As technology proliferates and morphs, it is increasingly difficult to talk about its social acceptability in a general sense. Because human computer interaction is such a broad field, and because the underlying fields of study are very different for varying forms of technology, carving off particular topic areas is necessary. This paper discusses a specific case of technology social acceptance: wearables. The WEAR Scale measure was developed to assess the social acceptability of any given wearable device or prototype. WEAR Scale research showed that a wearable is a form of technology for which aspirational desires and avoidance of social fears play key roles in whether a device is found to be socially acceptable or not. For other forms of technology, very different factors drive social acceptance. Therefore, the research agenda for the social acceptability of technology should use a “divide and conquer” approach rather than attempt to form generalizations about the social acceptance of all technologies. Author
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