MIDA5: A Collaborative and User-Centered Business Process Analytics Methodology

Business Process Analytics (BPA) has become increasingly important for improving organizational processes and supporting data-driven decision-making. However, existing Business Process Management and Data Analytics methodologies provide limited support for stakeholder participation, User-Centered Design (UCD), and collaborative implementation, creating barriers for organizations with limited analytical maturity. This study presents MIDA5, an initial methodological framework that integrates BPA, Data Analytics, Business Process Management, UCD, and gamification into a participative implementation methodology. Developed following a Design Science Research approach, MIDA5 comprises five phases, 14 stages, 33 activities, and 61 methodological artifacts. The framework was evaluated through a 3-month-and-12-day organizational case study conducted at a public university involving four core organizational participants, seven organizational stakeholders, and complementary organizational applications. The implementation formalized an undocumented process, integrated heterogeneous data sources, developed an analytical database and ETL workflow, and produced three interactive Power BI dashboards. The analytical solution achieved a System Usability Scale score of 84.2 and a SERVQUAL score of 4.35/5, providing initial evidence of usability, stakeholder acceptance, and organizational applicability. MIDA5 contributes an initial, collaborative, user-centered methodological framework that operationalizes BPA through structured stakeholder participation, standardized artifacts, and iterative organizational validation, while reducing methodological and technological barriers.