In this appendix we use data from the National Diet and Nutrition Survey 20082011, which is an intake study of a representative sample of 3,073 UK adults and children. In Figure A.1 we document widespread excess consumption of added sugar. Panel (a) shows the cumulative distribution of calories from added sugar per day (separately for females and males) and panel (b) shows the cumulative distribution of the share of calories from added sugar. In both graphs we denote recommended medical levels with vertical lines. In the case of the level of calories from added sugar, the American Heart Association recommends no more than 100 calories per day from added sugar for females, and no more than 150 for males. In the case of the share of calories from added sugar, the World Health Organization recommends that ideally fewer than 5% of calories should be obtained from added sugar. The figure makes clear that the majority of individuals exceed these targets by a considerable amount.
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