Self expression is no longer conveyed by arts and literature. In the world of digitization and software-led products, one needs another way of expressing themselves. That need to automate a workflow or that idea to create new business are only expressible through software - that you would then need to hire a professional developer to first listen to your needs then express them on your behalf in the form of software. No, not that; I need this way instead of this way; you as the customer would say to your developer until you arrive at what you need. Or if you are a developer yourself, cutting time away from your coding job to build your own stuff is a cut of your personal time outside of coding already; unless you are building your own business. Both, customers to software, need to be able to express themselves in software and with minimal knowledge and time. Enter the world of Low-Code software development. This paper discusses key impacts coming with this trend