabilities for crowd logistics platforms: resource matching, operations management, and risk control. Additionally, the study demonstrates that these crowd logistics platform capabilities create value by providing the most accurate matches between resources and requests while also enhancing driver agility and compliance. Based on these findings, we present four propositions that extend our understanding of crowd logistics platforms' value creation capabilities and the process through which these capabilities lead to value creation. The study also provides valuable insights for crowd logistics companies to improve their value creation capabilities.