MicroTesting: Focused Qualitative Testing to Complement a Large Redesign Effort

This research note introduces a qualitative testing technique, called MicroTesting, intended to supplement a large-scale, multi-phase questionnaire (re)design initiative. The tests are “micro” because they are much shorter, involve fewer respondents, focus on a subset of an instrument, and can be conducted quickly. With this nimbleness, MicroTesting can be introduced as needed, adding confidence and quality to the larger rounds of testing.