Performance Evaluation: Model-Driven or Problem-Driven?

In this paper I address the divide that has emerged between the field of performance evaluation and the field of computer and communication system design. After looking back briefly on the history of the field, I subsequently reflect on the reasons why the field of performance evaluation has become so isolated. I then continue with a set of eight recommendations, based on my experience in performing projects with industry, that will help in reconnecting, and that will result in a better uptake of the newest techniques and tools in the field of design of computer and communication systems. Following these recommendations will probably push scientists a little out of their comfort zone, however, I feel the potential extra reward of seeing our work truly applied is more than worth it.